OpenBet, a world leader in sports betting entertainment, has secured a partnership with StatsBomb to enhance SportCast’s premium football pricing content ahead of the World Cup 2022 that kicks off in November.

StatsBomb’s data will be integrated into OpenBet’s content portfolio via its SportCast product suite that includes the industry’s most advanced premium pricing products.

SportCast will leverage StatsBomb’s rich data to boost its player props offering with markets for shots, shots on target, assists, passes, tackles and many more. All of these will be available on a per player, per team and per match basis. These innovative betting markets will launch across SportCast’s premium BetBuilder, pre-built BetBuilder and singles product sets, enhancing the betting experience for millions of sports fans worldwide.

StatsBomb is at the cutting-edge of data collection and every match benefits from five highly trained analysts alongside state of the art artificial intelligence to record unique and detailed information in real-time. A leading provider of football analytics, StatsBomb’s deep data is provided to professional clubs around the world, working with 100+ elite teams in over 25 different countries.

The markets will be available across a broad range of football competitions, including this year’s highly anticipated World Cup tournament, meaning sportsbook operators across the globe will be able to enhance their player experience with the additional content to drive engagement and deliver improved margins.

Commenting on the partnership, Nikos Konstakis, Chief Product Officer at OpenBet, said: “We are delighted to form this valuable partnership with StatsBomb. We’ve had the modelling capability to offer these deeper betting markets for some time and now we‘ve forged an exciting data partnership to deliver an unparalleled product in time for the biggest football event in the world.”

Ryan Coombs, Co-Founder of SportCast and VP Content at OpenBet, added: “SportCast is renowned for leading the way with its football product offering and our customers will now be able to offer these sought-after markets in time for the World Cup. This is just the first in a series of upcoming enhancements to Openbet’s premium content products. It’s another step forward in our mission to ensure our customers remain at the forefront of the most engaging and responsible betting experiences across all channels.”

Simon Banoub, Chief Marketing Officer at StatsBomb, added: “We are delighted to announce our partnership with OpenBet, one of the true innovators in the sports betting industry. This agreement will further establish StatsBomb as the data provider of choice in this market. Professional teams all over the world have long benefitted from the extra levels of detail and accuracy that StatsBomb data provides, and we’re looking forward to providing those benefits via SportCast to operators globally.”