eSports
Bayes Esports leveling up leading positions – Bringing in top industry experts into management
Bayes Esports, the world’s leading supplier for esports live data, is strengthening its management team by bringing in veteran expertise from various industries. The new management team around CEO Martin Dachselt and COO Amir Mirzaee consists of two lateral entrants from outside the esports industry as well as two longer-standing members of the Bayes Esports Team, who have just signed new long term contracts to stay with the company.
Christopher Bohlmann joined recently as the Director of Growth & Finance. He spent over 10 years in the investment industry, primarily within the Technology Investment Banking (TMT) team at J.P. Morgan in their London and Frankfurt offices. Christopher also worked as an Investment Director for a family office, having advised companies and startups, as well as high-net-worth individuals. He stated: “I remember when I started my career at J.P. Morgan, around the time when payment startups were just emerging as a new dynamic force. As an advisor I was contemplating what it would be like to actively shape a business within an emerging environment. For me, Bayes and Esports are the culmination of exactly that. The opportunity to be at the forefront of an exciting industry, and shape its evolution through the leader in esports data analytics.”
Joining Bayes Esports as the new Senior Director of People & Culture is André Schneider. He has 17 years of professional experience in the field of People & Culture, having previously worked for international companies such as IKEA and Red Bull; and having supported cross-functional teams at the Olympic Games in Sochi 2014 and Rio 2016.
Both are joining the management team, alongside its two longer-standing members of Bayes Esports: Dr. Susanne Ardisson as the Head of Strategic Communications, and Axel Fromberg as Senior Director of Sales. Susanne has worked as a Senior PR Consultant for international companies for 15 years, including companies such as Readly and Delivery Hero. She is in the ongoing process of obtaining a professorship for Communication Management at the Fresenius University of Hamburg. With her guiding voice in communication, as well as Axel’s 15 years overseeing sales businesses for BMW, Audi & Enel among others, Bayes Esports has brought in the brightest minds from across various industries to be the leading force behind the development of esports.
CEO Martin Dachselt said of the new arrivals, “With the recently announced expansion of Bayes Esports into the USA, as well as the upcoming launch of a new odds distribution platform, it’s excellent to see that the company has assembled the strongest possible
management team to support and complement its ambitions. Our shared knowledge and expertise has been bolstered with the additions of Susanne and Axel, and we are also able to get a fresh and unique perspective from Andre and Christopher.”
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Brazil
Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília
Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”
During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.
He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.
Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.
“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.
The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.
eSports
Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026
Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.
After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.
AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT
For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.
The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.
Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.
“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.
PERFORMANCE AND RESPONSIBILITY
The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.
Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.
“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.
The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Belgium
Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp
Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.
Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.
A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.
Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.
The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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