Latest News
Olly Murphy Announced As New Ambassador For Matchbook Betting Exchange
Matchbook is delighted to announce Horse Racing trainer Olly Murphy as their new Brand Ambassador. A one-time assistant trainer to Gordon Elliott, Olly is fresh from his most successful season, accumulating over £1.1 million in prize money from 92 winners with a 17% strike rate. The Stratford-upon-Avon based trainer will be producing regular video and written content, including a behind-the-scenes style video series titled ‘The Other Side Of The Fence’.
Speaking this week, Murphy said: I am really excited to be teaming up with Matchbook and to have the opportunity to produce some innovative behind-the-scenes content. A huge amount of work goes into getting a horse to the races, and the opportunity to fully showcase the goings on at Warren Chase Stables is one that I’ve been keen on for some time. Matchbook have always been exceptionally supportive of British Horse Racing, and I’m proud to be associated with this up-and-coming brand.
Matchbook CMO Eric Hegarty: Olly represents the next generation of trainers and has been earmarked for future success by some of the shrewdest pundits in the game. We’ve begun working on a video series with Olly in the last few weeks. We aim to give racing punters an all-access view of what it takes to be a Racing trainer encapsulating a season-long journey from Olly and his team’s perspective.
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betting automation
Huddle Launches Upgraded Ice Hockey Odds Feed for 2026 Winter Olympics & NHL Coverage
Huddle, the premium odds-feed provider, today announced a major upgrade to its global ice hockey product ahead of the 2026 Winter Olympics. The release adds proprietary automation, broader market coverage and enhanced uptime—bringing sharper player-prop pricing and deeper pre-match and live micro-markets for operators worldwide.
Automated, adaptable trading for every competition
Huddle’s enhanced offering is powered by an adaptable trading model built to handle tournaments, league play and one-off matches. Operators accessing the product via Huddle’s Unified Odds Feed or through direct integration will gain reliable markets across top competitions including the NHL, Sweden’s SHL, and the Czech Extraliga. The update targets historical volatility in non-major leagues and simplifies trading across rule variations and local formats.
Deeper markets, better player-prop accuracy
The upgraded feed increases market depth for both pre-match and in-play action, with focused coverage on popular player-prop markets such as Player Goals, Points, and Next Goalscorer—plus a range of micro-markets that drive re-betting and longer player engagement. Improved automation reduces manual intervention, delivering faster, more accurate lines and higher uptime for operator platforms.
Engineered for uptime and regional coverage
Huddle reworked the underlying architecture to meet the demands of global distribution and local league nuances. The resilient framework gives operators confidence that regional competitions and live events are priced consistently—removing friction and reducing operational risk when covering the full ice hockey calendar.
Operator benefits: trust, revenue, and retention
By combining precise player props, expanded market coverage and robust uptime, Huddle’s ice hockey upgrade helps operators:
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Increase re-bet frequency and session length through granular micro-markets
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Improve conversion with reliable live pricing and reduced latency
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Expand product breadth across markets and regions without excessive engineering overhead
Leadership view
Francesco Borgosano, CEO at Huddle, said the Winter Olympics spotlight makes consistent coverage crucial: “We recognize that an NHL-centric approach isn’t enough… we’ve established a model that accounts for all variables to deliver the most premium, wide-ranging odds feed. From the gold medal game in Milan to a regular season match in the Extraliga, we’ve honed our product to be adaptable and profitable.”
Market context and next steps
The ice hockey upgrade follows Huddle’s recent distribution expansions for its NBA pricing feed, applying the same granular trading approach to hockey markets that are growing across Europe and the U.S. Operators can integrate via the Unified Odds Feed or direct API to unlock expanded ice hockey markets in time for Olympic and league-season demand.
The post Huddle Launches Upgraded Ice Hockey Odds Feed for 2026 Winter Olympics & NHL Coverage appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
combat sports
GoldenRace & ISIBET Pro Partner to Expand Virtual Sports Across Italy
GoldenRace has signed a strategic distribution and integration deal with ISIBET Pro to accelerate the availability of premium Virtual Sports across the Italian online market.
The partnership connects GoldenRace’s award-winning portfolio to roughly 20 operators through a single technical bridge, instantly scaling reach and simplifying operator onboarding.
Fast scale, one integration
By integrating with ISIBET Pro’s platform, GoldenRace offers operators a turnkey route to deploy high-performance virtual betting content without multiple separate integrations. This “one integration, many operators” approach reduces time-to-market and technical overhead while giving operators immediate access to GoldenRace’s most popular titles.
