IEM Cologne Major 2026 concluded on June 21, with Team FALCONS claiming the championship after intense competition. As the Official Gaming Chair Partner of ESL Pro Tour 2026–27, AutoFull provided full-event seating support, equipping pro players with its latest flagship, the world’s first massage gaming chairs with cooling and heating seats: the M6 Ultra+ 2.0 Shiatsu Massage Gaming Chair and the M6 Ultra 2.0 Ergonomic Gaming Chair.

AutoFull officially signed gaming chair partner with ESL Pro Tour in April 2026, covering major events across the 2026–2027 season including Intel Extreme Masters, ESL Pro League and ESL Challenger League. Prior to Cologne, AutoFull also supported IEM Rio and IEM Atlanta, establishing a strong presence across the global competitive circuit.

“We are truly honored to support the ESL Pro Tour 2026–2027 season as the Official Gaming Chair Partner. Elite esports athletes require sustained focus and endurance during marathon matches. Through our professional seating technology, we aim to help these world-class competitors perform at their absolute best,” said Anna Ding, the Founder of AutoFull.

“We’re also incredibly proud to celebrate our brand ambassador, NiKo, on his recent Major championship victory. Watching him achieve this milestone is a testament to the dedication, resilience, and pursuit of excellence that define top-tier esports competition.”

Two AutoFull ergonomic gaming chair models, the M6 Ultra+ 2.0 Shiatsu and the M6 Ultra 2.0, integrate professional ergonomic design with tailored features for high-performance users.

The AutoFull M6 Ultra+ 2.0 combines a professional-grade 3D Shiatsu back and leg massage system, a climate-controlled cushion with dual-fan ventilation and graphene heating, adaptive dynamic lumbar tracking, 720° mechanical armrests and a 160° recline with an extendable footrest.

The AutoFull M6 Ultra 2.0 features an integrated ventilation, heating and massage system as well, 6-way adaptive lumbar tracking that follows the natural curve of the spine, a 3D ErgoCloud Neck Pillow with ultra soft cloud-like neck support, 720° multi-directional armrests and a 90°–160° recline for total comfort.

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AMD Ryzen and Radeon hardware will be used across S8UL’s esports, streaming and creator workflows as the Indian org ramps up its EWC push.

S8UL has signed a strategic partnership with Advanced Micro Devices (AMD) ahead of its Esports World Cup (EWC) 2026 campaign, as the Indian esports and gaming content organization targets further international expansion.

Under the agreement, AMD will equip S8UL’s players and creators with AMD Ryzen AI 400 Series processor-based PCs, AMD Ryzen 9000 Series processors, and AMD Radeon RX 9000 Series graphics cards for gaming, streaming, content creation and general productivity.

The deal lands as S8UL prepares for EWC 2026 after being selected for the Esports World Cup Foundation’s Club Partner Program for a second consecutive year. The organization said it has already secured qualification spots in Apex Legends, Chess, Fortnite, Honor of Kings, and Trackmania, while continuing to pursue additional slots in other titles. The partnership also follows S8UL onboarding Campa Energy as the Title Sponsor for its EWC 2026 campaign.

“S8UL has always focused on both competitive success and content creation. As we prepare for the Esports World Cup, AMD’s technology will support our players and creators across competition, streaming and content production. We’re excited to work together as we continue to grow our presence globally,” said Animesh ‘Thug’ Agarwal, Co-Founder and CEO, S8UL.

“India’s gaming ecosystem is expanding beyond competition, with creators playing an increasingly important role in how communities connect and grow,” said Vinay Sinha, Managing Director, Sales, AMD India. “Organizations like S8UL are helping shape that evolution, and we’re excited to support their players and creators with AMD technology as they continue to engage gaming and creators’ communities in India and around the world.”

EWC 2026 is scheduled for July 6 to August 23, with the Esports World Cup organisers stating it will feature more than 2,000 players and 200 clubs from over 100 countries competing for a $75 million prize pool.

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The Esports Awards and the Esports Foundation (EF) on June 18, 2026, announced a three-year extension of their partnership through 2028 and introduced a new player-voted honor, the EWC Players’ Choice Award. The announcement was made in London, with voting tied to Esports World Cup (EWC) 2026 in Paris.

The EWC Players’ Choice Award will be decided exclusively by professional esports players. According to the announcement, competitors attending EWC 2026 will vote in person, while a secure digital voting platform hosted by the Esports Awards will allow participation from additional eligible players and clubs.

Eligibility requires players to have competed in at least one qualifying S, A or B-Tier tournament during the official competitive season. Players will not be able to vote for themselves or teammates, with the Esports Awards overseeing the process.

“The talent and innovation of our sector should be getting the exposure it deserves.,” said Michael Ashford, CEO of the Esports Awards. “The Esports Foundation has done an incredible job in generating mainstream attention, and industry exposure outside of the standard circuit. Our partnership has enabled us to expand our operations and footprint and it’s through our continued collaboration that I hope we can bring the Esports Awards to the global community, and provide the industry with better visibility all year round.”

The Esports Awards also confirmed its 2026 ceremony will take place in the United States, starting what it described as a rotating host city model featuring “previously unvisited destinations.” The event previously staged its 2024 awards ceremony and the 2025 Decade Awards in Riyadh, Saudi Arabia as part of the Esports World Cup program.

EWC 2026 is scheduled for Paris from July 06 through August 23, 2026, with more than 2,000 players and 200 Clubs from over 100 countries set to compete in 25 tournaments across 24 games. Voting for the EWC Players’ Choice Award will run from July 1 through August 18, 2026, with the winner to be revealed during the Esports Awards ceremony later this year. The Esports Awards said additional details about its 2026 event will be announced in the coming weeks.

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