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Morrison celebrates a decade with Innovative Technology

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Innovative Technology (ITL) are delighted to announce a 10-year milestone for Group Sales Director, Tony Morrison. Since joining the cash handling company in 2012 as Sales Director, Tony has been promoted and instrumental in many of the organisation’s strategic developments.

Commenting on his decade with ITL, Tony said, “I feel honoured to celebrate this milestone with such a forward-thinking dynamic company. I have the pleasure of working with a highly committed team who are key to the success of the business.  When I first joined, I was responsible for our Retail & Kiosk customers and was tasked with expanding this market sector to the same level as our successful, well-known gaming business. The retail sector has developed considerably since then and we now have an established product range ideally suited and tailored to this industry.  I was promoted to Group Sales Director in September 2019 and now take responsibility for expanding our global reach across all verticals in both the gaming and retail side of the business, as well as researching emerging markets internationally.”

Commenting on Tony’s achievement, Peter Dunlop ITL’s Group Managing Director said, “Tony has extensive international sales experience in the cash handling industry across a range of sectors and territories. He is excellent at building relationships, predicting and understanding key customer trends and he is key to implementing our growth strategies and plans.  The business has shown some incredible expansion and changes over recent years with innovation being our key driver. This desire to continually innovate has led to the development of our AI powered biometric solutions, created tomeet the ever-changing needs of customers. I look forward to working alongside Tony over the coming years to continue to expand our customer base, develop leading-edge technologies and achieve our business objectives.”

Concluding Tony said, “We have a very loyal customer base here at ITL and its thanks to these and every member of staff that we have gained such impressive success. I look forward to further developing ITL both strategically and commercially to ensure we continue to build the best-in-class value for money products that our customers deserve.”

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What Does a Win Feel Like? WinSpirit Is Trying to Find Out

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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

what-does-a-win-feel-like?-winspirit-is-trying-to-find-out

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.

Continue Reading

Latest News

What Does a Win Feel Like? WinSpirit Is Trying to Find Out

Published

on

As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.

Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.

The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.

Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.

Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.

The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.

Continue Reading

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