A sportsbook-first virtual experience
ISIBET Pro selected GoldenRace to meet growing operator demand for “sportsbook-first” Virtual Sports—products engineered to mimic real sporting dynamics, deliver authentic betting markets, and drive sustained player engagement. GoldenRace’s portfolio emphasizes realism and playability, including:
- Virtual Football — the world’s most-played virtual football product
- Realistic Horse Racing — high-frequency, realistic race simulations
- Combat Sports — unique, fast-paced virtual fight content
Executive perspectives
“Our focus has always been to be where the players are, but doing so efficiently is what separates a good strategy from a great one,” said Martin Wachter, CEO & Founder of GoldenRace. “Italy is a core market for us, and by joining forces with ISIBET Pro, we ensure that our market-leading Virtual Sports are just a click away for a huge segment of the Italian online audience.”
Romano Biondi, CEO of ISIBET Pro, added: “Integrating GoldenRace into our platform allows our partners to offer a premier Virtual Sports experience that Italian players already know and trust. It’s about adding real value and reliable revenue drivers to the online vertical.”
Benefits for Italian operators and players
Operators on the ISIBET Pro network gain competitive advantages including:
- Immediate access to proven Virtual Sports content via one unified technical bridge
- Enhanced player engagement through sportsbook-style markets and realistic simulations
- Faster deployment and reduced integration costs, increasing potential revenue streams
Outlook
This strategic alliance strengthens GoldenRace’s footprint in a key European market and solidifies ISIBET Pro’s position as a platform provider focused on premium, sportsbook-first virtual content. For Italian operators seeking high-quality virtual product integrations and reliable revenue drivers, the GoldenRace–ISIBET Pro partnership delivers scale, speed, and proven player appeal.
The post GoldenRace & ISIBET Pro Partner to Expand Virtual Sports Across Italy appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Accra
Kaizen Gaming Launches Betano in Ghana — 20th Regulated Market & Responsible GameTech Expansion
Kaizen Gaming has officially launched Betano in Ghana, marking the company’s 20th regulated market and its first market entry of 2026.
The launch underscores Kaizen’s global GameTech expansion strategy—rooted in technology, regulatory compliance and responsible operations—bringing safe sportsbook and casino products to Ghana’s fast-growing digital audience.
Official launch and local leadership
A dedicated launch event in Accra brought together Kaizen Gaming leaders—George Skarlatos (Director of Business Development), Daniel Lamberti (Senior Business Development Advisor) and Joseph Owusu Badu (Country Manager, Ghana)—alongside Emmanuel Siisi Quainoo, Acting Commissioner of the Ghana Gaming Commission. The ceremony celebrated market entry and formalized local partnerships designed to ensure a compliant, trusted player experience from day one.
“Ghana is a market with strong long-term potential, an increasingly tech-oriented population, and a clear commitment to building a structured and transparent regulatory environment,” said George Skarlatos. “With responsibility embedded across our technology, processes and operations, we are fully aligned with Ghana’s regulatory framework.”
Acting Commissioner Emmanuel Siisi Quainoo welcomed Betano’s entry, noting the operator’s commitment to player protection, market integrity and adherence to high regulatory standards.
What Betano brings to Ghana: technology, safety, and choice
Betano’s Ghana launch delivers:
- A full responsible gaming framework and local customer protections.
- A technology-first sportsbook and casino platform optimized for mobile and desktop.
- Local operations led by a Ghana-based country manager to support regulatory compliance and customer care.
These features aim to provide Ghanaian players safe, transparent access to licensed online betting and casino entertainment.
Momentum from global recognition and sports partnerships
Kaizen enters Ghana following a standout year of industry awards and partnerships. The operator was named Operator of the Year at both the EGR Operator Awards and the SBC Awards for the second consecutive year, and in 2025 announced a global FIFA partnership for the FIFA Club World Cup. Kaizen also maintains high-profile football partnerships with clubs such as FC Bayern München, Aston Villa FC, FC Porto, Sporting CP, SL Benfica, River Plate and Flamengo, demonstrating the brand’s marketing strength and sports engagement credentials.
Strategic outlook: scaling responsibly in Africa
Ghana’s strong digital uptake and clear regulatory ambitions make it a priority for Kaizen’s global rollout. By centering regulation, local partnerships and responsible-play tools, Kaizen aims to build a scalable, trusted presence in Ghana while contributing to local economic activity and regulated market growth.
The post Kaizen Gaming Launches Betano in Ghana — 20th Regulated Market & Responsible GameTech Expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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