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EveryMatrix has launched Bonus Guardian, a next-generation AI-powered tool designed to help iGaming operators identify and prevent bonus abuse – one of the industry’s most damaging and rapidly-evolving fraud types.

Developed as part of EveryMatrix’s BonusEngine and EngageSuite stack, Bonus Guardian allows operators to maximise ROI on marketing spend by detecting fraudulent player behaviour before it impacts margins.

The solution uses AI and machine learning to continuously analyse player activity, adapt to new abuse tactics, and apply role-based responses such as bonus exclusion and withdrawal holds.

This ensures legitimate players continue to enjoy a seamless experience without restrictions and limitations, while abusers are stopped in their tracks.

Bonus abuse accounts for more than 63% of all detected fraud according to recent industry data. Fraudsters are increasingly using AI, automation, and synthetic identities to exploit promotional offers, while traditional, rule-based systems have struggled to keep pace.

Operators must also maintain friction-free onboarding and engaging rewards to stay competitive.

Bonus Guardian addresses this directly, offering a context-aware solution that can be integrated with operators’ systems, such as payment processing and player account. Unlike generic anti-fraud platforms, it is designed specifically for bonus abuse scenarios.

It continuously learns from real-time player data, reducing manual workload and false positives, helping operators:

• Prevent revenue loss by flagging and stopping bonus abuse early
• Improve segmentation accuracy and player lifetime value
• Reduce operational friction with intelligent, role-based fraud controls
• Futureproof operations against evolving fraud mechanisms such as deepfakes, AI-generated accounts, and coordinated abuse rings

Stian Enger, Head of Casino, EveryMatrix, said: “Everyone in iGaming knows about the battle between fraudsters and anti-fraud prevention tools. Each side wants to get ahead of the other, but with Bonus Guardian, we strongly believe we have a definite edge.

“Bonus Guardian is not just another fraud filter. It is a living shield that adapts to everything that is thrown at it thanks to the power of AI.”

The post EveryMatrix launches Bonus Guardian to stamp out bonus abuse with AI precision appeared first on European Gaming Industry News.

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EveryMatrix has acquired UX specialist Goma Gaming to boost the Group’s front-end development firepower.

Specialising in delivering innovative front-end solutions for the betting industry, the Goma Gaming team bring 20 years consumer product design and digital UX experience.

The acquisition will instantly enhance EveryMatrix’s existing front-end capabilities with experience from both sports betting and casino projects that have included delivering bespoke solutions for tier-1 brands.

The Goma team will continue to operate as a standalone unit, side-by-side with the existing EveryMatrix front-end division.

Its capacity will be upscaled to provide additional bandwidth and capabilities to the Group’s sports and casino products with the objective of delivering superior customer experience and even more alternatives for EveryMatrix clients.

Goma Gaming’s UX player experience platform has delivered strong results for tier-1 operators, generating higher retention and longer engagement with an average 30% margin uplift, while adding enhanced functionality for next generation players.

Ebbe Groes, Group CEO & Co-founder EveryMatrix, said: “Our front-end development has made huge strides, creating bespoke sites and features for some of our largest customers such as Bet-at-home and the Hungarian Lottery.

“The addition of Goma means we will immediately have more front-end firepower to deploy and deliver to both existing and new sports and casino turnkey customers who require differentiation that moves the dial when it comes to higher retention, engagement, margin and revenues.”

“I’d like to welcome Andrew and his team and look forward to having them with us to further accelerate our rapid business growth.”

Andrew Brown, CEO, Goma Gaming, said: “We’ve made great progress developing Goma in the last five years, but joining the EveryMatrix Group now means we have greater resources to rapidly scale our capacity whenever it’s needed and to make an even bigger impact.

“Thank you to everyone who has supported us along the way and enabled us to get us to this stage. We can’t wait for the next phase of our journey as part of EveryMatrix.”

The post EveryMatrix acquires Goma Gaming to boost front-end development firepower appeared first on European Gaming Industry News.

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Jonas Groes, highly experienced technology, finance and policy leader will become co-CEO of EveryMatrix from January 1^st 2026 alongside company Co-Founder Ebbe Groes.

A long-time advisor, Jonas will join his brother at the beginning of the New Year to lead the business as it continues to scale and provide advanced turnkey platform technology to an increasing number of the world’s biggest brands and lotteries.

Jonas has a long and distinguished business career including the last 10 years as Partner of EY’s Nordic Consulting practice consisting of more than 1,200 people leading high-level projects with a focus on strategy, innovation and digitalisation towards major Government and infrastructure clients.

He is a results-driven leader with extensive experience in both public and privately owned companies with strong knowledge of technology, finance and policy. He will be based in Copenhagen, Denmark where EveryMatrix has recently opened an office.

Ebbe Groes, Co-Founder and Group CEO, EveryMatrix, said: “As the company’s growth continues, tripling our headcount in the last five years, and as we work with more of the largest gaming brands and lotteries, I needed to find someone who knows what it takes to scale a business and reach the ambitious targets we have for the next five years.

“Doing this means I will have more time to work on strategy and execute all the things we want to do to become a global top three tier-1 technology provider by 2030.”

“To share a CEO position requires complete trust at both personal and professional level. Jonas is the perfect candidate and I know he will go on to do amazing things at EveryMatrix. I’m very excited to soon be sharing the CEO position with him.”

Jonas Groes said: “Stepping into this role at EveryMatrix alongside my brother Ebbe is a dream come true. What he, Stian Hornsletten, and the rest of the team have built is nothing short of phenomenal and I’ve seen close hand just what it takes. We work well together and our differences and combined strengths complement one another. I can’t wait to get started.”

The post Jonas Groes named EveryMatrix Group Co-CEO appeared first on European Gaming Industry News.