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IGT Leads Future of Lottery Retail in Portugal via 7,200 Retailer Vue Terminal Contract

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International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has signed an agreement with Santa Casa da Misericórdia de Lisboa (“SCML”) to debut IGT’s innovative Retailer Vue™ lottery terminal in Portugal, following a competitive procurement. The delivery of up to 7,200 camera-based terminals is expected to be completed in 2023.

IGT’s Retailer Vue lottery terminal has a built-in 13.3 megapixel camera that can read playslips, winning tickets, identification cards and mobile devices, freeing up retail counter space by eliminating the need for additional hardware and cables. Modernizing the retail lottery space, the Retailer Vue reduces the barrier between a player and clerk with an open design allowing for player and retailer interaction and enabling transparent, contactless transactions.

“In today’s ever-evolving lottery landscape, it is important that IGT provides SCML with high-performing solutions to meet present and future market needs,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “IGT’s Retailer Vue combines convenience and transparency with key features designed to increase productivity and modernize the lottery retail experience for SCML. We look forward to our continued partnership with SCML and the world debut of our new terminal which will benefit the Lottery, its retailers and players while driving maximum sales growth and contributions toward good causes.”

IGT’s Retailer Vue terminal is compatible with in-store advertising displays allowing the Lottery to promote its products and jackpots at the point of sale. Additionally, retailers will benefit from the Retailer Vue’s intuitive touchscreen interface and its ability to complete fast and efficient sales transactions. The Retailer Vue also enables players to interact directly with the terminal and with its ability to read printed and digital barcodes, which enhances player confidence and transparency with each sale.

As the global lottery market leader, IGT has more than 475,000 point-of-sale terminals in customer jurisdictions worldwide.

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What Does a Win Feel Like? WinSpirit Is Trying to Find Out

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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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casino summer campaign

What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

what-does-a-win-feel-like?-winspirit-is-trying-to-find-out

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.

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Latest News

What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

Continue Reading

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