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Evoplay celebrates two wins at EGR Marketing and Innovation Awards
Game development studio Evoplay has received recognition for conducting one of the most innovative marketing campaigns in iGaming history, receiving two awards in the categories of Supplier Marketing Campaign and B2B Marketing Campaign at the EGR Marketing and Innovation Awards.
The event, which highlights the outstanding achievements of the brightest companies in the industry, was held at The Hurlingham Club, London on the 14th of June.
The tremendous outcome of two award wins was ensured by the delivery of a multi-faceted marketing campaign around the launch of Evoplay’s flagship game Star Guardians, helping the development studio deliver amazing results to its considerable network of operator partners, both in terms of the acquisition and retention of new audiences.
The judges were particularly impressed with Evoplay’s unique approach to game marketing, as well as its impressive reach and accompanying materials such as the iGaming industry’s first ever artbook, comic book, the branded merch and web AR-based technologies first brought to iGaming.
Commenting on the award wins, Ivan Kravchuk, CEO at Evoplay, said: “Marketing and innovation are proven to be the two strongest Evoplay powers, and we’re very happy to gain double recognition at this year’s EGR awards with the two wins.
“Our recent string of award wins serves as recognition of the hard work and dedication of the entire team in recent months, and we can’t wait to see what the rest of the year has in store for us. Congratulations to all the winners.”
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aggregation
Peter & Sons signs Relum deal to widen distribution via aggregator
Peter & Sons has partnered with Relum to expand distribution for its slots portfolio through Relum’s aggregation platform.
Under the agreement, Peter & Sons’ games will be integrated into Relum’s ecosystem. Relum said its platform offers access to more than 20,000 games from over 360 providers and supports operator tools including jackpots, free spins and tournaments via a single API and unified back office.
Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Relum offers a highly flexible and well-structured platform that brings together content and engagement in a meaningful way. For us, it’s about placing our games in environments where they can perform and connect with players. This partnership gives us another strong route to market as we continue to expand our global footprint.”
Anna Kiselova, Head of International Relations at Relum, said: “We are excited to welcome Peter & Sons to our platform. Their games bring a distinctive artistic approach and engaging mechanics that complement the diversity of our aggregation offering. Together, we aim to provide operators with high-quality content that enhances player experience and drives performance across our network.”
The post Peter & Sons signs Relum deal to widen distribution via aggregator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
bet365
Evoplay adds bet365 to its Brazil operator lineup
Evoplay has signed a distribution deal with bet365 to launch a selection of its casino titles on the operator’s Brazilian platform.
The rollout begins with titles including Hot Triple Sevens and Temple of Thunder II Bonus Buy, with more games planned to follow.
Alex Malchenko, Head of Sales at Evoplay, said: “Partnering with bet365 represents an important milestone for Evoplay as we continue to expand our Latin American presence and build our network of global operator brands. Brazil is a market with huge potential, and we’re excited to bring a selection of our best-performing titles to its players.
“Our focus remains on supporting operators with content that not only meets regulatory standards but also delivers strong player engagement, and this collaboration is a testament to that approach.”
A spokesperson at bet365 added: “We are pleased to partner with Evoplay as we continue to enhance our offering in Brazil. Their portfolio of localised games aligns well with our commitment to provide high-quality gaming experiences to our customers.
“We look forward to rolling out additional titles in the near future as we strengthen our collaboration with the supplier in this key market.”
The post Evoplay adds bet365 to its Brazil operator lineup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
casino aggregation
Hub88 adds ‘My Products’ dashboard to HubConnect Operator Zone
Hub88 has launched My Products, a new feature inside its HubConnect Operator Zone aimed at simplifying how casino operators configure and activate their content portfolios.
The company said My Products provides a single dashboard where operators can view their product catalogue, track enablement status, configure preferences and bulk-enable games without leaving HubConnect.
For new title launches, Hub88 said partners can select one or more products, choose their preferred RTP and exposure settings, assign titles to brands or environments, and submit a single request. Requests are then routed automatically to technical teams with the required details, according to the company.
The feature also includes advanced filtering to view availability across brands and markets, and highlights contracted but inactive content to help operators identify portfolio gaps.
Ollie Castleman, Managing Director at Hub88, said: “As operators scale and build out richer lobbies, managing games can quickly become a complex and inefficient task.
“My Products gives our partners a faster and more intuitive way to take control of their content, from discovery through to activation, all within a single, streamlined experience. We are committed to delivering the most convenient and seamless platform for our partners, and this is just one of a number of upgrades we have planned for the year ahead.”
The post Hub88 adds ‘My Products’ dashboard to HubConnect Operator Zone appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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