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HungryBear agrees to game-changing Light & Wonder distribution deal
Pioneering UK content supplier HungryBear Gaming, has agreed to a global deal with a subsidiary of Light & Wonder, Inc. to distribute its industry-first multiplayer Slot Masters title across the provider’s extensive operator network globally.
Light & Wonder, the global leader in cross-platform games & entertainment, has integrated the free-to-play Slot Masters game onto its market leading OPENGAMING™ platform making it available to hundreds of its global operator partners.
Slot Masters is a free-to-play, three-way, head-to-head slot game, where players affect the outcome of their opponents score by strategically deploying a selection of attack and defensive weapons.
The game has been a huge hit across multiple tier one operators since launching free-to-play tournaments earlier this year and is already live with major brands including Gamesys/Bally brands Virgin, RAINBOW RICHES™ Casino, MONOPOLY Casino, Jackpot Joy, Double Bubble and Megaways casino, and Entain brands Foxy Bingo and Ladbrokes.
Data has shown excellent uptake with large volumes of players returning to the game every day, a steep rise in session times and an increase in player days, providing partner brands with a unique means of acquisition and retention.
The game is set to launch across numerous other European and global operators in the weeks and months to come with several brands launching bespoke online and TV campaigns, as well as housing Slot Masters within its own homepage tab enabling players to easily identify and play the game.
HungryBear Gaming is also in the final stages of building the first real money variant of Slot Masters and will announce a release date before the end of the year.
Justin Chamberlin, founder and CEO of HungryBear Gaming, said: “This is a game-changer for the business and Slot Masters and we’re delighted to be partnering with one of the leading names in iGaming.”
“To this point we have been directly integrating the game with individual operators, however with Slot Masters now available on the Light & Wonder platform, this opens the door to an enormous array of global brands who can seamlessly integrate the game and reap the rewards of one of the hottest titles in town!”
Robert Procter, VP Game Development at Light and Wonder, said: “We are delighted to be able to announce this partnership between Slot Masters and Light & Wonder. The product is a true definition of innovation and the ability for players to go head-to-head on slots is ground-breaking for this industry. We look forward to being on this journey with Justin and his team at HungryBear and are hugely excited at what the future holds for this one-of-a-kind product!”
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