Latest News
BETVICTOR GROUP ANNOUNCES BRAND PARTNERSHIP WITH TALKSPORT
talkSPORT BET to combine BetVictor’s technology with talkSPORT’s trusted editorial brand
BetVictor is partnering with talkSPORT, the world’s biggest sports radio station and global audio rights holders of the Premier League, for a new UK sports betting brand, talkSPORT BET.
talkSPORT BET will bring together talkSPORT’s trusted editorial brand with BetVictor’s market-leading, proprietary sports betting software and proven operational capabilities. The service will offer sports fans a range of exciting features, innovative promotions and exclusive offers.
In addition to the long-established BetVictor B2C brand, the new partnership with talkSPORT is the latest white-label deal for the group and aligns with its overall business growth strategy, following on from the successful launches of Parimatch, BildBet and Heart Bingo.
The talkSPORT BET brand will be featured alongside talkSPORT’s existing bookmaker commercial relationships such as show sponsorships, advertising and affiliate partnerships.
CCO of the BetVictor Group Brent Almeida commented: “We’re delighted to be partnering with such a well-respected sports brand. talkSPORT BET will take the great things about talkSPORT radio and add a betting experience to offer players more ways to enjoy sport and engage with their favourite sporting events. We are fully committed to creating a safe and entertaining gambling experience with everything a sports fan could want in a betting brand.”
Gareth Williams, Betting and Gaming Director, talkSPORT, said: “talkSPORT is the world’s biggest sports radio station with a loyal community of listeners. This partnership showcases the power and reach of the talkSPORT brand across its audio and digital properties. As well as the potential for on-air commercial partnerships, talkSPORT BET will be able to access our digital audiences through creative online activations such as odds integrations and betting widgets.”
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Latest News
Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights
Atlaslive, a leading B2B software provider in the global iGaming industry, has announced an exciting partnership with Alea, a data-driven casino game aggregator. Together, the two companies will deliver highly customized, data-focused gaming experiences designed to boost player engagement and drive operator success.
Atlaslive’s multi-functional platform empowers sports betting and casino operators with a customizable, scalable solution. Partners have the freedom to tailor the platform to their brand style and market preferences, whether they’re focused on a regional niche or a global audience.
With over 15,000 games in Atlaslive’s casino library, which includes slots, live casino games, table games, virtual games, lotteries, and more, operators can offer a diverse selection to match any player demographic. This vast collection will now be complemented by Alea’s aggregation, creating an unmatched selection of casino content.
Lidiia Vakulenko, COO of Atlaslive, commented on the collaboration: “At Atlaslive, our goal is to provide operators with not only a powerful platform but also the tools and content they need to stand out in a competitive market. Our partnership with Alea enhances our already robust casino offering with even more game diversity, while adding sophisticated data insights that help our partners design player experiences tailored to their audience. This partnership is a game-changer for both companies and our partners.”
In addition to its extensive game portfolio, Atlaslive’s platform provides operators with advanced tools to create custom segments and automated marketing triggers. This allows operators to design personalized campaigns and offers based on player behavior, boosting engagement, retention, and ultimately, revenue.
Jordi Sendra, CEO of Alea, also commented on the collaboration: “We are thrilled to partner with Atlaslive, a company that shares our vision of using data and technology to drive innovation in iGaming. Together, we can offer operators not just a vast range of top-tier games, but the deep player insights they need to refine their strategies and maximize engagement. We believe this partnership will open up new possibilities for both companies and the operators we serve globally.”
By bringing together Atlaslive’s dynamic platform and Alea’s data-driven approach, this partnership is set to transform the way casinos operate, providing powerful tools that will help them grow and thrive in the competitive iGaming landscape.
The post Atlaslive and Alea Partner to Revolutionize Casino Offerings with Data-Driven Player Insights appeared first on European Gaming Industry News.
Gaming
Nolimit City revisits the brutal factory life in Outsourced: Slash Game
Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!
In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.
Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.
Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“
‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.
The post Nolimit City revisits the brutal factory life in Outsourced: Slash Game appeared first on European Gaming Industry News.
Compliance Updates
Aviatrix flying in Italy following certificate approval
Aviatrix, the groundbreaking crash game renowned for its unique engagement mechanics, is building new partnerships in Italy following the granting of a certificate in the country.
The Italian certificate enables Aviatrix to collaborate with operators regulated by the Agenzia delle Dogane e dei Monopoli, introducing casinos fans in Italy to the award-winning game for the first time.
Players at many of the biggest brands in Italy will soon be enjoying Aviatrix.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “We are excited to be bringing Aviatrix to players in Italy for the first time. This is a market where innovation and player engagement are highly valued, so we’re certain our product will be a great fit. And more than that, we have an opportunity to play a central role in one of Europe’s most vibrant online gaming cultures. We can’t wait to get started with operators in the country.”
Aviatrix is fast establishing itself as an important game in regulated jurisdictions, as it already is in emerging ones.
The post Aviatrix flying in Italy following certificate approval appeared first on European Gaming Industry News.
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