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7777 gaming forms a new partnership with Alphawin

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7777 gaming forms a new partnership with Alphawin – a premier online operator in Bulgaria. More than 60 games of the certified portfolio of 7777 gaming are already available on Alphawin. By the end of the year, Alphawin will add 20 more games by 7777 gaming.

Asya Raykova, Account Manager at 7777 gaming said: “We’re excited to announce our partnership with Alphawin. This partnership will allow us to bring our unique casino gaming experience to a new audience. We’re looking forward to bringing our expertise in game design and development to this partnership!

Lyubomir Zaharinov, CEO at Alphawin has commented:Alphawin is committed to providing a safe and fun environment for all of our players. We are proud of the care we take to ensure that all players have a positive experience. We believe that 7777 gaming shares these values and will be an excellent partner in helping us to achieve our mission.

In August this year, 7777 gaming casino content has been added on the biggest and most popular operators on the Bulgarian market – 8888.bg, Inbet, Winbet and Palms Bet. Now, by forming a new partnership with Alphawin, the company is already live in 5 leading online operators in Bulgaria.

The company is already recognized as one of the rising stars in the iGaming industry due to its massive expansion both in game development and market penetration. Recently, 7777 gaming was shortlisted in the CEEG Awards in two categories: Best Lottery Provider and Rising Star – Online Casino Technology in Central and Eastern Europe.

 

 

About 7777 gaming:

7777 gaming is the product of a dedicated team of visionaries with 20 years of experience in the development and distribution of solutions for the gaming and entertainment industry in several highly regulated markets.

7777 gaming’s product portfolio contains unique in-house content consisting of instant win games, slot games, table games, themed games, iLottery, sport iLottery, scratch cards, jackpot solutions, draw-based games, custom-tailored gaming platform, gamified promotional system, TV production know-how, and more.

7777 gaming solutions are the result of years of experience as an operator that gave us the correct perspective, confidence, and opportunity to develop and refine the perfect product. With a focus on emerging markets, the next generation of players, and the generation of games, every piece is simple, powerful, innovative, scalable, and reliable.

Get on your side a passionate, dedicated team of professionals that always hungers for new challenges.

 

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Amusnet

Amusnet Donates a New RFID System to Sofia Library

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In the heart of Sofia, on Slaveykov Square, there is a place where generations have sought and found knowledge, inspiration and silence — the Sofia Library. For almost a century, it has been a magnetic centre for everyone eager to learn and explore.

On its 97th anniversary, the library took another step forward from tradition to the future. Its doors now open not only to the world of literature but also to the digital era, thanks to a new RFID system donated by the Bulgarian software company Amusnet.

The system, installed at the library’s main entrance, enhances security by preventing the unauthorised removal of valuable editions. Yet its importance goes far beyond that. It lays the foundation for the complete modernisation of the processes within this 97-year-old institution.

“The Sofia City Library is part of the cultural memory of our city. We are honored to contribute to its digital transformation so it can continue to inspire generations to come,” said representative of Amusnet.

Radio Frequency Identification (RFID) is a technology that enables contactless recognition and tracking of objects. In libraries, it is applied through microchip tags placed on each book. Unlike traditional barcodes, RFID can read and record information regardless of the tag’s position, surrounding environment or visibility. This allows for faster processing, automated sorting and inventory checks without the need to remove books from the shelves.

Readers can now easily borrow and return books independently, while librarians can focus on what matters most — the connection between people and knowledge.

Welcoming thousands of visitors each month, the Sofia Library continues to evolve. The introduction of RFID technology marks a new beginning which bridges tradition and innovation.

The post Amusnet Donates a New RFID System to Sofia Library appeared first on European Gaming Industry News.

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Alina Popa Chief Commercial Officer at ICONIC21

ICONIC21 Expands in Southeastern Europe Through Strategic Partnership with Soccerbet

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The new agreement spans Bosnia & Herzegovina, Montenegro, and Serbia, introducing ICONIC21’s premium live portfolio and exclusive branded tables for Soccerbet players.

ICONIC21, in-demand iGaming content supplier, has announced a new strategic partnership with Soccerbet, a leading operator across Bosnia & Herzegovina, Montenegro, and Serbia. The agreement expands ICONIC21’s presence in Southeastern Europe and enhances Soccerbet’s live casino offering with a lineup of engaging, high-performance titles tailored for these markets.

In Serbia, the partnership takes a bespoke approach, introducing dedicated Roulette and Gravity Roulette tables under the Soccerbet brand, as well as one dedicated Blackjack table. These custom developments complement ICONIC21’s network live games, giving Soccerbet players access to a full portfolio of premium live entertainment.

The collaboration reflects a shared vision for growth through innovation, localized design, and scalable technology. For ICONIC21, it highlights the company’s steady expansion across regulated markets, driven by partnerships that combine operational excellence with creative execution. For Soccerbet, it reinforces its commitment to offering players best-in-class live gaming experiences supported by trusted, forward-thinking suppliers.

Alina Popa, Chief Commercial Officer at ICONIC21, commented: “Soccerbet is a respected name in the region with a strong focus on delivering quality and authenticity to its players. Partnering with them allows us to showcase the flexibility of our product range and our ability to build branded environments that elevate the live experience. We look forward to seeing this partnership grow across all three markets.”

Marko Jovanovic- Head of Online Casino at Soccerbet, added: “Our collaboration with ICONIC21 represents an important step in elevating our live casino experience. Their ability to combine performance with personalized content fits perfectly with our vision for growth across Bosnia & Herzegovina, Montenegro, and Serbia. The addition of branded tables and custom live titles strengthens our position as a market leader in delivering premium entertainment to our players.”

The partnership marks a strong alignment between two forward-looking brands dedicated to delivering exceptional live gaming experiences across Southeast Europe.

The post ICONIC21 Expands in Southeastern Europe Through Strategic Partnership with Soccerbet appeared first on European Gaming Industry News.

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Balkan Entertainment and Gaming Exhibition

SYNOT Group Exbiting at BEGE in Sofia

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The SYNOT Group will once again participate in the prestigious Balkan Entertainment and Gaming Exhibition, which will be held on 26–27 November at the Inter Expo Centre in Sofia, Bulgaria. At booth 2.18, the company will showcase its extensive range of land-based and online products.

Discover the latest line of SYNOT cabinets, with key highlights including the modular ST2-32 and the brand-new ST3-27. A major attraction will also be the unique multigame progressive jackpot system SUPER LINK, presented in its slot version with an engaging set of eight linked titles. Visitors will also have the chance to explore the popular jackpot system MAGIC BALL LINK.

A broad range of game mixes will be on display as well. Among the most significant new releases are Firebird Gold and Firebird Platinum, which expand the successful Firebird product line. Both mixes deliver dozens of titles that combine classic games with popular linked or Hold&Respin titles. Another highlight is the brand-new Gamifire Prime mix, offering a diverse selection of captivating classic and Hold&Respin games.

Those interested in iGaming solutions should not miss SYNOT’s dedicated online section. SYNOT Games and SYNOT Interactive will present a complete range of products, including newest games releases, the latest PEAK tool as well as the SYNNET Casino Management System.

Participating in this important event provides SYNOT a valuable opportunity not only to introduce its latest innovations, but also to establish new partnerships and strengthen cooperation across both the land-based and online sectors.

The post SYNOT Group Exbiting at BEGE in Sofia appeared first on European Gaming Industry News.

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