Atlantic Lottery
Pariplay agrees new deal with Atlantic Lottery
NeoGames S.A subsidiary Pariplay, the leading aggregator and content provider, has boosted its presence in the regulated Canadian market through a partnership with Atlantic Lottery (AL).
The new agreement enables Pariplay to offer innovative, feature packed content from Wizard Games, as well as a wide variety of aggregated third-party games, to players across Atlantic Canada through its Fusion AL, which is branded as Atlantic Lottery or Loto Atlantique, is a Canadian organization that provides government-regulated and responsible lottery products across Atlantic Canada. It is a World Lottery Association (WLA) operator that returns 100% of its profits to the communities of Atlantic Canada.
The deal represents a continuation of Pariplay’s ongoing strategic focus of becoming a major player in regulated Canadian markets. It follows on from the recent launch with AGLC in Alberta and a string of agreements with tier-one operators in Ontario, where Pariplay also possesses a local B2B gaming license. Andrew Maclean, VP of Sales at Pariplay, said: “The regulated North American markets are of major importance to Pariplay and we are having considerable success, including in Canada where we have a strong product offering available. With that in mind, reaching an agreement with ALC is another major milestone for us as we continue to roll out our content across the country. It is an exciting deal and one that we believe will prove fruitful for all parties.”
Michael MacKinnon, VP of Gaming at Atlantic Lottery, said: “Our goal was to find a new main supplier that could bring strong content to our customers and this deal with Pariplay provides exactly that. It’s a major deal for us and we believe it’s one that will strike a chord with our customers when the content goes live later this year.”
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Offers Atlantic Lottery greater self-sufficiency when collaborating with IWG
Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL and WLA-member lotteries announced today a new, five-year direct contract to supply its InstantRGS (remote game server) and its InstantGames to Atlantic Lottery.
Since 2017, IWG has supplied eInstants to Atlantic Lottery through a subcontract with their iLottery platform provider. However, following substantial growth of their eInstant category, Atlantic Lottery elected to contract directly with IWG.
With a direct contract in place, Atlantic Lottery is assured greater self-sufficiency when collaborating with IWG on game development and innovation. Further, a direct relationship streamlines roadmap planning and deliveries including day-to-day game operations and support.
A direct contract is the primary way that lotteries source games from IWG.
Rhydian Fisher, IWG CEO, said: “Atlantic Lottery has been a valued partner of IWG for many years, and this new agreement will streamline the way in which we deliver and support our eInstants. AL’s decision to move to a direct contract is consistent with how the vast majority IWG’s lottery partners contract with their critical suppliers such as IWG.”
Robert Lalonde, Director of iGaming Product at Atlantic Lottery, said: “It is imperative to our business planning at Atlantic Lottery that we establish direct contracts with our primary eInstant suppliers. IWG has been a trusted supplier to us since 2017, and we’re excited to be taking our partnership forward with this new agreement.”
Company Will Also Showcase Punch N’ Play Products at North American Association of State & Provincial Lotteries 2023 Conference October 30-November 2
Scientific Games announces that three North American lotteries are offering its latest instant scratch game innovation, Punch N’ Play. A patented game enhancement unique to standard one-sided scratch game play, Punch N’ Play is a folded card that begins with an intuitive, coordinates play action, then incorporates perforated holes for more chances for the player to win. The concept is a first for the global lottery industry.
The Louisiana Lottery launched the USD$5 New Orleans Saints games in August, followed by Loto-Québec’s launch of the sports-themed CAN$5 Le billet game in September, and Atlantic Lottery’s upcoming launch of the wintery CAN$3 Winning Snowballs game in November. All three launches feature the excitement of the Punch N’ Play experience.
“The Louisiana Lottery is always on the lookout for innovative ways to enhance the gaming experience for our players,” said Louisiana Lottery President Rose Hudson. “We thought Punch N’ Play was truly a unique concept and saw it as a perfect match for this year’s New Orleans Saints-branded game and are proud to be the first lottery to offer it to players.”
