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BIDSTACK EXPANDS US OPERATION WITH MAJOR HIRE FROM ADCOLONY

Published

4 years ago

September 22, 2022

Bidstack, the in-game advertising and video game monetization platform, today announces that Jude O’Connor joins the company from AdColony as Chief Revenue Officer.

O’Connor’s appointment signals a significant acceleration of Bidstack’s expansion in the US market. The proven advertising leader is tasked with overseeing global revenue and growth, while leading the team across sales, publishing, marketing, and strategy. He will rapidly scale Bidstack’s local teams and steer a go-to-market strategy centered on educating the US market on Bidstack’s pioneering and revolutionary in-game technology.

A 20-year adtech professional, O’Connor joins Bidstack after more than seven years at AdColony, one of the world’s largest mobile gaming monetization platforms. During his AdColony tenure, he transformed the business into a two-time winner of AdWeek’s Mobile Ad Network of the Year award before leading the company to a $400 million exit in 2021. Prior to entering the gaming space, O’Connor worked at pioneering internet companies like Yahoo and AOL.

In 2022, the global gaming market as a whole will generate $196.8 billion. Mobile games, which make up 53% of the market ($103.5 billion) have been the proving ground for the native in-game format, which now is increasingly being explored by major cross-platform publishers of PC and console titles. Just last month, the IAB and MRC released updated guidelines for the measurement of in-game ads, heralding a new wave of mass adoption. As well as native in-game ads, Bidstack’s product offering includes in-menu and rewarded video formats that provide a powerful combination of brand awareness and performance for reaching the 3.2 billion global gamers.

Jude O’Connor, Chief Revenue Officer at Bidstack, commented:

“We’re approaching an inflection point where brands are ready to be part of the immersive, multi-touchpoint experiences that gaming offers at scale. Bidstack has spearheaded the growth of native formats, and its tech enables the cleanest and smoothest native in-game experience available in the market. I’m always attracted by the potential to build a business, and Bidstack is primed to power the next phase and evolution of video game advertising across all platforms.”

James Draper, Founder and CEO of Bidstack, said:

“I’m really excited to welcome Jude to Bidstack. Jude has an unrivaled track record of establishing and scaling businesses in the gaming and adtech space, and I look forward to working with him to help execute on our commercial vision, together. Attracting talent of this caliber is a testament to the growth of Bidstack as a business and the huge, untapped opportunity for in-game advertising within the market.”

Since launching into in-game advertising in 2017 with Sports Interactive’s legendary Football Manager series, Bidstack has run award-winning in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, and works with world-leading game publishers such as Codemasters, and Take-Two Interactive.

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HELL Partners

HELL Partners at IGB Live: Prada Gifts, Private Screenings, and Your Next Best Deal

Published

11 minutes ago

May 25, 2026

Wladimir P.

hell-partners-at-igb-live:-prada-gifts,-private-screenings,-and-your-next-best-deal

London, July 2026 — While most affiliate networks are busy refreshing their pitch decks, HELL Partners is doing what it always does: moving on its own terms. The brand is officially heading to IGB Live 2026, one of the most influential iGaming gatherings on the calendar, and the team is bringing more than business cards.

IGB Live takes place at ExCeL London, and HELL Partners will be set up at Booth L40

— not hard to find, even harder to ignore.

What HELL Partners actually brings to the table

For those still getting acquainted with the brand: HELL Partners operates a portfolio of in-house iGaming products with conversion rates that speak before anyone in the room does. There are no restrictions on traffic sources — affiliates run what works, full stop. And with a GEO pool spanning Tier 1 through Tier 3 markets, the network offers the kind of scale that keeps serious webmasters interested long-term. Besides, there’s a new brand coming soon, further expanding the opportunities.

Clean terms, open sources, full creative control. The infrastructure is built to perform—and let partners do the same.

What’s waiting at the stand

HELL Partners isn’t flying to London to shake hands and collect LinkedIn connections. The managers on-site will be ready to sit down, open the laptop, and structure a deal worth talking about — tailored, specific, and built around your traffic.

Also at the stand: a Prada giveaway. Three items. Real ones. The mechanics are simple — follow HELL Partners on Instagram and Telegram, stop by Stand L40, and get entered. The kind of brand energy that makes sense when you think about who HELL Partners is building this for.

And one more thing making the trip to London: an exclusive merch collection, designed specifically for IGB Live. Not a reprint, not leftovers — something made for this exact moment. Come see it at the stand.

The VIP event — for the VIP Inner Circle

Beyond the floor, HELL Partners is hosting a closed evening for top partners and industry voices. An exclusive private screening of The Devil Wears Prada 2, complete with a session from a film critic who actually knows what they’re talking about. Details are confirmed for those already in the circle — and for those who aren’t yet, a conversation at the stand is the right place to start.

It’s the kind of move that says: HELL Partners treats its partners the way the industry should have been treating them all along.

Booth L40, ExCeL London
IGB Live 2026

Book a meeting with a manager:

Doron Affiliate Manager [email protected]