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Light & Wonder Unleashes Never-Before-Seen Gaming Innovations at G2E
Leading cross-platform global games company Light & Wonder, Inc. announced new products at this year’s Global Gaming Expo (“G2E”) that will bring wide-eyed wonder to players, customers and operators around the world. New products unveiled at G2E included COSMIC, a sustainable solution for operators; Light & Wonder LIVE DEALER by Authentic Gaming, a live casino experience; and enhancements to its industry-leading suite of systems.
L&W’s new products and innovations presented at G2E address the shift in player behavior. The movement in gameplay to immersive and connected offerings underscores the Company’s focus on building great games that the world wants to play across multiple platforms – land-based casinos, online and mobile – in both real-money and free-to-play social gaming markets.
“Over the past seven months, Light & Wonder has transformed from a diversified business to a company focused solely on cross-platform gaming and enabling technologies,” said Matt Wilson, CEO of Light & Wonder. “The new products we announced today will enable us to continue to lead the way. By investing in next-level experiences, content, technology, systems, hit studios and platforms that redefine gaming, we remain committed to delivering great games the world wants to play.”
Endless fun for players, wherever and whenever they play The next generation of electronic table games will give players a live connection to the internet, bringing exciting casino experiences across any device. Light & Wonder LIVE DEALER by Authentic Gaming offers such an experience, using a bespoke studio environment to provide a wide selection of shared live tables available to all operators. Graphical elements, UIs and side bets can all be customized to each operator’s brand and players.
Wide-area progressive jackpots are now being made available to U.S. iGaming operators, premiering with the player-favorite DUŌ FÚ DUŌ CÁI – JACKPOT FESTIVAL, which features a recognizable symbol-based mechanic like the Light & Wonder land-based game.
“We know player behavior is changing, and we are passionate about bringing players the best digital experiences, no matter where they are,” said Dylan Slaney, EVP and CEO of iGaming, Light & Wonder. “With our recent acquisition of Playzido we are rigged for pace, accelerating our rapid custom game development for both in-house games and with our partners globally. Our other acquisitions, Elk Studios and Lightning Box Games, are consistently delivering and growing, with Elk preparing for U.S. licensing for launch and Lightning Box building on their 57% year on year growth. Light & Wonder continues to raise the bar for our fans, enriching their gameplay experience and bringing exciting, new worlds of play – all on the world’s most trusted iGaming ecosystem.”
Light & Wonder is also bringing its popular and top performing ETG game ROULETTEX Hybrid, QUARTZ Standalone, TABLEMASTER QUARTZ and traditional felt.
Delivering industry-leading products to modernize and popularize the casino floor “The ingenuity powering our program is unparalleled,” said Siobhan Lane, Light & Wonder CEO of Gaming. “We remain totally focused on fostering inclusive, high-performing experiences across our product line. As the only company with leading market positions in gaming, iGaming and social, we will continue to break barriers in the cross-platform space.”
Light & Wonder is also unveiling some exciting innovations in systems, technologies and shufflers:
Enhancing the player journey across all touchpoints
COSMIC, a new slot cabinet, offers players an immersive experience with revolutionary fiber-optic lighting and advanced animations. The cabinet’s innovative contour design features a 27” top monitor display that flows seamlessly into the player panel, which includes the brightest bash buttons ever developed by L&W. COSMIC is the latest addition to the company’s chart-topping hardware lineup, joining KASCADA 7000.
The Company’s full suite of high-tech solutions and systems enables partners and casino operators to gather valuable, real-time insights into their casino floor activity.
Additionally, heading into G2E, L&W recently announced that it had acquired all of the assets of House Advantage (HA), a leading loyalty and marketing software and technology provider known for its core platform, “HALo.” “The addition of HA’s industry leading software and technology solutions allows us to capitalize on the growing convergence of digital and land-based gaming,” said Matt Wilson, CEO of Light & Wonder. “With HALo, we gain a powerful omnichannel player loyalty solution that complements our current product family and enables us to deliver a truly differentiated offering. We look forward to highlighting this new offering with customers during G2E and beyond.”
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