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Guild’s largest sponsorship deal to date signed with Sky UK

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Guild Esports, a global team organisation and lifestyle brand, announced the signing of a three-year global sponsorship agreement with Sky UK Ltd. (“Sky”), one of Europe’s leading media and entertainment companies.

This deal is Guild’s largest to date and is payable exclusively in cash via instalments over the period of the contract. It is the eighth revenue-generating sponsorship signed by the Company since its IPO on the London Stock Exchange.

The deal is understood to be one of the largest ever esports sponsorships signed in Europe and will see Sky become the Official Premier Partner of Guild Esports. It is also Sky’s first agreement with an esports organisation and becomes effective from Monday 26th September, 2022.

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As part of the partnership, Sky gains exclusive naming rights to the Company’s 9,831 sq ft head office facility in London’s Shoreditch. In addition, it has been appointed as Guild’s Official HQ Partner, Official Wi-Fi and Broadband partner, and the Official Network Provider. Sky’s branding will appear prominently on Guild’s team jersey and will be displayed across both the interior and exterior of the HQ, which will be renamed the Sky Guild Gaming Centre. Sky’s next-generation ultrafast, full fibre broadband and Wi-Fi will also drive Guild’s internet and telecoms communications links across the organisation as well as for its Academy and fanbase engagement.

The partnership will allow Guild and Sky to work together on shared brand values and effect positive change in line with three core partnership commitments, which include: providing greater opportunities for women in the esports industry, creating best practice in delivering top esports performance and coaching development, and delivering exclusive esports competitions for Sky VIP customers across all of Guild’s gaming titles.

The agreement will allow Guild to launch an all-female Rocket League team, building on the success of Guild’s all female Valorant team, Valorant X, signed in September 2021. Sky and Guild are committed to fostering greater female participation in gaming and creating an inclusive environment through shared thought leadership, education, promotion and the establishing of viable professional opportunities for women in esports.

David Beckham, Investor in Guild Esports, said: “It’s great that Guild Esports has a fantastic new partner in Sky and I’m pleased to welcome them to the Guild family.”

Kal Hourd, Chief Executive of Guild Esports, said: “We are incredibly proud to welcome Sky, a media, entertainment and connectivity powerhouse, to the esports sector. We believe this partnership will drive Guild to the highest levels of performance in top-flight esports across the four games where we field our pro-players, as well as to become a global leader in coaching and performance.

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“As our Official Premier Partner, we are proud to display Sky’s logo and branding across our players’ jerseys and our London HQ as well as use its next-generation ultrafast, full fibre broadband and Wi-Fi. The partnership will allow us to invest not just in player performance, but in our long-stated goal to become a global leader for women in esports, starting with the launch of our all-female Rocket League team, encouraged by the huge success of our Valorant X team. Our shared values are an excellent foundation for a strong partnership, and we look forward to working with Sky over the next three years.

“This landmark partnership with Sky not only underlines Guild’s strength and value proposition as a top European team organisation to major brands but is also a testament to esports’ mass popularity as the fastest growing form of sports entertainment with a young and passionate global audience.”

Stephen van Rooyen, EVP & CEO, UK and Europe at Sky, said: “Sky transformed the way families watch TV, now we want to transform the gaming experience. In esports every second counts, so Sky’s full fibre broadband will be perfect for Guild’s gaming HQ. Speed and reliability, hallmarks of Sky’s broadband service, will give the Guild team and gamers across the nation the edge over the competition.”

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Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games

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The Global Esports Federation at its 16th Board Meeting approved the draft program for the Los Angeles 2026 Global Esports Games, to be held in December 2026. This follows the earlier announcement of Los Angeles as host city at a major ceremony hosted by Los Angeles Times Media Group Executive Chairman & CEO Dr. Patrick Soon-Shiong, Los Angeles Mayor Karen Bass, and El Segundo Mayor Chris Pimentel—now marking a significant milestone on the road to GEF’s flagship event in the United States.

The GEF Board also unanimously elected Paul J. Foster as President of the Global Esports Federation. Paul, who is GEF Chief Executive Officer, was appointed President ad interim following the resignation of founding President Chris Chan in July, and now assumes the role of President & CEO through December 2027.

“I’m honored to be elected President of the Global Esports Federation at today’s Board Meeting. Together with our Member Federations and partners, we will champion inclusion, innovation, and sustainability—empowering athletes, embracing digital transformation, and strengthening the global credibility and prestige of esports for generations to come.” –Paul J. Foster, GEF President & CEO.

In addition, the GEF Board approved the establishment of frameworks to develop the esports ecosystem in the United States, anchored in Los Angeles. This initiative will strengthen the GEF’s connections with stakeholders worldwide and reinforce its mission to elevate esports for all.

The outcomes of GEF 16th Board Meeting reaffirm the GEF’s role as a convening platform, uniting athletes, publishers, Member Federations, and partners to power the future of esports globally.

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The post Global Esports Federation confirms program for Los Angeles 2026 Global Esports Games appeared first on Gaming and Gambling Industry in the Americas.

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TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION

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  • Team Vitality launches 2025 Alternate Jersey and an exclusive apparel collection, bringing a new level of energy and excitement for fans.
  • The jersey, featuring a white base with red and blue accents, pays homage to the French flag and will be worn by all Team Vitality athletes at major esports events taking place in France later this year, including the Rocket League Worlds and EVO Nice.
  • The Alternate Jersey is available today for €79.99, both online and at Team Vitality’s official Paris store.

