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SBK launches #GetGaryAJob social media campaign

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Sportsbook app SBK has launched a new social media campaign to help former England and Manchester United footballer Gary Pallister find a job.

Pallister made a fleeting appearance in SBK’s disruptive summer advertising campaign – ‘The ad we weren’t allowed to make, but we made it anyway’ – and is now determined to prove his worth to gain further work with the company.

Using the hashtag #GetGaryAJob, the former centre-back will feature in an SBK video series after his initial rejection in the sportsbook’s recent advert.

SBK CEO/Founder Jason Trost, who also starred in the summer campaign, said: “Anyone who has seen our recent ad will know we’re not interested in working with ex-footballers, but Gary wouldn’t let it go. I’m willing to give him a chance to prove his worth to us – at the very least I can say I admire his tenacity!”

Pallister added: “I can’t wait to get stuck in and show Jason and the team what I can do. They seem to be underestimating my talents, but I’ll show them what I have to offer SBK.”

All episodes will be released on SBK’s Twitter, Instagram, and YouTube pages. Gary can also be followed on both platforms (@garypallister and @garypallisterofficial).

SBK worked with Ken Robertson and his team at The Tenth Man to create and produce the #GetGaryAJob social series. Simon Neal (director of BAFTA-winning comedy ‘Chewing Gum’ and the recent hit ‘Sneakerhead’) directed all episodes.

 

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CasinoCanada partners with Casino Prestige on review and comparison content

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CasinoCanada has signed a partnership with Casino Prestige to support brand promotion and drive traffic to the operator’s platform across selected markets.

Under the agreement, CasinoCanada will develop and publish informational and promotional materials focused on Casino Prestige’s features and gaming portfolio. The content will be integrated into CasinoCanada’s review and comparison sections, with the stated goal of increasing visibility and user engagement.

Eugene Ravdin, Head of PR at SEOBROTHERS, stated: “This collaboration allows CasinoCanada to further expand its range of partner operators. The platform will provide structured reviews and analytical content to present key information about Casino Prestige and support ongoing traffic acquisition efforts.”

A Casino Prestige spokesperson commented: “Casino Prestige is thrilled to partner with CasinoCanada as part of its strategy to expand reach and connect with more players worldwide, delivering a premium gaming experience built on high-quality titles and top-tier customer support.”

Casino Prestige launched in 2026 and lists a library of more than 2,100 casino games from over 30 providers, including around 2,000 slots and more than 40 live dealer games. The operator said its platform runs under a license issued by the Tobique Gaming Commission and is owned and managed by Gophoenix Solutions Ltd., which handles payments, promotions, and platform management.

The post CasinoCanada partners with Casino Prestige on review and comparison content appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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CasinoCanada announces partnership with Casino Prestige

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CasinoCanada has established a partnership with Casino Prestige to support brand promotion and drive traffic to the platform across selected markets.

CasinoCanada will develop and publish informational and promotional materials outlining Casino Prestige’s features and gaming portfolio. The content will be incorporated into CasinoCanada’s review and comparison sections to increase visibility and facilitate user engagement.

CasinoCanada is an online casino guide focused on the Canadian market, operated by SEOBROTHERS.

Eugene Ravdin, Head of PR at SEOBROTHERS, stated: “This collaboration allows CasinoCanada to further expand its range of partner operators. The platform will provide structured reviews and analytical content to present key information about Casino Prestige and support ongoing traffic acquisition efforts.”

A Casino Prestige spokesperson commented: “Casino Prestige is thrilled to partner with CasinoCanada as part of its strategy to expand reach and connect with more players worldwide, delivering a premium gaming experience built on high-quality titles and top-tier customer support.”

Launched in 2026, Casino Prestige features a library of more than 2,100 casino games from over 30 providers, including around 2,000 slot titles and more than 40 live dealer games. The offering spans slots, table games, live casino, instant games, and TV-style formats, with providers such as Pragmatic Play, Novomatic, BGaming, Spinomenal, and Booming Games.

Casino Prestige operates under a license issued by the Tobique Gaming Commission. The platform is owned and managed by Gophoenix Solutions Ltd., which is responsible for all operational activities, including payments, promotions, and platform management.

The post CasinoCanada announces partnership with Casino Prestige appeared first on Americas iGaming & Sports Betting News.

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Casino Guru Awards 2026 set for May 25 in Malta as final evaluations begin

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Casino Guru has started its final evaluation phase for the Casino Guru Awards 2026, with winners set to be announced on May 25 at Xara Lodge in Malta, ahead of the NEXT Valletta conference.

The company said nominations have closed and shortlists are finalized, with the Casino Guru team now reviewing shortlisted nominees’ track records through judge discussions and meetings with candidates. Winners are selected using what Casino Guru describes as a mix of data-led evaluation and expert assessment, drawing on its Safety Index and Complaint Resolution Center.

Public voting remains open for the Player’s Choice and Voice of the People categories, giving players and industry stakeholders a direct vote alongside the judging process.

“The Casino Guru Awards are not about who is the biggest or most visible,” said Daniela Sliva, PR & Creative Projects Director from Casino Guru. “They are about who is doing the right thing, even when no one is watching.”

Casino Guru expects around 150 guests at the Malta event, which it positioned as an industry networking evening alongside the awards announcements.

The post Casino Guru Awards 2026 set for May 25 in Malta as final evaluations begin appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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