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MGA Games launches its online version of the unrivalled roulette game Magic Red developed by SMI2000

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3 years ago

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MGA Games, specialists in developing and distributing premium content for online casinos, continues to back the conversion and marketing of top-of-the-line gaming products for the digital market. On this occasion, and as announced on MGA Games Day, the company is bringing the successful Magic Red Roulette to the online universe, the renowned land-based roulette game currently being played in over 6,000 installations in gambling halls and casinos around the world.

This achievement has been possible thanks to the agreement with SMI2000, the manufacturing company from Barcelona that launched the land-based roulette game in mid-2013, and who is responsible for developing this new version.

The collaboration between both companies has been remarkable, and further success is to come. Javier Lanfranchi, Sales Director of MGA Games, comments: “We are sure that Magic Red will be an ideal complement for online casino operators. It is a great new gaming experience that, due to the success of its predecessor land-based version played in gambling halls around the world, we can safely say that this roulette game will excite online casino users.”

“To ensure that Magic Red meets customer requirements and expectations, the machine has been tried and tested by various operators and players. This has helped the development team to deliver a product with the MGA Games seal of quality” says Lanfranchi.

According to Josep Barbal, CEO of SMI2000: “It is a magnificent opportunity to enter into the world of online casinos hand-in-hand with MGA Games and extend the framework of collaborations that we have already had with the MGA Group for many years. We are sure that in the same way that MGA Industrial made Magic, Luxury, and Compact roulette games the benchmark for the land-based gaming market, we will now endeavour to do the same for online casinos.”

“Whatsmore, we are already working on new projects to accompany this product very soon. We will be making it possible for users to interact even more with the games, customising them to their liking, and acquiring exclusive products that will distinguish our games like never before seen in online casinos,” says Barbal.

The digital version of Magic Red Roulette is true to the physical game-based panel design found on machines in gaming venues. The button panel design mimics perfectly that of the roulette wheel, offering a casino quality standard, a well-thought-out user interface, and superior screen design, with the player’s comfort always in mind.

The game also stands out for its ease of use and virtual and intuitive information. The user can quickly access statistical data of the games, see their winnings and even customise the background of the roulette table. Its optimised agility and responsive design also allow quick 20-30 second games on a mobile, anytime, anywhere.

The long-awaited Magic Red Roulette game is now available for online casino operators throughout Spain on the MGA Games platform.

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Affina Partners

Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure!

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46 minutes ago

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February 11, 2026

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Affina Partners has officially launched Alawin, a new iGaming brand that brings the spirit of medieval legends and timeless storytelling into a fully integrated, multi-vertical gaming platform.

Created with both players and affiliate partners in mind, Alawin combines immersive design, diverse content, and powerful loyalty mechanics to deliver an engaging experience built for long-term growth.

A Gaming Journey Inspired by Classic Tales

Alawin transports players into a world of mystery and adventure, where every session feels like the start of a legendary quest. From spinning slots to exploring live casino tables, chasing jackpots, or placing bets across dynamic sports markets, the experience unfolds like a story filled with hidden rewards and unexpected discoveries.

Drawing inspiration from classic folklore, the platform captures the sense of uncovering fortune beyond palace doors — only here, the adventure begins the moment players land on the website.

The Affina Partners Team commented:

“In classic tales, fortunes were found beyond palace doors. With Alawin, they begin the moment players enter the website. Every session is designed to feel like opening the first page of a story—where curiosity leads the way, rewards reveal themselves naturally, and each step forward carries the promise of something more, all within a model built for long-term partner growth.”

A Unified Multi-Vertical Platform

Alawin integrates multiple gaming verticals within one seamless ecosystem, offering:

  • Casino & Live Casino

  • Progressive and Network Jackpots

  • Sports & Live Betting

  • Virtual Sports

  • Top Games by Country, highlighting regionally popular titles

This unified structure ensures a streamlined user experience while catering to diverse player preferences across key markets.

Reward-Driven Mechanics Designed for Retention

To boost engagement and retention, Alawin incorporates interactive gamification tools, including:

  • Challenges – Players complete tasks to earn coins

  • The Shop – Coins can be exchanged for Free Spins, Bonus Money, Free Bets, or Bonus Games

  • Casino & Sports Tournaments – Featuring substantial prize pools to drive competitive play

These mechanics are designed not only to increase player lifetime value but also to deliver measurable performance results for affiliate partners.

Built for Scalable Partner Growth

With a distinctive brand identity, story-driven positioning, and strong reward infrastructure, Alawin is built to support scalable acquisition and sustained engagement across multiple markets.

Affina Partners is now inviting affiliates to promote Alawin and introduce players to a gaming experience where adventure begins from the very first click.

About Affina Partners

Affina Partners is a global affiliate program focused on strategy, market insight, and long-term collaboration. By combining international expertise with deep local market understanding, the company helps affiliates grow smarter and achieve stronger performance within the iGaming sector.

Its expanding portfolio includes Alawin, Millioner, FunBet, and WildRobin — brands recognized for refined design, engaging user experiences, and consistent results.

With flexible commission models, transparent analytics, and dedicated support, Affina Partners transforms partnerships into measurable success.