 

 

Team Vitality is proud to unveil its new Alternate Jersey, accompanied by an exclusive apparel collection. This launch completes the club’s annual merchandise lineup, following the release of the black Pro Jersey earlier this year and the iconic yellow US-style Jersey worn during the Austin Major triumph.

This Alternate edition, featuring the French blue, white and red, honours Team Vitality’s Parisian roots while celebrating the major esports events set to close out the year in France.

The jersey will feature on the global stage with the Rocket League team at the World Championships from September 12 to 14.

PERFORMANCE MEETS LIFESTYLE

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The Alternate Collection features a new, stylish jersey and a limited-edition clothing line that blends performance and lifestyle. As with every year, the Alternate Jersey is traditionally white, serving as a complement to the black Pro Jersey released earlier in the year.

Designed in collaboration with hummel, the jersey combines comfort and performance, offering a lightweight fit built to withstand the demands of competitive play. The accompanying exclusive apparel collection follows the same artistic vision, offering clothing and accessories designed for everyday wear. This brand-new lifestyle range, along with exclusive items, reflects the club’s distinctive style.

ALTERNATE JERSEY

  • Team Vitality’s Alternate 2025 Jersey – €79.99
  • Team Vitality’s Alternate 2025 Sleeves – €29.99
  • Exclusive Vitality Alternate 2025 Pack – €79.99 (includes 1 Alternate Jersey and a complimentary pair of exclusive sleeves)

LIFESTYLE COLLECTION

  • Team Vitality Alternate 2025 Sweatshirt – €59.99
  • Team Vitality Alternate 2025 T-Shirt – €29.99
  • Team Vitality Alternate 2025 Jacket – €69.99
  • Team Vitality Alternate 2025 Joggers – €54.99

ACCESSORIES

  • Team Vitality Alternate 2025 Scarf – €19.99
  • Team Vitality Alternate 2025 Flag – €24.99
  • Collector Cards (set of 3 or 8 trading cards) – €5.99
  • Mouse Pad (small / large) – €19.99 / €29.99

The post TEAM VITALITY AND HUMMEL LAUNCH ALTERNATE JERSEY AND EXCLUSIVE APPAREL COLLECTION appeared first on Gaming and Gambling Industry in the Americas.

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Skyesports Wraps Up Gaming Thiruvizha – Chennai Edition With 17,000+ Fans in Attendance

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Skyesports, the premier global IP and community builder, has successfully wrapped up the first-ever edition of Gaming Thiruvizha at the Chennai Trade Centre on August 30–31, bringing together more than 17,000 fans across two unforgettable days of gaming, anime, stand-up comedy, cosplay, music, and culture.

Gaming Thiruvizha turned out to be more than an event as it became a two-day carnival. From esports showdowns at LAN zones to cosplay walks, live stand-up, and Tamil cultural showcases, the Chennai crowd transformed the Trade Centre into a festival that truly belonged to them. Fans didn’t just attend; they stayed, celebrated, and created memories together.

The audience mix was as vibrant as the festival itself: college students, families, and kids all came together, proving that gaming and anime are no longer niche hobbies, but shared cultural movements.

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Powered by AMD, with ticketing exclusively on KYN, Gaming Thiruvizha was hosted in association with the Sports Development Authority of Tamil Nadu (SDAT) and supported by AGS Cinemas as the Chennai Edition Theatre Partner.

Commenting on the conclusion of the Gaming Thiruvizha, Shiva Nandy, Founder and CEO, Skyesports, said, “We couldn’t have asked for a better first edition of the Gaming Mahotsav. The energy of the crowd and the diversity of the audience reminded us why we built this IP — to bridge the gap between casual gamers and esports, and to create a space where gaming, anime, and culture thrive together. Next up, we will be bringing the concept to Bangalore in late September,” said Shiva Nandy, Founder and CEO of Skyesports.

The festival also welcomed dignitaries including Meghantha Reddy (Sports Development Authority of Tamil Nadu), Darez A. (MD, Guidance Tamil Nadu), and Gayathri Thyagarajan (Founder & CEO, Kynhood Technologies), underlining the growing recognition of gaming and esports as part of Tamil Nadu’s cultural and creative economy.

 

Highlights of the event include:

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  • LAN tournaments across BGMI, Valorant, and other titles, with fans cheering players on in true stadium style.
  • A pan-India Cosplay competition bringing cosplayers from across the country with stunning costumes judged by top creators and anime experts.
  • Red Bull Armageddon, India’s first all-Armageddon format chess tournament, brought together over 350 players in Chennai with International Master Tania Sachdev and Grandmaster M. Shyam Sundar leading the action.
  • Merch alleys buzzing with anime and gaming collectibles alongside local Tamil art.
  • Stand-out experiential booths and meet-and-greets with Team Tamilas, Autobotz Esports, and Welt Esports.
  • PVR Cinemas set up local food experience stalls for attendees

With India on track to reach 700 million gamers by 2027, and anime/cosplay engagement skyrocketing across social media, Gaming Thiruvizha demonstrated that hyperlocal, immersive festivals are the way forward.

Gaming Thiruvizha is the first chapter of Skyesports’ Gaming Mahotsav, a six-city touring pop culture festival with regional editions in Bengaluru, Hyderabad, Mumbai, Kochi, and Pune. Each stop blends gaming, anime, music, comics, and local culture into one cohesive community celebration.

The post Skyesports Wraps Up Gaming Thiruvizha – Chennai Edition With 17,000+ Fans in Attendance appeared first on European Gaming Industry News.

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