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ComeOn Group to launch its flagship brand in the Dutch iGaming market

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Leading iGaming operator ComeOn Group announced that it will be launching its flagship brand ‘ComeOn!’ in the Dutch market following the issuance of licence by the Dutch Gaming Authority for the operation of the brand in the Netherlands.

This further solidifies the group’s position at pursuing business ventures in regulated markets. This development follows the launch of the ComeOn brand in Ontario and the entry of another brand, Mobilebet, to the German online sports betting market earlier this year.

Efi Peleg, Chief Marketing Officer at ComeOn Group, said: ‘’There has been a lot of hard work and preparation leading up to this. We are all excited to see the launch of our flagship brand into this promising regulated market.’’

This new venture will be launched in the Netherlands in collaboration with Bragg Gaming Group. Bragg will provide its full turnkey Player Account Management (PAM) iGaming platform, from its Oryx Gaming division, as well as its proprietary and exclusive content to ComeOn.nl.

Chris Looney, Chief Commercial Officer at Bragg Gaming Group, said: “We are pleased to partner and collaborate in the launch of another strong brand in the Dutch market where we have already achieved such strong early success. This expansion is further testimony to the quality of our full turnkey product and services offering.”

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Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances

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Kazakhstan authorities have moved to tighten controls on illegal online gambling payments after uncovering schemes that use mobile phone balances to fund unlicensed casino activity.

The Financial Monitoring Agency (FMA) issued instructions to telecom providers to strengthen monitoring and introduce systems to detect and block suspicious transactions.

According to the FMA, mobile operators including Tele2, Altel, Beeline, Kcell and Activ were called to a working meeting where regulators demonstrated how illicit payment flows to online casinos are being processed.

To verify the issue, the FMA carried out test purchases across 10 illegal online casino websites using services from all major mobile operators. The tests confirmed that payments via mobile balances were possible.

The agency stated that the goal is to cut off financial access to illegal operators and reduce public exposure to unregulated platforms. Further enforcement actions are expected as monitoring continues.

Meanwhile, Kazakhstan is preparing to significantly tighten rules on the promotion of illegal gambling. A group of senators is advancing an initiative to introduce criminal penalties for influencers who advertise online casinos and organise “giveaways.”

In related developments, a Kazakhstani influencer has recently been arrested in Vietnam on suspicion of running an illegal gambling operation.

Furthermore, the country is also restricting citizens’ access to legal gambling options, indicating a broader anti-gambling stance towards locals while still pursuing gambling tourism.

Lawmakers introduced rules restricting access to casinos, slot machine halls and betting venues in several regions to foreign nationals only. The changes will take effect on 17 May.

In March, President Tokayev signed a law establishing four new gambling zones for foreigners in the country.

The post Kazakhstan Orders Telecom Providers to Block Illegal Online Casino Payments via Mobile Balances appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Allaster Gair

97 Percent of Bacta Members Support Increased Action on Illegal Gambling Operators

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In a clarion call for the Gambling Commission and Licensing Authorities, including local police forces, to be more vigilant in their approach to illegal gambling, 97% of respondents to the latest Bacta Pulse survey confirmed they would back stronger enforcement of the law.

As the statutory regulator the Gambling Commission leads on intelligence-led investigations and possess powers to initiate criminal investigations into illegal land-based activity. To combat what is recognised as constituting a growing problem, the Gambling Commission was allocated an additional £26 million in funding over three years starting in 2026 in order to strengthen enforcement against illegal operators.

Updating the current state of play Bacta President Joseph Cullis said: “In England and Wales, local authorities are responsible for licensing premises and, alongside police, are expected to take enforcement actions including raids and shutdowns against illegal gambling operating within their specific area, seizing equipment and prosecuting operators. It’s a multi-agency approach which also includes HMRC in order to tackle tax evasion.”

He added: “While the Gambling Commission has historically focused on the online sector, concerns regarding land-based illegal activity, including unlicensed gaming machines in pubs, members clubs and cafes remain. These illegal operators ‘steal’ discretionary spend from Bacta members and provide none of the player protection safeguards that are so important in the regulated market. Illegal gambling remains a key issue of concern for Bacta members and it is a topic that is permanently on our agenda in discussions with colleagues at UKGC.”

The rigid and outdated regulations governing the siting and mix of machines is having a profound impact on investment. According to the Pulse Survey 87% of respondents said that greater machine flexibility would encourage them to invest in their venues. With the remaining 13% saying the question was not applicable the figure jumps to 100% – the first Pulse question to attract a unanimous response.

In what has become something of a recurring theme the Bacta Pulse survey has again revealed what members believe to be a serious lack of knowledge concerning the industry.

Joining MPs and Councillors, both of which were identified in previous surveys, are Local Authority Licensing Officers with 93% of respondents saying this important group “do not know the industry well.”

Explaining how the findings will impact and inform Bacta’s engagement with policy makers, Director of Communications Allaster Gair said: “The results are invaluable in shaping the conversations that we have on a daily basis with external stakeholders and I am grateful for every Bacta member who has participated. Illegal gambling is of huge importance both to our members, to players and to HMRC. The 80/20 rule is outdated and is having adverse consequences for the industry supply chain. Getting closer to Licensing Officers is an area that we are addressing and will continue to address using the opportunity provided by events such as EAG Expo, the SR Exchange and via the offices of Bacta’s MSOs.”

The post 97 Percent of Bacta Members Support Increased Action on Illegal Gambling Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

Endorphina secures UAE Gaming-Related Vendor License (Tier II) from GCGRA

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Endorphina Limited has been granted a Gaming-Related Vendor License (Tier II) by the UAE’s General Commercial Gaming Regulatory Authority (GCGRA), positioning the supplier to operate in the country’s newly regulated commercial gaming market.

The company said it is among the early licensed entities in the UAE. It added that the license is granted subject to ongoing compliance with GCGRA regulations, conditions, and directives.

Džangar Jesenov, Head of Compliance at Endorphina, said:

“Over the past years, Endorphina has grown into a truly reputable, internationally recognized supplier, following a principle of gradual and sustainable development. Today, in terms of the number of jurisdictions where we are authorized to operate, we are proud to be ranked among the Тop providers worldwide. Receiving this license in the early stages of the UAE’s regulated gaming market is both an honor and a responsibility. We are excited to contribute to shaping a sustainable and innovative industry under the guidance of the GCGRA.”

Endorphina said the UAE approval supports its broader strategy of expanding across regulated markets.

The post Endorphina secures UAE Gaming-Related Vendor License (Tier II) from GCGRA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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