Latest News

BIDSTACK EXPANDS US OPERATION WITH MAJOR HIRE FROM ADCOLONY

Published

4 years ago

September 22, 2022

Bidstack, the in-game advertising and video game monetization platform, today announces that Jude O’Connor joins the company from AdColony as Chief Revenue Officer.

O’Connor’s appointment signals a significant acceleration of Bidstack’s expansion in the US market. The proven advertising leader is tasked with overseeing global revenue and growth, while leading the team across sales, publishing, marketing, and strategy. He will rapidly scale Bidstack’s local teams and steer a go-to-market strategy centered on educating the US market on Bidstack’s pioneering and revolutionary in-game technology.

A 20-year adtech professional, O’Connor joins Bidstack after more than seven years at AdColony, one of the world’s largest mobile gaming monetization platforms. During his AdColony tenure, he transformed the business into a two-time winner of AdWeek’s Mobile Ad Network of the Year award before leading the company to a $400 million exit in 2021. Prior to entering the gaming space, O’Connor worked at pioneering internet companies like Yahoo and AOL.

In 2022, the global gaming market as a whole will generate $196.8 billion. Mobile games, which make up 53% of the market ($103.5 billion) have been the proving ground for the native in-game format, which now is increasingly being explored by major cross-platform publishers of PC and console titles. Just last month, the IAB and MRC released updated guidelines for the measurement of in-game ads, heralding a new wave of mass adoption. As well as native in-game ads, Bidstack’s product offering includes in-menu and rewarded video formats that provide a powerful combination of brand awareness and performance for reaching the 3.2 billion global gamers.

Jude O’Connor, Chief Revenue Officer at Bidstack, commented:

“We’re approaching an inflection point where brands are ready to be part of the immersive, multi-touchpoint experiences that gaming offers at scale. Bidstack has spearheaded the growth of native formats, and its tech enables the cleanest and smoothest native in-game experience available in the market. I’m always attracted by the potential to build a business, and Bidstack is primed to power the next phase and evolution of video game advertising across all platforms.”

James Draper, Founder and CEO of Bidstack, said:

“I’m really excited to welcome Jude to Bidstack. Jude has an unrivaled track record of establishing and scaling businesses in the gaming and adtech space, and I look forward to working with him to help execute on our commercial vision, together. Attracting talent of this caliber is a testament to the growth of Bidstack as a business and the huge, untapped opportunity for in-game advertising within the market.”

Since launching into in-game advertising in 2017 with Sports Interactive’s legendary Football Manager series, Bidstack has run award-winning in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, and works with world-leading game publishers such as Codemasters, and Take-Two Interactive.

Up Next

Join the celebrations in OneTouch’s Miko Festival

Don't Miss

Low6 Partners With BET99 To Produce Free-To-Play Games For Growing Canadian Sports Betting Market

Big Game Summer

GG.BET rolls out Big Game Summer campaign tied to FIFA World Cup 2026

Published

2 hours ago

June 11, 2026

Wladimir P.

gg.bet-rolls-out-big-game-summer-campaign-tied-to-fifa-world-cup-2026

Operator publishes World Cup outright odds as of June 11 and promotes fast markets and bet builder products around the tournament.

GG.BET has launched its “Big Game Summer” campaign ahead of the FIFA World Cup 2026, positioning the promotion around tournament betting and a “special tournament prize pool,” according to the company.

The 2026 FIFA World Cup runs across the USA, Canada and Mexico and expands to 48 teams, 104 matches and a 39-day schedule. Under the new format, the field is split into 12 groups of four, with the top two in each group plus eight best third-placed teams moving into a newly added Round of 32.

GG.BET said its World Cup offering includes “Fast Markets” for selected matches and a Bet Builder product for custom combinations, alongside “exclusive tournament bonuses” and “fast payouts.” The company did not disclose the campaign’s prize pool size or any eligibility terms in the release.

The operator also published outright odds taken from gg.bet “as of 12:00 CET on June 11, 2026,” noting they are subject to change. GG.BET listed Portugal at 5.17, followed by Spain (5.77), Germany (5.87), England (7.2), Colombia (8.62), Argentina (9.88), France (9.89) and Brazil (10.38).

In the release, GG.BET pointed to the tournament opener on June 11 between Mexico and South Africa at Azteca Stadium, describing it as “the first stadium in history to host a men’s FIFA World Cup for the third time.”

The post GG.BET rolls out Big Game Summer campaign tied to FIFA World Cup 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Counter-strike

Team Vitality opens V.Hub fan zone for IEM Cologne Major

Published

2 hours ago

June 11, 2026

Wladimir P.

team-vitality-opens-v.hub-fan-zone-for-iem-cologne-major

Team Vitality is launching an official fan zone, V.Hub, to coincide with the 2026 IEM Cologne Major. The venue will run June 18-21 at KWB im Stadtpalais, a short walk from the LANXESS Arena.

Access to V.Hub will be free for fans who sign up, with limited availability. Team Vitality said the space is intended to bring together its community, partners and Counter-Strike fans attending the event.

The fan zone will include dedicated areas hosted by Team Vitality and partners Skin.Club, ASUS ROG, EVNIA and Blacklyte. The club said activations will include hands-on experiences and opportunities to play bespoke Counter-Strike maps.

Team Vitality also plans match watch parties, a pop-up shop for official merchandise and giveaways, including an ASUS ROG x Team Vitality co-branded mousepad. During the playoff stage, the club said V.Hub will be set up for trophy photo opportunities with its Major trophies.

Food and drink will be available on site throughout the event, including vegetarian options.

The post Team Vitality opens V.Hub fan zone for IEM Cologne Major appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

2026 FIFA World Cup

Playradar ships four football-themed casino games ahead of 2026 World Cup

Published

3 hours ago

June 11, 2026

Wladimir P.

playradar-ships-four-football-themed-casino-games-ahead-of-2026-world-cup

Sportradar’s iGaming brand leads with bracket-style World Football x2026, plus updates to Virtual Football and Lucky 6.

Playradar, Sportradar’s iGaming brand, has released four football-themed titles ahead of the 2026 FIFA World Cup, which begins on June 11. The drop includes two original games and two updated versions of existing products.

The releases are World Football x2026, Virtual Football World Championship 2026, Football Plinko Pro, and Lucky 6: Football edition. Playradar said the games are designed to target different player segments and to connect sports bettors and casino players through content that links both verticals.

The headline launch, World Football x2026, is a bracket-based game using Mines-style mechanics. Players pick outcomes from the Round of 16 and progress through each round to the final; one incorrect prediction ends the game, while a cash-out option is available.

The other launches include Football Plinko Pro, which adapts the plinko format to a football theme; Virtual Football World Championship 2026, which Playradar said runs a 32-team, 64-match World Cup structure with pre-match and in-play markets such as over/under goals and goalscorer; and Lucky 6: Football Edition, a bingo-style title using balls with flags from participating nations.

Edo Haitin, EVP of iGaming said: “The scale of the 2026 World Cup is unprecedented, with the sheer volume of fans entering markets worldwide creating huge demand for football-themed content, and the operators best placed to succeed are those with games that meet every need. These four titles have each been designed with that in mind. The World Cup attracts a huge spectrum of customers, and when taken together, this product stack provides operators with the tools needed to keep them engaged throughout the tournament.”

The post Playradar ships four football-themed casino games ahead of 2026 World Cup appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.