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BETMGM BECOMES AN OFFICIAL SPORTSBOOK PARTNER OF THE NATIONAL FOOTBALL LEAGUE IN CANADA

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BetMGM, a leading sports betting and iGaming operator, announced today a multi-year partnership extension with the National Football League (NFL), becoming one of the League’s Official Sportsbook Partners in Canada. BetMGM was among the first operators to go live in Ontario, having launched its online sports betting and iGaming platforms in April 2022.

“Expanding our partnership with the NFL into Canada sets the stage for amazing opportunities as we begin the upcoming football season,” said BetMGM CEO Adam Greenblatt. “We’re already seeing great interest from our Ontario customers and this collaboration truly elevates the BetMGM experience.”

As a part of the newly expanded relationship, BetMGM now has the rights to use official NFL marks in Canada and advertise on NFL-operated digital platforms throughout the region. Additionally, BetMGM will offer Canadian customers access to exclusive NFL experiences.

Gavin Kemp, Senior Director of Corporate Partnerships, NFL Canada, said, “We are thrilled to be working with BetMGM in Canada as an Official Sportsbook Partner. BetMGM delivers a unique gaming platform to this emerging market and will enhance the NFL fan experience in Canada in new and innovative ways.”

This news complements BetMGM’s agreement with the NFL in the U.S. In 2021, the company became an Approved Sportsbook Operator of the NFL, earning the opportunity to run in-game television spots during the season.

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Gaming Realms and BetMGM roll out the red carpet for Slingo Marilyn Monroe

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Gaming Realms has partnered with BetMGM, a leading iGaming and sports betting operator, to launch Marilyn Monroe Slingo. The new title celebrates one of Hollywood’s most iconic stars whose legacy continues to resonate a century after her birth.

Developed exclusively for BetMGM, the game combines the glamour of Marilyn Monroe with Gaming Realms’ unique Slingo mechanic, blending the excitement of slots with the familiarity of bingo to create an engaging player experience.

Inspired by the elegance of Hollywood’s golden age and launched as part of celebrations marking the centennial of Marilyn Monroe’s birth, the game features luxury-themed symbols and stylish visuals as players spin the reels, match numbers on the Slingo grid and climb the prize ladder in pursuit of rewarding wins.

The release further strengthens the successful partnership between Gaming Realms and BetMGM, while showcasing the provider’s ability to create bespoke branded content that helps operators differentiate their offering and engage players through recognisable entertainment brands.

 

Ian Robson, Commercial Account Management Lead at Gaming Realms, said: “We are thrilled to further strengthen our partnership with BetMGM through the launch of Marilyn Monroe Slingo. Working closely with BetMGM, we’ve created a bespoke title that captures the glamour and excitement associated with Marilyn Monroe while delivering the engaging gameplay that Slingo fans know and love.

“We look forward to seeing players enjoy this release and the unique blend of entertainment and Slingo action it offers.”

 

Rob Passerino, BetMGM’s Director of Gaming, said: “Partnering with Gaming Realms allows us to combine an iconic figure with the proven, popular Slingo format. Bespoke games like this are central to how BetMGM differentiates and we are confident our players will love celebrating Marilyn Monroe’s centenary with this new release.”

The post Gaming Realms and BetMGM roll out the red carpet for Slingo Marilyn Monroe appeared first on Americas iGaming & Sports Betting News.

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Gaming Realms launches Marilyn Monroe Slingo with BetMGM

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Gaming Realms has partnered with BetMGM to launch Marilyn Monroe Slingo, an exclusive Slingo title for the operator. The companies announced the release on 30 June 2026.

According to Gaming Realms, the game combines its Slingo mechanic—blending slots-style reels with a bingo grid—with Marilyn Monroe-themed visuals tied to celebrations marking the centennial of the star’s birth.

Ian Robson, Commercial Account Management Lead at Gaming Realms, said: “We are thrilled to further strengthen our partnership with BetMGM through the launch of Marilyn Monroe Slingo. Working closely with BetMGM, we’ve created a bespoke title that captures the glamour and excitement associated with Marilyn Monroe while delivering the engaging gameplay that Slingo fans know and love.

“We look forward to seeing players enjoy this release and the unique blend of entertainment and Slingo action it offers.”

Rob Passerino, BetMGM’s Director of Gaming, said: “Partnering with Gaming Realms allows us to combine an iconic figure with the proven, popular Slingo format. Bespoke games like this are central to how BetMGM differentiates and we are confident our players will love celebrating Marilyn Monroe’s centenary with this new release.”

The post Gaming Realms launches Marilyn Monroe Slingo with BetMGM appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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MGM Resorts International and BetMGM Renew Partnerships with Major League Baseball

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MGM Resorts International and BetMGM announced the renewal of their partnerships with Major League Baseball (MLB). This extends a historic relationship that began in 2018 with MGM Resorts and BetMGM becoming MLB’s first Official Gaming and Sports Betting Partners.

Under the multi–year agreements, MGM Resorts also continues as MLB’s exclusive Integrated Resort & Casino Partner, delivering world-class experiences to fans across the company’s destinations. This includes the continued development and growth of MLB Awards Week in Las Vegas and other MLB events geared to marketing and promoting baseball stars.

“As Major League Baseball continues to evolve, we’re pleased to extend a partnership that aligns with our long–term vision for global sports and entertainment. From Las Vegas and throughout the world, we’re focused on providing premium experiences that connect sports with hospitality,” said Lance Evans, SVP of Sports & Sponsorships at MGM Resorts International.

BetMGM will continue to market its brand and sports wagering offerings across MLB platforms, including MLB Network, MLB.com and the league’s digital portfolio, reaching fans in the US and Canada. BetMGM will also maintain sponsorship integration across MLB content on Apple TV and continue to offer and develop co–branded MLB–themed casino games on BetMGM Casino, its award–winning digital gaming platform.

Matt Prevost, Chief Revenue Officer at BetMGM, said: “Major League Baseball offers one of the most engaging, data–rich experiences in sports, and this renewal underscores our shared commitment to innovation, integrity, and responsibility. Together, we’re enhancing how fans experience the game, from defining moments on the field to legendary experiences at marquee events like MLB All–Star Week.”

Uzma Rawn Dowler, MLB Chief Marketing Officer & Senior Vice President, Global Corporate Partnerships, said: “MGM Resorts and BetMGM have been great partners to Baseball for nearly a decade. We’re excited to continue our relationship and together help create more unique experiences for our fans.”

Additionally, MGM Resorts and BetMGM maintain partnerships and relationships with a variety of MLB teams including the Boston Red Sox, Cincinnati Reds, Detroit Tigers, Houston Astros, Los Angeles Dodgers, New York Yankees, Philadelphia Phillies, Pittsburgh Pirates, and Washington Nationals.

The post MGM Resorts International and BetMGM Renew Partnerships with Major League Baseball appeared first on Americas iGaming & Sports Betting News.

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