Acies Investments

Tally Technology closes $4m funding round led by Acies Investments

Published

2 years ago

June 15, 2022

Tally Technology (www.playtally.com), the premier global fan engagement platform, announced the closing of its oversubscribed $4 million Series Seed funding round.

The financing was led by Acies Investments, an industry-dedicated venture fund to the sports wagering, sports technology, iGaming and esports industries.

Tally Technology was founded in 2018 as a free-to-play prediction game for brands, professional sports teams, leagues, and media platforms seeking a turnkey fan engagement platform. As part of the natural game play, Tally is building a database of unique users and gathering data on those users’ gaming, wagering, brand preferences, consumer spending and other insights.

Over the past four years, Tally has recorded over 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports, including the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, St Louis Blues, Edmonton Oilers, Los Angeles Kings, CONCACAF, Ceara, and Atlético MG.

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With the closing of the Series Seed investment, Tally will continue to invest in its data platform, expand its operations, and build out a wider variety of game types.

Brad Vettese, CEO of Tally, said: “Each year almost $50 billion is spent globally on sports sponsorship with little way to measure the brands’ resonance, and no real accountability in its ability to build a sustainable, valuable relationship with fans. Tally builds that critical bridge.

“By connecting brands directly to fans, we enhance engagement for some of the world’s most prestigious sports entities and brand sponsors, like AmBev, who can now leverage their first party data to build and own direct, one-to-one relationships with their beer consumers.

“We are thrilled to be partnering with Acies Investments who have great experience within sports technology and sports betting. They will be a major asset as we continue to grow and help our partners build stronger and more engaged audiences.”

Dan Fetters, Co-Founding Partner and Co-CIO of Acies, said: “We are excited to partner with Brad and the Tally team who have created an exceptional system of fan engagement and data management that goes well beyond the simple prediction games of the past.

“We recognize that North American sports betting operators are the primary audience for this rich fan data, but the addition of sponsors looking for meaningful activation on a global basis is truly game changing.”

Acies Investments

Kinectify Raises Series Seed Round Co-Led by OpenBet, Acies Investments, and the Eastern Band of the Cherokee Indians

Published

2 years ago

August 16, 2022

GamingAmericas.com

Kinectify, the leading compliance software and advisory company focused on anti-money laundering (AML) in the gaming industry, today announced that it has raised a preferred Seed round. The investment was co-led by OpenBet, Acies Investments, and the Eastern Band of Cherokee Indians, with participation from Eilers & Krejcik Gaming and prominent individuals and executives in the gaming industry such as Seth Schorr, CEO of Fifth Street Gaming; Seth Young, Chief Strategy Officer of Fifth Street Gaming; Quinton Singleton, industry veteran venturer and investor; Lauren Lemmer, Chief Compliance Officer & Head of Operations for Wagr; and the management team at The Strategy Organization.

“We are excited to partner with such seasoned strategic investors from inside gaming including suppliers and operators with deep expertise like OpenBet, Acies Investments, and EBCI,” said Joseph Martin, CEO of Kinectify. “This investment will accelerate our mission to provide an all-in-one solution for gaming risk management.”

Kinectify is the industry leading AML risk management technology company for the gaming industry. Its modern AML platform empowers clients in the gaming industry to efficiently manage their risk with real-time intelligence so they can focus on growing their businesses and not be bogged down by compliance concerns.

In addition, Kinectify’s advisory services enhance customers’ capacity with industry experts who can design and test programs, help meet compliance deadlines, and even allow customers to outsource the day-to-day administration of their compliance programs to Kinectify.

“EBCI is proud to be participating in Kinectify’s latest investment round,” said R. Scott Barber, CEO of EBCI Holdings, LLC. “Kinectify has been a great partner and we are excited to launch its platform at our Caesars Southern Indiana property and future locations.”

“We have been impressed by Kinectify’s team and product which fills a long-standing need in the gaming industry,” said Jordan Levin, CEO of OpenBet. “As the company continues to innovate and change the compliance industry, we’re thrilled to partner with them as they capitalize on the sizable market opportunity ahead.”

Edward King, Co-Founding Partner and Co-CIO of Acies, said: “We are excited to partner with Joseph and the Kinectify team who have created an exceptional AML and compliance platform that addresses mission critical services for both the land-based and mobile gaming ecosystem. We firmly believe Kinectify’s position in the market is unique and delivers truly valuable technology to its clients.”