eSports
Bayes Esports leveling up leading positions – Bringing in top industry experts into management

Bayes Esports, the world’s leading supplier for esports live data, is strengthening its management team by bringing in veteran expertise from various industries. The new management team around CEO Martin Dachselt and COO Amir Mirzaee consists of two lateral entrants from outside the esports industry as well as two longer-standing members of the Bayes Esports Team, who have just signed new long term contracts to stay with the company.
Christopher Bohlmann joined recently as the Director of Growth & Finance. He spent over 10 years in the investment industry, primarily within the Technology Investment Banking (TMT) team at J.P. Morgan in their London and Frankfurt offices. Christopher also worked as an Investment Director for a family office, having advised companies and startups, as well as high-net-worth individuals. He stated: “I remember when I started my career at J.P. Morgan, around the time when payment startups were just emerging as a new dynamic force. As an advisor I was contemplating what it would be like to actively shape a business within an emerging environment. For me, Bayes and Esports are the culmination of exactly that. The opportunity to be at the forefront of an exciting industry, and shape its evolution through the leader in esports data analytics.”
Joining Bayes Esports as the new Senior Director of People & Culture is André Schneider. He has 17 years of professional experience in the field of People & Culture, having previously worked for international companies such as IKEA and Red Bull; and having supported cross-functional teams at the Olympic Games in Sochi 2014 and Rio 2016.
Both are joining the management team, alongside its two longer-standing members of Bayes Esports: Dr. Susanne Ardisson as the Head of Strategic Communications, and Axel Fromberg as Senior Director of Sales. Susanne has worked as a Senior PR Consultant for international companies for 15 years, including companies such as Readly and Delivery Hero. She is in the ongoing process of obtaining a professorship for Communication Management at the Fresenius University of Hamburg. With her guiding voice in communication, as well as Axel’s 15 years overseeing sales businesses for BMW, Audi & Enel among others, Bayes Esports has brought in the brightest minds from across various industries to be the leading force behind the development of esports.
CEO Martin Dachselt said of the new arrivals, “With the recently announced expansion of Bayes Esports into the USA, as well as the upcoming launch of a new odds distribution platform, it’s excellent to see that the company has assembled the strongest possible
management team to support and complement its ambitions. Our shared knowledge and expertise has been bolstered with the additions of Susanne and Axel, and we are also able to get a fresh and unique perspective from Andre and Christopher.”
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Asia
JBO Thailand Launches Esports World Cup Promotion

JBO, a well-established online gaming and entertainment platform, has announced an exciting new promotion tailored for the highly anticipated Esports World Cup 2025. Esports enthusiasts in Thailand now have a compelling opportunity to win up to 30,000 Jcoin by placing wagers on the thrilling “World Cup Qualifiers” matches. This shows JBO Thailand’s commitment to giving great value and fun experiences to all its players.
This exclusive event is ongoing and will conclude on August 24, 2025, at 23:59 (GMT+8). This period strategically aligns with the intensified global esports calendar, leading up to the Esports World Cup and its critical qualifying rounds. JBO Thailand is actively creating an immersive environment that allows fans to engage more deeply with preferred teams and competitive events. Participation in the promotion is straightforward. Players are simply required to place bets on eligible “Esports World Cup Qualifiers” matches through JBO’s designated esports betting providers, IM Esports and TF Esports. The promotion is conveniently accessible via the “Reward Corner” section on the JBO platform, ensuring a seamless and intuitive user experience for all participants.
At the core of this attractive offer is JBO’s innovative Jcoin reward system. Players who log in to JBO and achieve a weekly turnover exceeding 3000 in the Esports category will automatically qualify for Jcoin rewards. The reward system gives bigger prizes as you play more, with up to 30,000 Jcoin available each week.
JBO also ensures a smooth and secure experience through the easy-to-use JBO app available for both Android and iOS devices. With fast withdrawals and smooth gameplay, the platform is ideal for esports fans to enjoy and earn real rewards. JBO is trusted across Asia and has Dimitar Berbatov as its brand ambassador, showing it as a top sportsbook and esports operator.
The post JBO Thailand Launches Esports World Cup Promotion appeared first on European Gaming Industry News.
Compliance Updates
Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.
LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.
Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”
The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.
eSports
eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.
“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.
The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.
Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”
The product launch will take place via Kickstarter on the 5th of August!
Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.
The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.
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