Baltics
ParlayBay to expand in Lithuania with TOPsport agreement
ParlayBay, the provider of innovative sports betting titles, has agreed to deliver its thrilling games to operator TOPsport, increasing the provider’s reach and allowing more players to enjoy its product offering.
The deal sees ParlayBay’s entire game portfolio provided to TOPsport.lt, including the company’s exciting STREAK, BOSS, GEKKO, CUT and RUSH games – with the integration set to be completed towards the end of the year.
The agreement heralds further European expansion for ParlayBay’s new and exciting brand, giving Lithuanian sports bettors the chance to enjoy its state-of-the-art products.
Strategically positioned to transform sports betting markets, the supplier is continuing to ramp up delivery of its game-changing and player-centric experience to sports bettors.
Parlaybay’s games are fast and consist of short rounds, appealing to the rapid consumption preferred by younger demographics. They also feature elements seen in casino games, giving players a familiar and social experience and combining the best of many popular products through a UI/UX-focused design.
Patrick Nordwall, CEO at ParlayBay, said: “TOPsport is one of the most recognised operators in Lithuania, with fantastic vision for the future of iGaming. We are so proud to be able to announce our alliance with a partner that shares our passion for innovative products in our industry.
“This winter, Lithuanian TOPsport players will be able to experience our outstanding sports betting games and unique player experience.”
Dainius Gulbinas, CEO at TOPsport, said: “ParlayBay is an ambitious iGaming company that will help us to lift our online portfolio to another level, thanks to its pioneering products.
“We’re on the same page as ParlayBay and feel that innovation in sports betting has yet to reach its full potential so we’re excited to work together to reach this goal.”
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