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BETTER CHANGE LAUNCHES GAMBLEWISE

Published

4 years ago

August 11, 2022

Reading Time: 2 minutes

Better Change (Gibraltar) Limited is proud to announce that they launched their exciting new product, Gamblewise, to offer an innovative way for land-based customers of establishments such as casinos, betting shops and arcades, similar levels of player protection to those playing online.

Gamblewise empowers each player to take control of their gambling by inviting individuals to set their own limits such as how long they are happy to spend within a venue. Once their limit has been reached, Gamblewise sends a friendly alert to their mobile phone or other personal device to ensure they are cognisant of their initial intentions.

For those players who would prefer a more personal interaction, venue staff can also be instructed to interact with the player once someone’s limits have been reached.

Gamblewise is not a designed to be a prohibitive tool but has proven to be successful in ensuring that players remain in full control of their gambling session and do not exceed a level of play they are comfortable with, while at all times being in control.

Gamblewise is entirely free for players to use and is funded via an affordable monthly fee charged to each establishment for the installation and maintenance of the proprietary technology.

As a leading social impact company keen to be the driving force for change in the gambling industry, Better Change are proud to be able to offer their Gamblewise tool as a key part of their portfolio. It will enable socially responsible operators an additional tool to complement their existing player protection and regulatory affairs work for a very modest monthly fee from as little as £10 per venue.

Having already achieved a place on the UKGC RET list and their ISO 9001 Quality Management accreditation, Better Change have a strong portfolio of safer gambling products aimed primarily at the remote gaming industry and felt the same attention was lacking for the land-based side of the industry.

Better Change Founder, Victoria Reed said “ We are extremely proud to be launching our Gamblewise product as it is not only a product which fits into the Better Change portfolio seamlessly, but as an organisation entirely committed to reducing gambling related harm and protecting players, we felt there was a significant gap in the level of player protection offered to retail and land based players compared to those playing online. We are thrilled to be able to offer our clients an innovative, commercially sympathetic, and effective way to support their existing safer gambling strategies”

Andrew Tottenham, Gamblewise Founder said, “We are delighted to be partnering with Better Change, an organisation known for its innovation and dynamism. We look forward to working together with Better Change to distribute safer gambling tools throughout the UK industry and overseas, for the benefit of players and operators.”

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

1 hour ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

1 hour ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech wins AGCO supplier licence to enter Ontario market

Published

1 hour ago

July 15, 2026

GamingAmericas.com

thrilltech-wins-agco-supplier-licence-to-enter-ontario-market

ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.