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GiG powered PlayStar brand goes live in New Jersey

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Online casino PlayStar, powered by Gaming Innovation Group’s first class iGaming platform, is now live in the US State of New Jersey.

Having partnered with Ocean Casino Resort to secure access to the limited license market in the Garden State, much is expected from a launch that sees PlayStar leverage their unique product offering, centred around the established and flexible technology of GiG’s award winning platform.

GiG’s platform, built on nimble and agile technology and reinforced by a wealth of knowledge via over four years operational experience in the US, is uniquely positioned to power expansion for those with digital aspirations in regulated markets worldwide.

New Jersey has enjoyed significant growth and development since regulating, with operators looking to capitalise on a market posting gaming revenue at 31% higher in August 2022 compared to the same time last year, according to a report by the New Jersey Division of Gaming Enforcement.

The agreement penned between GiG and PlayStar is based on a revenue share model and has a minimum duration of four years.

PlayStar is aiming to provide an online casino experience like no other to players in regulated US states, through personalisation, engagement and exemplary customer service every time they pass through the casino’s digital doors. A privately owned company founded by industry pioneer Joel Wikell (founder of Boss Media, Readly, Blinto and Hexigames) and Co-Founder and chief development officer Adam Noble (ex Yggdrasil and Play’n’go), PlayStar can also expect to benefit from a management team with significant experience in online gaming.

Richard Brown, Chief Executive Officer of GiG: “From the beginning of our agreement, we at GiG have been impressed with the extremely strong product vision at PlayStar, backed by what is a very experienced industry team. We’re delighted that our technology has played a central role in the New Jersey launch, and can be proud that, as PlayStar establishes themselves as a strong and innovative iGaming brand in the US, the success of our partnership will further demonstrate and drive our ambition to be the platform partner of choice for operators in regulated markets.”

Per Hellberg, CEO of PlayStar: “There has been a tremendous amount of work put into getting this far, and to now be live in New Jersey is a major milestone. Of course, to have a great product you need a great platform and we’re very pleased with how the GiG platform has helped to bring our product vision alive. It’s only early days, but we’re seeing great numbers and confident we can build on that as we ramp up in New Jersey.”

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CasinoCanada.com Launches Revamped Bonus Cards

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CasinoCanada.com has revamped its bonus display, introducing a new Bonus Card system that makes it easier to understand, compare, and claim offers.

The recently launched Bonus Cards offer an organized and efficient method for discovering bonuses.

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Neat, uniform cards

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Exclusive bonuses highlighted prominently

CasinoCanada.com now showcases its exclusive offers – bonuses that can only be accessed through the site. A new Exclusive toggle enables users to quickly display these deals without going to a different page or completing extra tasks. With one tap, special deals rise to the top of the list.

Expandable information for enhanced understanding

Every card now features an expandable area containing essential terms, advantages and disadvantages, and qualification criteria. This assists visitors in swiftly locating the specific promotion they seek, minimizing search duration and enhancing overall navigation.

The revamped system simplifies the reading, comparing, and claiming of bonuses. This update increases CasinoCanada.com’s value to its audience by minimizing friction and showcasing exclusive offers.

CasinoCanada.com will persist in broadening and improving the product, with forthcoming visual upgrades and extra features already being developed.

The post CasinoCanada.com Launches Revamped Bonus Cards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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CasinoCanada.com introduces redesigned Bonus Cards

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CasinoCanada.com has updated its bonus presentation, unveiling a redesigned Bonus Card system that simplifies understanding, comparison, and claiming of offers.

The newly released Bonus Cards bring a streamlined and structured approach to bonus discovery.

This update resolves persistent issues with cluttered and inconsistent bonus information. Previously, varied naming conventions, lengthy descriptions, and hidden exclusive offers made it difficult for users to identify relevant deals.

Clean, consistent cards

Each bonus now uses a clear unified format with concise names and key details presented upfront. The simple, scannable layout eliminates complexity and allows users to quickly understand each offer.

Exclusive bonuses front and center

CasinoCanada.com now highlights its proprietary offers – bonuses available exclusively through the platform. A new Exclusive toggle allows users to instantly surface these deals without navigating to a separate page or taking additional steps. With a single tap, exclusive offers move to the top of the list.

Expandable details for deeper insights

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The redesigned system makes bonuses easier to read, compare, and claim. By reducing friction and highlighting exclusive offers, this update enhances CasinoCanada.com’s value to its audience.

CasinoCanada.com will continue expanding and refining the product, with upcoming visual enhancements and additional functionality already in development.

The post CasinoCanada.com introduces redesigned Bonus Cards appeared first on Americas iGaming & Sports Betting News.

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Acquisitions/Merger

Great Canadian Entertainment and Semiahmoo First Nation Announce Purchase and Sale Agreement for Elements Casino Surrey

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Great Canadian Entertainment and the SE-MI-AH-MU Development Corporation, the economic development arm of Semiahmoo First Nation (SE-MI-AH-MU) announced that they have entered into a definitive agreement for the purchase by SE-MI-AH-MU from Great Canadian of Elements Casino Surrey.

Great Canadian’s Board of Directors unanimously approved the transaction, which remains subject to financial commitments, customary closing conditions as well as customary approvals by the regulatory authorities and the City of Surrey, which owns the underlying real property at Elements Casino Surrey. Under the terms of the definitive agreement, the Company will provide transition services to SE-MI-AH-MU for up to one year post-closing.

“Today’s announcement marks the eighth agreement we have executed with B.C.-based First Nations for the sale of our B.C. operations. We are thrilled that the Semiahmoo First Nation is eager to enter the province’s casino sector with the purchase of Elements Casino Surrey. Our next step will be to continue to work with the SE-MI-AH-MU team to timely close this transaction and then work with SE-MI-AH-MU and the Elements Casino Surrey team members for long term success,” said Matt Anfinson, Chief Executive Officer of Great Canadian.

“This acquisition represents an important step forward in strengthening economic opportunity for Semiahmoo First Nation and reaffirming our presence within our traditional territory as a strong and capable business entity. Through this new venture, we look forward to creating meaningful benefits for our people, supporting employment opportunities in the region, and contributing to the long-term well-being and prosperity of our community,” said Chief Harley Chappell of Semiahmoo First Nation.

McMillan is serving as legal counsel to Great Canadian and Munnings Law is serving as legal counsel to SE-MI-AH-MU.

The post Great Canadian Entertainment and Semiahmoo First Nation Announce Purchase and Sale Agreement for Elements Casino Surrey appeared first on Americas iGaming & Sports Betting News.

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