Canada
Light & Wonder Chooses Optimove as Key CRM Marketing Solution for its Operator Portfolio
Optimove, the leading CRM Marketing platform announced a partnership with Light & Wonder, the global leader in cross-platform games and entertainment. The partnership demonstrates Light & Wonder’s strategic investment in providing suitable tools to its operators to enhance marketing opportunities by executing sophisticated CRM Marketing campaigns.
Light & Wonder delivers a leading portfolio of iconic games and franchises across online and mobile in real money, free-to-play social gaming markets, and land-based casinos. The biggest operators in the market use Light & Wonder’s solutions, and its systems make it easy for those operators to create personalized player experiences. The partnership with Optimove will enhance operators’ ability to react to individual players’ actions in realtime by tailoring messages and offers across multiple channels.
Light & Wonder’s portfolio of operators will gain several additional vital capabilities from this tool:
- Enriched customer profiles: Unifying all historical, predictive, and realtime player data from sources such as CRM, service clouds, and data warehouses within Optimove’s Customer Data Platform (CDP) to create a comprehensive single customer view.
- Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver customer communications across email, mobile, web, and additional channels.
- A continuous optimization loop: Leveraging Optimove’s productized experimentation tools, to measure the incremental uplift of each campaign, journey, and strategy to continuously optimize CRM Marketing performance.
“We always aim to provide our customers with the best tools to do the job,” said Toby Partridge, Director of Player accounts at Light & Wonder. “Strengthening our strategic partnership with Optimove is a perfect example of our commitment to making targeted value-enhancing collaborations designed to advance our operators’ multichannel marketing capabilities. Optimove offers a proven best-in-class CRM Marketing solution, and our operators can now easily harness that technology to focus on long-term retention by ensuring each player gets maximum value from every interaction, thus improving Customer Lifetime Value and the overall bottom line.”
“We’re excited to contract with Light & Wonder as the CRM Marketing solution for their operator portfolio,” said Dan de Souza, Director of Partnerships at Optimove. “To create a competitive edge in today’s market, operators must adopt a player-centric approach that can only be achieved with AI-led CRM Journeys. The road to that goal runs through orchestrating hyper-personalized communications with hundreds of segments, improving retention rates, Customer Lifetime Value, and the overall bottom line. We are excited at the opportunity to help Light & Wonder and its world-leading operator portfolio achieve those goals.”
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Canada
Playson expands North American reach with Mohegan Digital partnership
Playson, the skilled digital entertainment provider, has entered a partnership agreement with Mohegan Digital to enhance its presence in the Ontario market, where it functions as PlayFallsview.com online casino.
The deal will allow Playson’s collection to be accessible to local players, with the expected launch in early Q2 2026. The collaboration enhances the supplier’s presence in North America by partnering with one of the area’s most well-known and thriving tribal gaming operators, Mohegan.
Play Fallsview is the digital hub for the stunning Fallsview Casino Resort in Niagara Falls, Ontario, CA, managed by Mohegan.
Participants on Play Fallsview will gain entry to a range of Playson’s successful titles, such as Coin Strike: Hold and Win, Diamonds Power XXL: Hold and Win, and 4 Pots Riches: Hold and Win. All of Playson’s games offer engaging mechanics, distinctive visuals, and established player retention.
Launching through Light & Wonder’s platform guarantees a smooth deployment and dependable content delivery to the regulated market.
Conor Jenner, Senior Sales Manager at Playson, said: “Fallsview is an iconic entertainment destination and a fantastic partner for us as we continue to grow our presence in Ontario.
“Launching through our long-term partners Light & Wonder allows us to deliver our most engaging titles efficiently and at scale. We’re excited to bring our popular content to Fallsview’s players and build a strong relationship together.”
Rich Roberts, President of Mohegan Digital, said: “Playson’s portfolio provides popular and in-demand additions to offerings on Play Fallsview.
