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BIDSTACK EXPANDS US OPERATION WITH MAJOR HIRE FROM ADCOLONY
Bidstack, the in-game advertising and video game monetization platform, today announces that Jude O’Connor joins the company from AdColony as Chief Revenue Officer.
O’Connor’s appointment signals a significant acceleration of Bidstack’s expansion in the US market. The proven advertising leader is tasked with overseeing global revenue and growth, while leading the team across sales, publishing, marketing, and strategy. He will rapidly scale Bidstack’s local teams and steer a go-to-market strategy centered on educating the US market on Bidstack’s pioneering and revolutionary in-game technology.
A 20-year adtech professional, O’Connor joins Bidstack after more than seven years at AdColony, one of the world’s largest mobile gaming monetization platforms. During his AdColony tenure, he transformed the business into a two-time winner of AdWeek’s Mobile Ad Network of the Year award before leading the company to a $400 million exit in 2021. Prior to entering the gaming space, O’Connor worked at pioneering internet companies like Yahoo and AOL.
In 2022, the global gaming market as a whole will generate $196.8 billion. Mobile games, which make up 53% of the market ($103.5 billion) have been the proving ground for the native in-game format, which now is increasingly being explored by major cross-platform publishers of PC and console titles. Just last month, the IAB and MRC released updated guidelines for the measurement of in-game ads, heralding a new wave of mass adoption. As well as native in-game ads, Bidstack’s product offering includes in-menu and rewarded video formats that provide a powerful combination of brand awareness and performance for reaching the 3.2 billion global gamers.
Jude O’Connor, Chief Revenue Officer at Bidstack, commented:
“We’re approaching an inflection point where brands are ready to be part of the immersive, multi-touchpoint experiences that gaming offers at scale. Bidstack has spearheaded the growth of native formats, and its tech enables the cleanest and smoothest native in-game experience available in the market. I’m always attracted by the potential to build a business, and Bidstack is primed to power the next phase and evolution of video game advertising across all platforms.”
James Draper, Founder and CEO of Bidstack, said:
“I’m really excited to welcome Jude to Bidstack. Jude has an unrivaled track record of establishing and scaling businesses in the gaming and adtech space, and I look forward to working with him to help execute on our commercial vision, together. Attracting talent of this caliber is a testament to the growth of Bidstack as a business and the huge, untapped opportunity for in-game advertising within the market.”
Since launching into in-game advertising in 2017 with Sports Interactive’s legendary Football Manager series, Bidstack has run award-winning in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, and works with world-leading game publishers such as Codemasters, and Take-Two Interactive.
DATA.BET, a trusted sportsbook solution supplier, has published its annual Sportsbook Report, an in-depth look at its performance in 2025, and the key trends shaping the European iGaming industry heading into 2026. The reports reflect the company’s commitment to transparency and giving operators a clear view of what’s working and how to capitalize on it.
The 2025 Sportsbook Report goes beyond the numbers as it unpacks the thinking behind DATA.BET’s performance to date. The company saw an average of 23% increase in their clients’ turnover, demonstrating a clear picture of what’s working in the iGaming space today. The report covers:
- Industry trends that defined iGaming in 2025 and continue to influence the market in 2026
- Rising tax & regulation across European markets, pushing operators to reassess where and how they run their business
- The demand of low-tier esports tournaments and high-engagement disciplines such as Valorant semi-pro matches has proven growth.
- Key metrics and business results across the company’s three verticals: esports, sports, and virtuals.
- A practical guide for casino brands planning to add a sportsbook to their projects in 2026, backed by proof of existing client base.
“We believe that transparency builds trust and moves the whole industry forward. At DATA.BET sits at the core of everything we do, and this report reflects that. With the addition of sports betting last year, we want to show how our product continues to evolve and improve, and how we help operators grow their revenue through betting that works,” commented Yurii Berest, CEO of DATA.BET.
The DATA.BET Sportsbook Report is available via the link.
The post DATA.BET Issues Comprehensive Sportsbook Report appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
New release adds an expanding 3x4x4x4x3 grid, up to 1,194 ways to win, and a 5,000x max win, the studio says.
Booming Games has launched Mr. Oinkster’s Power Hit, the latest entry in its Mr Oinkster slot series.
The company said the game uses a 3x4x4x4x3 grid that can expand to 3x6x6x6x3, offering between 576 and 1,194 ways to win. Booming Games also stated the title has a maximum win potential of 5,000x.
According to the studio, COLLECT symbols on reels one and five gather coin values across all reels, with Reel Frenzy multipliers ranging from 2x to 5x. The game also includes progressive prizes that can be boosted by special symbols in the base game, as well as Second Chance respins.
Booming Games said three Scatter symbols trigger 10 Free Spins, where “sticky nudging collectors” expand and return to collect additional coin values. During Free Spins, prize pots are boosted to maximum values, alongside more frequent collects and Reel Frenzy triggers.
Craig Asling, Director of Games at Booming Games, said: “This is the latest iteration of our classic Mr Oinkster series, which we’re confident will be as popular as ever. The game is packed with features that build tension and keep the fun going for longer, making this an innovative twist on a timeless classic. Are you ready to unlock truly pigtastic wins? Play Mr. Oinkster’s Power Hit now!”
The post Booming Games launches Mr. Oinkster’s Power Hit slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
NOVOMATIC Americas Ignites Momentum at Indian Gaming Association Trade Show & Convention
NOVOMATIC Americas showcased its industry leadership at the Indian Gaming Association Trade Show & Convention with a compelling presentation of its latest offerings, including the debut of the striking visual “Neon Nile” experience, highlighting its commitment to design, innovation, and performance-driven product strategy.
From opening day through close, the NOVOMATIC Americas booth emerged as a high-interest destination on the show floor, drawing strong reaction from tribal operators, partners, and industry leaders across North America.
Key highlights from the event included sustained, high-quality booth traffic from key Class III tribal operators; particularly strong reception to RISING TREASURES link, including its recent debut on the Eilers & Krejcik Gaming performance index, reinforcing its position as a proven, performance-driven link; and VISION LINK, which drew significant attention for its scalable progressive architecture and future-ready flexibility. A standout on the show floor was the integrated presentation of VISION LINK with the outstanding 4-POD sign, creating a high-impact merchandising installation that elevated both the bank’s and the brand’s presence. Additional highlights included Novo Unity Pro electronic table game innovations and strategic customer interactions focused on performance, growth, and expanding relationships across tribal gaming markets.
“This year’s IGA was about more than presence; it was about consistency and progress. The customer energy and response to our new products, our people, and the evolving visual experience exceeded expectations and validated the direction we’re taking as an organization,” said Kathleen McLaughlin, VP of Marketing, Communications, and Corporate Accounts.
“We sincerely thank all customers, partners, and attendees who visited our booth and contributed to a highly successful event. With strong momentum and a clear focus on execution, we remain committed to delivering innovative gaming solutions that drive measurable results for our customers”, said Sabine Stoppel, Managing Director at NOVOMATIC Americas.
The post NOVOMATIC Americas Ignites Momentum at Indian Gaming Association Trade Show & Convention appeared first on Americas iGaming & Sports Betting News.
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