Latest News
FSB secures new retail partnership as Bet Central upgrade technology
Award winning provider adds to retail customer portfolio as omnichannel product continues to grow
Global B2B sports betting & iGaming supplier FSB has increased it’s growing retail footprint by securing a new partnership with independent UK bookmaker, Bet Central.
The new alignment will see FSB provide Bet Central with their award-winning SSBT technology across four key shops within their regional estate.
In a further boost to the omnichannel supplier, Bet Central have switched their complete SSBT technology from their existing provider to FSB’s award winning product.
The news comes just weeks after FSB’s retail product played a key part in the global provider winning the Multi-Channel Supplier of the Year at the EGR Awards earlier this summer.
Russell Colvin, Head of Retail at FSB, said: “Since our EGR Multi-Channel Supplier award win in June, interest in our retail product has been phenomenal. This new partnership with Bet Central is an example of this momentum we are experiencing.
We have collaborated closely with the outstanding team at Bet Central to carefully curate a retail offering for their player base that includes multi-language support, deep linking banners, early cash out and bet builder product. We’re confident our award-winning product will prove the perfect upgrade for their retail business and we look forward to a long and successful association.
Greg Harriott, Director at Bet Central, said: “As an organisation we are passionate about delivering first class experiences to our customers. FSB’s new innovative retail technology made a huge impression on us and after working closely with Russell and his team we were compelled to cement the partnership and upgrade our offering.”
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betting market
BiS Brasília brings together experts and authorities to discuss the future of Brazil’s betting market
The event takes place on June 2–3 at the Royal Tulip Brasília Alvorada, featuring discussions on regulation, international cooperation, and the profile of Brazilian bettors.
The second edition of BiS Brasília has officially been confirmed and is expected to bring together major names from the sports betting, iGaming, and regulatory sectors in Brazil.
The event will be held on June 2 and 3 at the Royal Tulip Brasília Alvorada, with a program focused on strategic debates, networking, and discussions about the future of Brazil’s regulated market.
With an emphasis on innovation, responsibility, and the sustainable development of the industry, the event will bring together national and international experts to discuss the challenges and opportunities facing the sector at a decisive moment for the Brazilian betting market.
Among the confirmed panels is “International Cooperation and Strategic Bridges for a Regulated, Solid, and Responsible Sector in Brazil,” featuring John Aquilina.
The discussion will focus on the importance of international collaboration and the development of strategic relationships to strengthen a safe, transparent, and responsible regulatory environment in the country.
Another highlight of the program will be the panel “The Profile of the Brazilian Bettor,” presented by Thiago Iusim. The session will analyze consumer behavior, trends in the domestic market, and challenges related to user protection and responsible gaming.
The organizers aim to consolidate Brasília as one of the country’s main hubs for discussions surrounding regulation, technology, and business opportunities connected to sports betting and digital entertainment in Brazil.
“BiS Brasília was created to strengthen dialogue among companies, specialists, authorities, and international representatives, promoting essential discussions for the development of a more mature, transparent, and sustainable industry,” said Cardama, co-founder of BiS Brasília.
Those interested in attending the event can purchase tickets through the official portal.
Now in its second edition, BiS Brasília is an event dedicated to the iGaming and betting ecosystem, promoting dialogue between the private sector, public authorities, and society regarding the development of Brazil’s regulated gaming, casino, and lottery market.
The event brings together business leaders, authorities, and specialists to discuss strategic topics such as Brazilian regulation, taxation, integrity, innovation, responsible gaming, compliance, AML/anti-money laundering measures, licensing, sports integrity, government relations, and advertising and CONAR guidelines.
SiGMA World’s BiS SiGMA South America is part of the event portfolio of the SiGMA Group, one of the leading global B2B event and business platforms focused on the gaming and betting industry.
The post BiS Brasília brings together experts and authorities to discuss the future of Brazil’s betting market appeared first on Americas iGaming & Sports Betting News.
BETBY
BETBY and Vibra Gaming join forces to accelerate expansion in Latam
BETBY has signed a partnership with Vibra Gaming that will see the B2B sportsbook supplier deliver its full solution to the Latin American platform developer, including its AI-powered tools and proprietary esports feed.
Through the agreement, Vibra Gaming will integrate BETBY’s sportsbook via a single API, giving its operator partners access to more than 500,000 monthly events without significant development overhead.
The integration is designed to reduce time-to-market for operators looking to add sports betting to an existing multi-vertical offering.
A key component of the deal is the inclusion of Betby.Games, BETBY’s esports feed, which includes hyper-localised titles such as eVaquejada and eFootVolley — products built specifically for Latin American audiences.
“This partnership is a natural fit for both sides,” said Stefanos Karakidis, Business Development Director at BETBY.
“What makes this collaboration particularly strong is how seamlessly our solution integrates into Vibra’s ecosystem, enabling their casino operator partners to expand into sports betting in a fast, efficient and scalable way.”
Werter Luna, CEO at Vibra Gaming, said the integration expands the platform with a sports betting offering that matches the company’s standards for performance and adaptability.
“We are particularly excited about the potential of combining their technology and esports content with our localised approach to further enhance the player experience across Latin America.”
BETBY holds operational licences in Brazil and Peru and has been actively expanding its footprint across the region. The Vibra Gaming partnership is part of that broader push into Latin America.
The post BETBY and Vibra Gaming join forces to accelerate expansion in Latam appeared first on Americas iGaming & Sports Betting News.
Asia
PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila
PG Soft has been named as a sponsor of SiGMA Asia 2026, set to take place at the SMX Convention Center in Manila.
According to the company, the sponsorship package includes branding in the venue lobby and a 60-second branded video broadcast inside the exhibition hall across 14 hanging HD screens during the two-day expo.
PG Soft said the commercial partnership is part of its focus on engaging with Asian markets and supporting SiGMA’s networking aims for the global iGaming community.
A PG Soft spokesperson said: “SiGMA Asia is a must-attend event on the iGaming calendar, and Manila is one of the most exciting markets in the region. We’re very pleased to be supporting this summit and look forward to presenting our brand to the influential audience that SiGMA Asia continues to attract.”
The post PG Soft signs on as sponsor for SiGMA Asia 2026 in Manila appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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