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JefeBet Announces Launch of New Proprietary Free-to-Play Loteria Game

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JefeBet, the premier gambling and multimedia brand for bilingual and Spanish-speaking Americans, announced a new proprietary, free-to-play Loteria game scheduled to debut this Fall, during National Hispanic Heritage Month. The game, built in partnership with Plan A Technologies, is designed as a hybrid of the widely-played games Loteria and Keno. It will be available to play on both iOS and Android platforms.

Loteria, often referred to as “Mexican bingo,” is a game of chance where illustrated cards replace numbered balls. This nostalgic game has been played in Latino and Hispanic communities for nearly 150 years. Keno is a casino game, similar to bingo, in which players choose up to 10 numbers from the given table of numbers ranging from 1 to 80. Twenty numbers are drawn and players are paid out accordingly.

“The Latino and Hispanic communities in the USA have been drastically underserved for decades, particularly so with gambling, entertainment, and media products. This is why we’ve created JefeBet as the premier gambling and entertainment platform for tens of millions of people that identify as Latino or Hispanic in the USA,” said Seth Schorr, CEO of FSG Digital. “The launch of the Loteria game is the first of many announcements and initiatives aimed at expanding our footprint beyond Las Vegas, in an effort to provide real value and authentically developed products to an expanding mainstream audience.”

JefeBet’s parent company, Fifth Street Gaming (FSG), is a full-service hospitality and casino management company that has catered to the Latino market for more than 15 years. FSG casino properties, the Silver Nugget and the Lucky Club, are the only two properties in the United States to operate Loteria on-site. After years of proven success, FSG is introducing its JefeBet brand and its digital capabilities to expand Loteria beyond the local Las Vegas Latino community, and to players across the country.

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“We’re really excited to be working with JefeBet on putting this game together,” said Aron Ezra, Chairman at Plan A Technologies. “It’s going to be a fun, fast loteria experience that will get better and better over time as we keep adding features and new play mechanics. We’re grateful to our partners at JefeBet for their vision in bringing this experience to life and providing a modern way to experience this classic game.”

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absolutebet Secures AGCO Registration as an Internet Gaming Operator in Ontario

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Internet Gaming Operator by the Alcohol and Gaming Commission of Ontario (AGCO).

This significant milestone authorizes absolutebet to offer regulated iGaming services in Ontario’s legal market under the oversight of AGCO and iGaming Ontario (iGO).

The registration marks a key step in absolutebet’s mission to bring a trusted, responsible, and innovative online casino experience to Ontario players. absolutebet is committed to operating with integrity and transparency, meeting all provincial standards for player protection, responsible gambling, anti-money laundering, and game integrity.

Securing AGCO registration is more than a milestoneit’s the start of absolutebet’s journey in one of the most exciting regulated markets in the world,” said Chen Truman, Founder of absolutebet. “We are building a brand that will grow with the Ontario community and set the stage for future expansion.”

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On the regulatory milestone, Krisztina Kalla, Legal & Regulatory Compliance Advisor of absolutebet, commented: “I’m incredibly proud to see all the hard work behind this license pay off. Securing AGCO registration has taken months of preparation and close collaboration with regulators and partners. I am very happy to see the result of that work, and even more excited as we move into the launch phase and open up the absolutebet community to Ontario players in a fun and responsible way.”

Ontario is recognized as one of the most competitive and fast-growing regulated iGaming markets in North America. With AGCO registration secured, absolutebet will move forward with the final stages of its iGO onboarding process in preparation for launch.

 

The post absolutebet Secures AGCO Registration as an Internet Gaming Operator in Ontario appeared first on Gaming and Gambling Industry in the Americas.

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Alex Malchenko Head of Sales at Evoplay

Evoplay strengthens Ontario presence in partnership with Caesars Entertainment

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Evoplay, the award-winning game development studio, has partnered with Caesars Entertainment to expand its footprint in the Canadian market, following its initial entry earlier this year. The partnership integrates 20 of the studio’s top-performing titles onto Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Ontario, including fan-favourites such as Hot Triple Sevens, Triple Chili, and The Greatest Catch Bonus Buy.

Having announced its official entrance into Ontario in March, the collaboration with Caesars marks a significant step in Evoplay’s local strategy. Further standout releases, such as Inner Fire Bonus Buy and Hot Volcano, also launched as part of the initial package, with additional player favourites, including Fruit Nova and Ice Mania.

The collaboration underlines Evoplay’s commitment to working with leading operators to deliver high-quality content tailored to regional audiences.

Alex Malchenko, Head of Sales at Evoplay, said: “Launching with Caesars in Ontario marks a key milestone in our North American strategy.

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“It reflects both the strength of our portfolio and our commitment to providing innovative, high-performing content to operators of the highest caliber.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Evoplay brings a fresh and dynamic approach to online gaming, which we’re excited to offer to our players in Ontario. This portfolio of standout titles adds to our growing content library and furthering our ongoing goal of delivering top-tier entertainment experiences to our players.”

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iGaming Ontario Appoints Joseph Hillier as its New President and CEO

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The iGaming Ontario Board of Directors has announced Joseph Hillier as the organization’s new President and Chief Executive Officer, effective September 8, 2025. Joseph’s depth in the Ontario igaming market combined with successful public and private sector careers make him the ideal President and CEO at this critical point in iGaming Ontario’s growth.

Joseph was most recently Chief Strategy Officer and Corporate Secretary at the Alcohol and Gaming Commission of Ontario (AGCO), where he delivered significant strategic and regulatory initiatives across the province’s alcohol, cannabis, gaming, and horse racing sectors. Prior to the AGCO, he served as Chief of Staff to Ontario Attorney General Hon. Doug Downey and led the development, launch and implementation of Canada’s first private sector-driven igaming market and the creation of iGaming Ontario. Joseph also spent more than a decade working in the financial and legal services sectors.

The Board expressed its sincere thanks to David Smith for serving as Interim President and Chief Executive Officer since Martha Otton’s retirement.

The post iGaming Ontario Appoints Joseph Hillier as its New President and CEO appeared first on Gaming and Gambling Industry in the Americas.

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