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Relax Gaming strikes Silver Bullet partnership with Jade Rabbit Studio
Relax Gaming, the igaming aggregator and supplier of unique content, has agreed a Silver Bullet partnership with innovative slots developer Jade Rabbit Studio.
The company is celebrated for co-developing hugely popular bespoke and localised games with tier-one operators, spanning markets as across the likes of India, US, Spain and LatAm, as well as Northern European markets.
With decades of igaming experience shared between its team members as well as a strong pride for its unique game development process, Jade Rabbit has a well-earned reputation for producing games that can appeal to players the world over.
Thanks to the deal, Jade Rabbit will now be able to access Relax’s portfolio of tier-one operators, as well as unrivalled speed to market, engaging a large audience immediately following their games’ release.
The agreement further enhances the diverse selection of quality games available to Relax’s clients, with Jade Rabbit following a number of talented suppliers joining the aggregator including Peter & Sons, Blue Guru and Four Leaf Gaming.
Simon Hammon, CEO of Relax Gaming, said: “As Relax Gaming continues to expand globally, it’s essential that we continue to offer our operating partners the most innovative and forward-thinking games on the market.
“To ensure we continue to do this, we’re delighted to join forces with Jade Rabbit and we look forward to seeing their success grow as a greater number of players enjoy their top-notch products via our industry-leading network.”
Roger Admeus, CEO of Jade Rabbit Studio, said: “Innovation is the vanguard of our strategy, so we don’t just rely on proven mechanics. We tirelessly aspire to bring the next breakthrough to gambling enthusiasts across the globe.
“With that in mind, Relax Gaming is the perfect partner for us, ensuring our games reach as many players as possible as we continue to push the genre forward.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was recently named the Best Mobile Gaming Software Provider at the prestigious EGR B2B Awards and the Best Game Provider at the AskGamblers Awards. On top of that, the company has consistently enjoyed myriad other industry awards and nominations this year.
In total, Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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