Punch N’ Play products are the newest game enhancement from innovation teams at Scientific Games and part of the company’s highly innovative portfolio of Strategic Product Enhancements featuring exciting inks, finishes, play styles and one-of-a-kind combinations that sizzle at retail, entertain existing players and attract lottery newcomers.
“Punch N’ Play scratch tickets offer a whole new gaming experience for players. When Scientific Games showed us our ticket design, we found it truly innovative. Le billet sports from Loto-Québec features holes that players can punch and makes them feel like they’re at the heart of the sporting action—whether that’s soccer, baseball or football,” said Catherine Dumont, Senior Product Manager for Loto-Québec.
With Punch N’ Play, players scratch coordinates and mark the corresponding play spots on the grid to match three symbols. The opportunity to win continues as the players fold the ticket, punch out the perforated holes, and scratch for more prizes.
“Atlantic Lottery is always on the lookout for new products to ensure there’s something new and exciting for all of our players. These Punch N’ Play games offer our players a unique twist on a traditional product they know and enjoy, making them an excellent addition to our Scratch’N Win portfolio,” said Michael MacKinnon, VP of Product for Atlantic Lottery.
Scientific Games’ debut of Punch N’ Play comes just prior to the North American Association of State & Provincial Lotteries 2023 Conference to be held October 30-November 2 in Milwaukee, Wisconsin, where games will be showcased along with the company’s full portfolio of Strategic Product Enhancements.
“Building an instant game portfolio that responsibly maximizes profit for lottery beneficiaries is truly a balance of art and science. At Scientific Games, data helps strike that balance. The play experience at every price point, playstyle and product enhancement in the portfolio should be strategically planned to entertain players and deliver sales performance,” said Danielle Hodges, Director of Global Product Innovation & Development for Scientific Games.
With products representing 70% of instant scratch game retail sales globally, Scientific Games is the world’s largest instant games creator, producer and services provider in the world. The company supplies games, technologies, analytics and services to 130 lotteries in 50 countries around the globe, including nearly every North American lottery.
Punch N’ Play
is a trademark of Scientific Games, LLC. © 2023 Scientific Games, LLC. All Rights Reserved.
NeoGames S.A., a technology-driven provider of end-to-end iLottery and iGaming solutions, has significantly expanded its reach in Canada through the launch of its premium eInstant games from NeoGames Studio with Atlantic Lottery (AL).
The agreement, through NeoPollard Interactive LLC (NPi), a company jointly owned by Pollard Banknote Limited and NeoGames S.A., and powering the most profitable iLottery programs, sees AL gain access to a rich stream of content created by NeoGames Studio. The lottery can now benefit from a portfolio of award-winning, top-performing games, in a deal that is NeoGames’ first pure digital content partnership in Canada.
AL and NeoGames Studio will work together on a roadmap of future games and technological enhancements.
With the latest, most innovative creations from NeoGames reaching the Lottery’s players, the launch is expected to support the overall experience AL offers its customers.
As the only regulated iLottery and iGaming operator in Atlantic Canada, AL currently offers a variety of digital entertainment through its alc.ca platform and is the largest eInstant game operator in Canada.
The launch of NeoGames’ portfolio of eInstant games represents an expansion in the Canadian lottery market, with AL becoming NeoGames’ second lottery customer in the country.
Hili Shakked, Managing Director of NeoGames Studio, said: “We are excited to announce the launch of NeoGames Studio’s premium eInstant titles with the Atlantic Lottery. The partnership is our first content-only deal in Canada, and it underscores our commitment to providing advanced solutions that meet the unique needs of our lottery customers.
We are confident that our range of innovative games, such as Desert Fantasy, winner of the 2023 EGR North America Award for “Best New Game”, will enhance AL’s online footprint and attract new audiences, supporting the company’s growth in the iLottery market. It is a partnership designed to help AL maximize profitability and proceeds to good causes, while also providing players in Atlantic Canada with the best possible gaming experience.”
Robert Lalonde, Director of iGaming at AL, said: “AL is thrilled to launch NeoGames Studio’s innovative content library to further enhance the digital gaming experience in Atlantic Canada. Through this partnership, we will aim to expand our game content and broaden our appeal to players, while maintaining our commitment to responsible gambling.”
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