Latest News
SBK launches #GetGaryAJob social media campaign
Sportsbook app SBK has launched a new social media campaign to help former England and Manchester United footballer Gary Pallister find a job.
Pallister made a fleeting appearance in SBK’s disruptive summer advertising campaign – ‘The ad we weren’t allowed to make, but we made it anyway’ – and is now determined to prove his worth to gain further work with the company.
Using the hashtag #GetGaryAJob, the former centre-back will feature in an SBK video series after his initial rejection in the sportsbook’s recent advert.
SBK CEO/Founder Jason Trost, who also starred in the summer campaign, said: “Anyone who has seen our recent ad will know we’re not interested in working with ex-footballers, but Gary wouldn’t let it go. I’m willing to give him a chance to prove his worth to us – at the very least I can say I admire his tenacity!”
Pallister added: “I can’t wait to get stuck in and show Jason and the team what I can do. They seem to be underestimating my talents, but I’ll show them what I have to offer SBK.”
All episodes will be released on SBK’s Twitter, Instagram, and YouTube pages. Gary can also be followed on both platforms (@garypallister and @garypallisterofficial).
SBK worked with Ken Robertson and his team at The Tenth Man to create and produce the #GetGaryAJob social series. Simon Neal (director of BAFTA-winning comedy ‘Chewing Gum’ and the recent hit ‘Sneakerhead’) directed all episodes.
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casino
Silver Strike slot machines at the Plaza Hotel & Casino to offer new coins
Committed to creating a vintage Vegas gaming experience, the Plaza Hotel & Casino has long been a home for Silver Strike slot machines that dispense specialty collector coins.
Beginning this month, the Plaza’s Silver Strike machines will dispense new $20 silver-clad coins to winners betting $1.50.
As casino floors evolved over the years, Silver Strike slot machines became less prevalent as more high-tech machines were added. Now considered a historic game with a limited number of machines still in existence, Silver Strike has a growing and dedicated fan base, many of whom are loyal Plaza customers.
Due to their popularity, the Plaza refurbished two Silver Strike slot machines in 2020 and added two more in the years since. The machines resemble those of a bygone era, and now three of the machines will award winning players one of three newly designed $20 silver-clad collector coins. The fourth machine will continue to award the previous $10 Jonny Rockets and BINGO coins until it runs out and will then be filled with the new $20 coins.
The new coins feature one of three different motifs: a pack of Plaza playing cards encircled with the Plaza’s current tagline “The Place To Be Downtown;” a vintage Vegas scene with the Plaza logo and 1971 to celebrate the year the property opened; and the North Tower of the Plaza with a miner and the tagline “Where Vegas Began.”
Players can decide whether to keep the Plaza collector coin to win the complete set or cash it in, each with a value of $20.
“Offering a retro gaming experience and highly sought-after collector coins, Silver Strike has been immensely popular at the Plaza since we brought it back in 2020,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “The new silver coins beautifully pay homage to the Plaza and its history, and no doubt will keep players excited to win so they can collect the set.”
The post Silver Strike slot machines at the Plaza Hotel & Casino to offer new coins appeared first on Americas iGaming & Sports Betting News.
euphoria lab
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
casino summer campaign
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
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