Affina Partners — where every partnership begins with ambition and ends in success.

The post Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure! appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Hollywoodbets

SIS strengthens live Numbers partnership with Hollywoodbets through launch of two new 49’s draws

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46 minutes ago

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February 11, 2026

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SIS (Sports Information Services), a leading provider of 24/7 live betting content, has expanded its long-standing partnership with Hollywoodbets through the launch of two new 49’s live draws.

The agreement enhances Hollywoodbets’ popular live Numbers product, giving players across Africa more daily opportunities to engage with the fixed-odds format.

New Brunchtime and Drivetime Draws

The newly introduced Brunchtime and Drivetime 49’s draws will run daily at:

  • 11:49am (BST) / 12:49pm (SAST)

  • 4:49pm (BST) / 5:49pm (SAST)

All draws are broadcast from SIS’s UK studios, delivered as a fully managed, end-to-end solution with a strong focus on integrity and reliability.

The new additions further strengthen Hollywoodbets’ live Numbers schedule, creating more touchpoints throughout the day to keep players engaged.

Building on Fast 15’s and 39’s Success

The expanded 49’s portfolio complements SIS’s existing Fast 15’s and 39’s draws, which launched with Hollywoodbets last year and have already delivered strong engagement and improved margins.

  • Fast 15’s offers a high-frequency, high-churn format with competitive odds and an engaging, easy-to-follow structure.

  • 39’s provides live draws every three minutes, acting as an effective filler product during quieter betting periods while increasing betting opportunities and win potential.

Together, the products form a comprehensive live Numbers ecosystem designed to maximise engagement and revenue throughout the day.

Strengthening SIS’ Position in Africa

Joe Andrews, Head of Sales across Africa at SIS, said the launch represents another milestone in the partnership.

“Our latest collaboration with Hollywoodbets will play a crucial role in elevating the profile of the Brunchtime and Drivetime draws across Africa, further strengthening our leading live Numbers position across the continent.

Alongside the continued success of Fast 15’s and 39’s, we are confident the enhanced 49’s product will resonate strongly with players as a dynamic alternative.”

Wayde Dorkin, Head of Product at Hollywoodbets, highlighted the importance of innovation in maintaining player engagement.

“We are always looking to evolve our product offering and deliver compelling, entertaining betting experiences. The addition of two new 49’s draws, alongside our existing Fast 15’s and 39’s content, significantly enhances our Numbers portfolio.

The SIS live Numbers offering has consistently engaged our players across Africa, and we’re confident this expanded product suite will drive continued growth.”

With additional daily draws and a proven live format, SIS and Hollywoodbets are reinforcing their commitment to delivering engaging, high-integrity betting content to players across Africa.

The post SIS strengthens live Numbers partnership with Hollywoodbets through launch of two new 49’s draws appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Affina Partners

Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure!

Published

46 minutes ago

on

February 11, 2026

By

affina-partners-presents-alawin:-a-new-igaming-brand-born-from-magic-and-adventure!

Affina Partners is thrilled to announce Alawin, a new iGaming brand inspired by the atmosphere and storytelling of medieval legends and tales. Designed with both players and partners in mind, Alawin combines immersive aesthetics with a broad product offering and robust loyalty mechanics.

Alawin invites players into a world where mystery, adventure, and generous rewards come together. Navigating slot games, live casino tables, jackpots, and diverse betting markets feels like a journey aboard a magical flying carpet, with hidden treasures revealed at every step of the gaming experience.

“In classic tales, fortunes were found beyond palace doors. With Alawin, they begin the moment players enter the website,” the Affina Partners Team commented. “Every player session is meant to feel like opening the first page of a story—where curiosity leads the way, rewards reveal themselves naturally, and each step forward carries the promise of something more, all within a model designed for long-term partner growth.”

Alawin brings together multiple verticals within one unified platform, including casino & live casino, jackpots, sports & live betting, virtual sports, as well as top games by country, highlighting the most popular titles based on a player’s specific region.

To enhance engagement and retention, the brand also features:

  • Challenges, allowing players to complete tasks and earn coins
  • The Shop, where coins can be exchanged for Free Spins, Bonus Money, Free Bets, or Bonus Games
  • Casino and Sports Tournaments with massive prize pools

Powered by a strong narrative concept and a seamless user experience, Alawin is designed to deliver measurable results within partner portfolios. Its distinctive identity and reward-driven mechanics support scalable growth, sustained engagement, and long-term player value across key markets.

Affina Partners invites partners to start promoting Alawin and introduce players to a gaming world where majestic adventures start from the very first click!

About Affina Partners

Affina Partners is a global affiliate program built on strategy, insight, and connection. By combining international expertise with a deep understanding of local markets, it helps affiliates grow smarter and perform stronger across the iGaming industry. Its portfolio includes Alawin, Millioner, FunBet, and WildRobin — brands that stand out for their refined design, engaging experience, and consistent results.

With flexible commission models, transparent analytics, and dedicated support, Affina Partners turns collaboration into progress and performance into success. Affina Partners — where every partnership begins with ambition and ends in success.

The post Affina Partners Presents Alawin: A New iGaming Brand Born from Magic and Adventure! appeared first on Americas iGaming & Sports Betting News.

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