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SGG Media Appoints Troy Paul as Chief Executive Officer

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Pioneering social media sports marketing company names new CEO to drive global expansion

SGG Media, a Division of Sports Gambling Guides, Inc. has announced the appointment of Troy Paul as CEO, with Paul also operating as Co-founder and Board Member.
Troy Paul and Mark-Paul co-founded SGG Media in 2020, and it has quickly become one of the most talked about businesses in the sports gambling world. The company has had a meteoric rise to the top, harnessing the power of social media to change the sports marketing industry. In just three years, Troy Paul has overseen the rise of SGG Media to become the nation’s second largest sports social media marketing company.

SGG Media is a social media sports marketing company, featuring over 1,300 sports Content Creator / Influencers with over 26 million avid sports Followers. SGG delivers social media branding, advertising and customer acquisitions for the nation’s largest sports and sports gambling firms including DraftKings, FanDuel, Fanatics, Prize Picks, Fliff and others. In the past two years, the company has established itself as one of the three largest U.S. sports gambling accounts on Instagram as well as one of the top 10 on Twitter.

Troy Paul, CEO at SGG Media said ‘ I am delighted to have stepped into the position of CEO. We have become a top sports gambling advertising company and have immediate expansion plans into advertising retail and other products to our 26 million sports fans. SGG offers advertising partners the most cost-effective way to reach the new younger generation (21-41) of sports fans receiving their sports information solely from social media. SGG Media has created a community of sports lovers, just like us! SGG Media represents the growing $13 Billion Influencer Economy (2021) in a unique way – via Micro Sports Influencers. SGG Media is the go-to source for all sports and sports gambling related social media.’

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Canada

St8 extends Wazdan content distribution into Ontario

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St8 has extended its partnership with slot supplier Wazdan into Ontario, adding the supplier’s content to St8’s aggregation platform for operators in the Canadian province.

Under the agreement, St8 has integrated a selection of Wazdan slot titles for Ontario operators, including Mighty Fish™: Blue Marlin, 36 Coins™, Mighty Wild™: Panther Grand Diamond Edition and Mighty Wild™: Gorilla. The roll-out also includes Wazdan mechanics such as Cash to Infinity™, Sticky to Infinity™ and Hold the Jackpot™.

David Fall, Business Development Manager at St8, said: “Our partnership with Wazdan has already delivered impressive results, and extending the collaboration into Ontario is an exciting next step for both companies.

“Wazdan consistently develops high-performing content backed by innovative engagement features, and we are pleased to further strengthen our offering for operators in one of North America’s most important regulated regions.”

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “This collaboration into Ontario with St8 is another milestone for Wazdan as we continue to build our presence across regulated North American markets.

“Wazdan goes above and beyond for our partners by delivering intuitive products that focus on the quality of the user’s experience, and St8’s platform provides an excellent route for our content to reach more operators and players. It has been a very rewarding process so far, and we look forward to building on this momentum together.”

The post St8 extends Wazdan content distribution into Ontario appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Andrzej Hyla Chief Commercial Officer at Wazdan

St8 extends Wazdan partnership into Ontario

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Casino games aggregator and full-service technology provider St8 has expanded its partnership with Wazdan into Ontario, further strengthening its premium content offering in one of North America’s leading regulated markets.

Through the extended agreement, St8 has integrated a selection of Wazdan’s top-performing slot titles for operators in Ontario, including Mighty Fish™: Blue Marlin, 36 Coins™, Mighty Wild™: Panther Grand Diamond Edition and Mighty Wild™: Gorilla. The partnership also brings Wazdan’s renowned engagement-driven mechanics to the market, including Cash to Infinity™, Sticky to Infinity™ and Hold the Jackpot™.

Wazdan has built a strong reputation through its combination of high-performing games, innovative mechanics and player engagement features. Its focus on creating memorable gameplay experiences aligns closely with St8’s approach to delivering premium content through a seamless aggregation platform.

The Ontario expansion marks the latest step in the ongoing collaboration between the two companies as St8 continues to evolve its content portfolio and support operators with games that deliver strong performance across competitive markets.

David Fall, Business Development Manager at St8, said: “Our partnership with Wazdan has already delivered impressive results, and extending the collaboration into Ontario is an exciting next step for both companies.

“Wazdan consistently develops high-performing content backed by innovative engagement features, and we are pleased to further strengthen our offering for operators in one of North America’s most important regulated regions.”

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “This collaboration into Ontario with St8 is another milestone for Wazdan as we continue to build our presence across regulated North American markets.

“Wazdan goes above and beyond for our partners by delivering intuitive products that focus on the quality of the user’s experience, and St8’s platform provides an excellent route for our content to reach more operators and players. It has been a very rewarding process so far, and we look forward to building on this momentum together.”

The post St8 extends Wazdan partnership into Ontario appeared first on Americas iGaming & Sports Betting News.

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Alberta

EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch

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EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in Alberta.

The approval allows the supplier to provide casino and sports platform technologies to licensed operators in the province, which is expected to launch a regulated iGaming market in July. Alberta would become Canada’s second regulated iGaming territory after Ontario.

At launch, EveryMatrix said it will offer titles from its in-house studio Fantasma Games and aggregated content, with plans to expand its portfolio over time.

The company said the Alberta approval adds to its North American licensing footprint, which includes Ontario (since 2022) and US states New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. EveryMatrix also said it has signed agreements to deliver platform and in-house gaming content in Alberta.

Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”

The post EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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