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IMG ARENA NETS DATA AND STREAMING PARTNERSHIP WITH BRITISH BASKETBALL LEAGUE

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Rights agreement grows IMG ARENA’s global basketball roster with 214 matches per season

IMG ARENA, a leading sports data business for the betting, media and professional sectors, has secured the exclusive worldwide betting data and streaming rights for British Basketball League (BBL).

The multi-year deal includes BBL’s domestic UK betting streaming rights and marks the first time that the data and streaming rights have been packaged together. It covers the 10 franchise-strong BBL Championship, its end-of-season BBL Play-offs, and knockout competitions, the BBL Cup and BBL Trophy.

IMG ARENA will capture and deliver FastPath data from over 214 games per season for its global network of over 460 sportsbook operators. In addition, IMG ARENA will also distribute live streaming for betting. This expands IMG ARENA’s portfolio of top tier basketball, which already features EuroLeague, NBL Canada, Italy’s LBA and Spain’s ACB.

As a key partner, IMG ARENA will help BBL deliver on its growth strategy, following the basketball organisation’s recent £7m investment from 777 Partners.

Mark Wrigley, Senior Director, Rights at IMG ARENA, said: “Basketball is a sport that we are incredibly passionate about and committed to helping grow its global reach. The BBL and its competitions are an exciting addition to our portfolio, increasing our offering of premier-level basketball from key territories around the world.”

Andy Webb, Chief Operating Officer at BBL, said: “BBL has a stated mission to grow basketball and its following in the UK and beyond. Working with IMG ARENA helps us to do this by maximising returns from an important commercial asset while also widening BBL’s audience and fan engagement.”

Headquartered in London, IMG ARENA is a sports data and technology hub serving the sport, sport betting and sport media industries. IMG ARENA delivers live streaming and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products and front-end solutions including the UFC Event Centre. IMG ARENA’s clients include the ATP, UFC, DP World Tour, PGA Tour, EuroLeague, MLS and the FA.

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TaDa to Participate in MAC Yerevan Summit

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TaDa Gaming is going to participate in MAC Yerevan summit, one of the industry’s most influential gatherings for affiliate marketing and online gaming professionals, this 26-27 May.

With a strategic plan to: expand its footprint in Eastern and Eurasian markets; strengthen its partner and affiliate network; and demonstrate its 240+ portfolio of performance-driven content and award-winning gamification tools, TaDa will host live demonstrations, interactive play and one-to-one meetings at Stand G10.

In addition, the team will reveal TaDa’s seamless API integration capabilities, data-driven performance insights across key markets and the flexible collaboration models that make TaDa a valuable partner.

Speeding up successful outcomes in the conversion funnel is also critical. TaDa’s approach to Eastern and Eurasian markets has seen the provider expand from a supplier role into a “Growth Partner” for operators.

This has turned TaDa products into high-performance engines for traffic acquisition and business results and seen the company take the award for Game Studio of the Year 2026 at AIBC Eurasia.

Access to high growth markets across the region has been further enhanced by TaDa’s raft of gaming licences including the Romanian ONJN, UKGC and MGA and new player acquisition channels have already opened up for the ambitious content provider.

Visitors to Stand G10 will also be able to discover how TaDa combines its premium product content with integrated marketing strategies to optimise this traffic to amplify brand recognition and player engagement and retention; and to scale affiliate revenue engines.

Ray Lee, Director of Business Development at TaDa Gaming, said: “Our focus is on delivering content that performs. MAC Yerevan provides the ideal environment to connect with forward-thinking operators and affiliates who are looking for scalable, revenue-generating solutions.

“From our unique fish-shooting titles, trademarked slot series and award-winning Crash games, we are delivering next gen gaming that is shaping the future of iGaming. We welcome everyone to visit Stand G10 and find out more.”

The post TaDa to Participate in MAC Yerevan Summit appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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MGA Launches Consultation on AI Gaming Charter

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The Malta Gaming Authority (MGA) has launched a public consultation on a proposed AI Gaming Charter on the Ethical and Responsible Use of Artificial Intelligence.

The Charter has been developed in collaboration with the Malta Digital Innovation Authority (MDIA) and is intended to provide voluntary, principles-based guidance to support the responsible and transparent use of AI within the sector. It is designed to complement existing legal and regulatory frameworks, including the EU Artificial Intelligence Act, while reflecting the specific operational context of the gaming industry.

The post MGA Launches Consultation on AI Gaming Charter appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Italy Announces New Strategic Partnership with Admiral Bet

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Amusnet Italy has announced a new strategic partnership with Admiral Bet, marking another important milestone in the company’s expansion across key regulated European markets. By collaborating with a trusted and well-established operator, the provider continues to strengthen its presence in Italy.

Through this partnership, Admiral Bet players will gain access to a selection of Amusnet’s most iconic titles, known for their seamless gameplay, high-quality graphics and engaging mechanics. The integration is set to enhance Admiral Bet’s premium casino offering with content that has already proven highly popular among Italian players.

The initial rollout includes several flagship titles, such as the refined appeal of Shining Crown and Extra Crown, the dynamic rewards of 20 Golden Coins and the enduring favourite 20 Super Hot.

“Our collaboration with Admiral Bet represents a valuable opportunity to further strengthen our presence in Italy. It reflects our strong commitment to the market and our ambition to deliver top-tier entertainment to local players,” said Polina Nedyalkova, Director at Amusnet Italy.

“We are delighted to introduce Amusnet’s portfolio on Admiral Bet, further enhancing our content offering with a selection of titles that successfully combine the appeal of classic slot gameplay with refined visuals and intuitive mechanics. This integration represents another step forward in strengthening our product portfolio, allowing us to deliver a well-balanced and high-quality gaming experience that caters to a wide range of player preferences,” said Paolo Marchi, Managing Director of Admiral Bet.

This partnership further underscores Amusnet’s dedication to strengthening its footprint in regulated European markets, combining its leading game development expertise with Admiral Bet’s strong market reach and operational capabilities.

The post Amusnet Italy Announces New Strategic Partnership with Admiral Bet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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