International on-line gaming company TonyBet launches operations in Latvia after EUR 1.5 million investment

The international on-line gaming company TonyBet has entered the Latvian market, having invested 1.5 million euros to start operations and created a new, modern internet platform tonybet.lv. TonyBet will differentiate itself precisely because of its focus on football, offering to bet on and support your favorite football teams both locally and around the world. Furthermore, TonyBet will differ with innovative technology solutions – the technological solutions for all countries of operation of TonyBet are developed by the international company SoftLabs, some of whose specialists also work in Riga.

In Latvia, TonyBet offers a full range of interactive entertainment products – sports totalizator (betting), on-line casino, live casino and online sports betting. TonyBet will pay special attention to football and various entertainment events, for example, TonyBet will offer special bets for the 2022 FIFA World Cup.

“Although there is considerable competition in this sector in Latvia, I am sure that there is still room in the market for a strong, international player with a different platform and a great range of football-focused products. We have already started negotiations with the leading football organizations in Latvia about launching cooperation. We will take special care to provide players with not only an exciting and innovative gaming experience, but also that the services provided are offered in a responsible manner and environment. TonyBet has promoted the principles of responsible gaming in other countries where it operates, and in Latvia we will stand up for the protection of customers’ rights and the reduction of potential risks involving on-line gaming. Since the beginning of our operation in Latvia, we have become a member of the Latvian Interactive Gambling Association, or LIAB, and have introduced all the necessary tools for responsible gaming,” says Valters Rozmanis, Chief Executive Officer of TonyBet in Latvia.

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TonyBet’s aim is to become the world’s leading provider of high-quality sports betting and iGaming entertainment, and TonyBet has already received online gaming licenses in several countries – Great Britain, Canada, Spain, Estonia, Latvia, Malta. Currently, more than 70 employees work in the offices of TonyBet in Riga, Tallinn, Ceuta, Madrid, Malta and Gibraltar, and it is planned to increase the team by several times in the next 2-3 years.

“Currently, the development focus of TonyBet is on the Baltic States, Spain and Great Britain, and we are really pleased to start our operations in Latvia. For players in Latvia, we are committed to providing safe, secure, innovative and exciting online gaming. We will adopt our 11-year international experience and best practices regarding the protection of players from possible risks created by the industry, and we will also implement them in Latvia, for example, through Neccton, which is an innovative, digital solution created in Austria to promote customer protection,” says Victors Troicins, Chief Executive Officer of TonyBet Group.