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BETER is exhibiting at SBC Summit Barcelona 2022

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From September 20 to 22, leading provider of next-gen betting content and data BETER will be participating in SBC Summit Barcelona – a top-notch event which will see gaming industry leaders from all over the globe come together as we pass the midway point of 2022.

The company will be making the most of the many opportunities for intensive networking offered by the SBC Summit and is looking to play an active role in the event, taking part in a range of key activities.

In particular, BETER will be exhibiting its comprehensive betting and gaming product portfolio, as well as its brand new iFrame solution. The company’s key decision makers will also be on site at stand L21 ready for face-to-face meetings with existing and prospective partners.

BETER’s CEO, Gal Erlich, will be appearing as a panelist in a conference session on investing in the future of esports betting, where he will share his own insights and present BETER’s strategic approach to predicting future demand and offering the next generation of players what they really want.

The event will culminate with the SBC Awards ceremony, for which BETER has been shortlisted in three categories: Esports Supplier of the Year, Live Streaming Product/Supplier, and Industry Innovation of the Year.

Gal Ehrlich, CEO of BETER said: “We are thrilled to be taking such an active role in SBC Summit Barcelona, as this event presents some incredible opportunities for networking with other experts in the same field, and represents a wonderful platform for building strong and fruitful business relationships.

We have established a firm foothold in Europe, and attending SBC Summit Barcelona is a major chance for us to showcase our popular products and solutions covering the needs of operators in multiple iGaming verticals, and to introduce the audience to our innovations in the esports and live casino spheres.”

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Ady Totah

LuckyStreak Announces Strategic Partnership with Aviator Studio

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LuckyStreak has announced a major addition to its iGaming content aggregation offering, with a new strategic partnership with crash game provider Aviator Studio.

And for a limited time, LuckyStreak has a special promotional offer for operators that add Aviator Studio’s game to their lobbies for the first time.

Aviator appeals to casual fun-seekers and high-risk thrill-seekers alike. With a new round every 40 seconds, auto-bet and auto-cashout features, it’s very simple and highly exciting to play.

The game creator and license-owner, Aviator Studio, is a provider focused on delivering engaging, innovative gaming experiences. Their journey began with Aviator, the crash game, developed and operated under a fully licensed trademark to ensure players enjoy a genuine and protected experience. Built around a vibrant, community-driven model, Aviator sets the standard for high-adrenaline gameplay.

Customers of LuckyConnect, the name for LuckyStreak’s content aggregation API solution, can now access the Aviator crash game and add it to their casino website without any additional tech work. And as new games are regularly added, all content is auto-synced with customer games management systems.

The partnership underpins LuckyConnect’s reputation as an established, professional and powerful iGaming content aggregator for online casino operators and platforms in regulated, pre-regulated and emerging markets. It has a portfolio of over 6000 games from leading providers, serving all iGaming genres, a proven and secure API integration, and an extensive network of casino operator customers hungry for world class entertaining content. Making it a highly compelling choice of content aggregation partner.

Ady Totah, CEO and Co-founder of LuckyStreak, said: “We’re thrilled to offer the exclusive Aviator crash title on our LuckyConnect content aggregation solution. It will significantly enhance the commercial opportunities for our casino operator partners. Our new partnership with Aviator Studio underscores our commitment to delivering engaging and high-performing content, and we’re genuinely excited about the growth and player appeal this collaboration will unlock for all our customers.”

Giorgi Pruidze, CEO of Aviator Studio, said: “Our network of partners is expanding rapidly, with new collaborations added every week. Integration with LuckyStreak, one of our key strategic partners, marks a significant step forward, extending our reach across key markets. And we’re just getting started. With a bold vision for the future, we’re actively developing new game titles designed to push the limits of gaming and deliver next-generation experiences to players around the world.”

The post LuckyStreak Announces Strategic Partnership with Aviator Studio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

EvenBet Gaming obtains Danish B2B supplier licence

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EvenBet Gaming, a leading developer of online poker and casino software, has secured a five-year B2B supplier licence from the Danish Gambling Authority (Spillemyndigheden), further strengthening its position across Europe’s most established jurisdictions.

The strategic move into the Danish market aligns with EvenBet’s mission to provide its global client base with seamless access to high-potential regulated jurisdictions. By securing this licence, the company enhances its ability to support both new and existing operators in diversifying their market reach through scalable, fully compliant gaming solutions.

The licence covers a comprehensive portfolio of products, including EvenBet’s industry-leading poker software, turnkey online casino platform, and extensive content catalogue comprising roulette, baccarat, blackjack, punto banco, bingo and slots.

The approval follows a rigorous assessment process covering RNG certification, platform security, and business procedures, reinforcing EvenBet’s ongoing commitment to compliance, integrity and player protection.

With the Danish iGaming market generating approximately DKK 11 billion (€1.47 billion) in gross gaming revenue during 2024, the licence represents a significant commercial opportunity for operators seeking long-term growth within a stable and highly profitable market.

By partnering with EvenBet, operators benefit from a streamlined route to regulated markets and gain access to the company’s world-class poker infrastructure and comprehensive casino suite. This enables them to diversify their offerings and engage high-value player segments within a secure and fully compliant framework.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Securing our Danish B2B licence is another important milestone in EvenBet’s long-term strategy. Denmark has established itself as one of the most mature and well-regulated gaming markets in Europe, making it an extremely attractive jurisdiction for both suppliers and operators.

“This approval not only reflects the strength and reliability of our technology, but also allows us to support our existing and future partners with fully compliant access to a highly valuable market.”

The post EvenBet Gaming obtains Danish B2B supplier licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alex Pratt

Edge Marketing Institute launches G.A.M.E marketing leadership programme for B2B gaming

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Online, on-demand course targets CMOs and senior marketers, with WorldGaming signed as exclusive media partner.

Edge Marketing Institute has launched in the gaming sector with its flagship programme, G.A.M.E (Gaming Advancement in Marketing Excellence), positioned by the company as a dedicated marketing leadership course for B2B gaming.

The company said the programme is designed to help senior marketers develop commercial leadership skills as businesses push marketing teams to contribute more directly to revenue and growth.

Founded by Paul Rees and Gerhard Sagat, Edge Marketing Institute said G.A.M.E consists of 10 senior-level modules covering strategic marketing leadership, positioning, product marketing, sales alignment, go-to-market execution, marketing measurement, brand strategy, and organisational influence.

Paul Rees, Co-Founder of Edge Marketing Institute, said: “Gaming has talented marketers throughout the industry, but too many have been forced to learn senior leadership on the job without structured development or exposure to broader marketing best practice.

“This isn’t a talent problem; it’s a structural one.

“We created Edge Marketing Institute and G.A.M.E to help marketing leaders operate with greater commercial clarity, confidence and influence, so marketing becomes a genuine driver of growth rather than simply a delivery function.”

The programme has launched with the support of WorldGaming as its exclusive media partner. Alex Pratt, Managing Director at WorldGaming, said: “As gaming continues to evolve, the role of marketing is becoming increasingly commercial and strategically important.

“Helping marketing leaders better align marketing with business growth, commercial objectives and long-term industry development is positive for the wider gaming ecosystem, which is why we’re pleased to support the launch of Edge Marketing Institute and G.A.M.E.”

The post Edge Marketing Institute launches G.A.M.E marketing leadership programme for B2B gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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