“Through this collaboration, we look forward to impressive production value with gameplay that is sure to resonate with players. Playson is a premier supplier with experience in regulated markets that aligns seamlessly with our approach to digital growth in Ontario.”
The post Playson expands North American reach with Mohegan Digital partnership appeared first on Americas iGaming & Sports Betting News.
Canada
CasinoCanada announces partnership with FortuneJack casino
CasinoCanada.com has established a partnership with FortuneJack crypto casino to support brand visibility and drive traffic to the platform across non-regulated Canadian markets.
CasinoCanada will create and publish informational content highlighting FortuneJack’s features and gaming portfolio. The content will be integrated into CasinoCanada’s review and comparison sections to expand coverage and improve user navigation.
CasinoCanada is an online casino guide focused on the Canadian market, operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, stated: “Our objective is to provide users with structured information about FortuneJack’s platform and support consistent traffic development. With crypto casinos rapidly growing in popularity and becoming an increasingly important segment of the iGaming industry, we see strong potential in this direction and aim to help users navigate it with clarity and confidence.”
Established in 2012, FortuneJack is an online cryptocurrency casino platform offering over 3,500 games, including more than 2,700 slot titles. The platform features providers such as Pragmatic Play, Yggdrasil, Betsoft Gaming, Red Tiger, GameArt, and PG Soft.
FortuneJack’s live casino section includes up to 135 games, along with betting options across 50 sports. FortuneJack is operated by PlayWave SRL, registered and licensed under Anjouan laws.
Sally Betanishvili, Brand Manager at FortuneJack commented: “At FortuneJack, Since 2014 our priority is staying at the forefront of the iGaming evolution by offering a premier crypto-gaming experience. Partnering with CasinoCanada allows us to bring our extensive portfolio of over 6000+ games to a wider Canadian audience that values transparency and variety. We are excited to work with a partner that shares our commitment to helping players navigate the exciting world of crypto casinos with confidence.”
The partnership will focus on ongoing content development, increased platform visibility, and user acquisition initiatives across CasinoCanada’s media channels.
The post CasinoCanada announces partnership with FortuneJack casino appeared first on Americas iGaming & Sports Betting News.
affiliate marketing
CasinoCanada partners with FortuneJack to expand crypto casino coverage
CasinoCanada.com has partnered with FortuneJack crypto casino to increase FortuneJack’s visibility and drive traffic via CasinoCanada’s content channels in non-regulated Canadian markets.
Under the deal, CasinoCanada will create and publish informational content focused on FortuneJack’s features and gaming portfolio. The material will be integrated into CasinoCanada’s review and comparison sections, which the company said is intended to expand coverage and improve user navigation.
CasinoCanada is an online casino guide focused on the Canadian market and operated by SEOBROTHERS. Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Our objective is to provide users with structured information about FortuneJack’s platform and support consistent traffic development. With crypto casinos rapidly growing in popularity and becoming an increasingly important segment of the iGaming industry, we see strong potential in this direction and aim to help users navigate it with clarity and confidence.”
FortuneJack, established in 2012, said it offers over 3,500 games, including more than 2,700 slots, from providers including Pragmatic Play, Yggdrasil, Betsoft Gaming, Red Tiger, GameArt, and PG Soft. The operator also lists up to 135 live casino games and betting across 50 sports. FortuneJack is operated by PlayWave SRL and is registered and licensed under Anjouan laws.
Sally Betanishvili, Brand Manager at FortuneJack, said: “At FortuneJack, Since 2014 our priority is staying at the forefront of the iGaming evolution by offering a premier crypto-gaming experience. Partnering with CasinoCanada allows us to bring our extensive portfolio of over 6000+ games to a wider Canadian audience that values transparency and variety. We are excited to work with a partner that shares our commitment to helping players navigate the exciting world of crypto casinos with confidence.” The companies said the partnership will focus on ongoing content development, increased platform visibility, and user acquisition initiatives across CasinoCanada’s media channels.
The post CasinoCanada partners with FortuneJack to expand crypto casino coverage appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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