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ParlayBay to expand in Lithuania with TOPsport agreement

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ParlayBay, the provider of innovative sports betting titles, has agreed to deliver its thrilling games to operator TOPsport, increasing the provider’s reach and allowing more players to enjoy its product offering.

The deal sees ParlayBay’s entire game portfolio provided to TOPsport.lt, including the company’s exciting STREAK, BOSS, GEKKO, CUT and RUSH games – with the integration set to be completed towards the end of the year.

The agreement heralds further European expansion for ParlayBay’s new and exciting brand, giving Lithuanian sports bettors the chance to enjoy its state-of-the-art products.

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Strategically positioned to transform sports betting markets, the supplier is continuing to ramp up delivery of its game-changing and player-centric experience to sports bettors.

Parlaybay’s games are fast and consist of short rounds, appealing to the rapid consumption preferred by younger demographics. They also feature elements seen in casino games, giving players a familiar and social experience and combining the best of many popular products through a UI/UX-focused design.

Patrick Nordwall, CEO at ParlayBay, said: “TOPsport is one of the most recognised operators in Lithuania, with fantastic vision for the future of iGaming.  We are so proud to be able to announce our alliance with a partner that shares our passion for innovative products in our industry.

“This winter, Lithuanian TOPsport players will be able to experience our outstanding sports betting games and unique player experience.”

Dainius Gulbinas, CEO at TOPsport, said: “ParlayBay is an ambitious iGaming company that will help us to lift our online portfolio to another level, thanks to its pioneering products.

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“We’re on the same page as ParlayBay and feel that innovation in sports betting has yet to reach its full potential so we’re excited to work together to reach this goal.”

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Number of Estonians Using Gambling Self-exclusion Services Rises by Nearly 36% in Five Years

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The number of Estonians opting for self-imposed gambling restrictions has grown in five years from just over 14,000 to approximately 19,000. This represents a rise of nearly 36%.

Jekaterina Nikitina, head of the excise department at the Tax and Customs Board (EMTA), said: “In the past five years, the number of people with restrictions has increased by about 5000, or more precisely, by 4984 people.”

Restrictions can only be self-imposed by a gambler and not put in place by a family member or anyone else regardless of any problems the individual may be battling with – nor can they be imposed on all types of gambling.

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Lottery scratch cards, for instance, cannot be subject to self-restriction, though use of most other games of chance including table games at online and offline casinos, the regular lottery, sports betting and skill games, including the various varieties of poker, can be voluntarily restricted, the EMTA said.

Once imposed and entered on the gambling restriction register, the decision cannot be reversed.

Nikitina noted that a person must choose a period of restriction of between six and 36 months, and must separately apply to be removed from the list once that time has elapsed. The restriction does not end automatically and cannot be terminated at will during the validity period.

Imposing the restrictions can be done via EMTA’s self-service portal. Gambling operators licensed in Estonia cannot permit people to play with them if subject to a ban, including a self-imposed one.

The post Number of Estonians Using Gambling Self-exclusion Services Rises by Nearly 36% in Five Years appeared first on European Gaming Industry News.

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BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025

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BETER is proud to announce that we have been shortlisted in nine categories at the Baltic and Scandinavian Gaming (BSG) Awards 2025, organized by HIPTHER. This recognition highlights our continued commitment to delivering top-tier esports, sports betting content and solutions across key European markets.

Our nominations reflect excellence in both Baltic and Nordic categories:

Baltic Categories:

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  • Best Esports Service Provider in the Baltics
  • Rising Star in Baltic Sports Betting Technology
  • Best Virtual Sports Provider in the Baltics
  • Rising Star in Baltic Virtual Sports

Nordic Categories:

  • Best Esports Service Provider in the Nordics
  • Best Sports Betting Provider in the Nordics
  • Rising Star in Nordic Sports Betting Technology
  • Best Virtual Sports Provider in the Nordics
  • Rising Star in Nordic Virtual Sports

We would like to extend a heartfelt thank you to everyone who supported us during the voting process. Your trust and recognition inspire us to keep innovating and delivering outstanding content and solutions tailored to the needs of operators and players in these dynamic regions.

The winners will be revealed on 27 May 2025 during the MARE BALTICUM Gaming & TECH Summit in Vilnius — stay tuned!

The post BETER Shortlisted in Nine Categories at the Baltic and Scandinavian Gaming Awards 2025 appeared first on European Gaming Industry News.

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Baltics

Aviatrix granted certification in Estonia

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Aviatrix has received certification to offer its award-winning crash game to operators in Estonia.

It marks the latest regulated market that Aviatrix has entered into, with the game already live in the country with leading brand FenixBet.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Securing certification in Estonia is another exciting step forward for Aviatrix as we continue to expand into regulated markets. We’re thrilled to already be live with FenixBet and look forward to delivering our innovative crash game experience to even more players in the country.”

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Aviatrix has added a host of regulated markets over recent months, including Spain, Colombia, Brazil and Peru.

It underlines the team’s commitment to bringing the game to players around the world.

Aviatrix is a constantly evolving game, with regular feature updates for partners, including the recent launch of free bets, now available through in-game promo codes.

The post Aviatrix granted certification in Estonia appeared first on European Gaming Industry News.

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