Pinnacle broadens global reach with Ontario license

Bettors in Ontario can expect the best value betting opportunities across all major sports, with Pinnacle specifically primed for North American content, including NFL and CFL, tennis, baseball, basketball and soccer, while its award-winning esports offering will also be available.

With licenses already held in Malta, Sweden and Italy, the AGCO approval represents the operator’s latest step in achieving global growth in new and emerging markets, and with an already well-established brand name, this latest entry to Ontario’s regulated gaming market is set to benefit customers, betting competition in the province, and Pinnacle’s long-term growth plans.

Paris Smith, CEO at Pinnacle, said: “Ontario’s sports fans and bettors deserve the best betting opportunities, and we’re excited to now service them with just that with the recent approval of our registration from the AGCO.

“There’s a robust, fair regulatory regime in place, along with a knowledgeable sports and betting audience, and we’re excited to be able to take our ‘Winners Welcome’ mantra to the market and take Ontarian betting to the next level.”

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Pinnacle.ca will be available to Ontario residents soon, while the operators’ B2B arm Pinnacle Solution has also been approved for its Gaming-Related Supplier registration, allowing it to service Ontario sportsbooks with its trading and risk management services.