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IWG Introduces InstantPulse Day/Night Mode
Instant Win Gaming (IWG), a leading supplier of digital eInstants to NASPL/WLA-member lotteries, announced today the launch of InstantPulse Day/Night mode, providing lotteries the ability to automatically update eInstant visuals based on time-of-day. Day/Night mode is the latest addition to the Company’s InstantPulse expanding feature-set.
Day/Night mode allows lotteries to reskin an eInstant on an intraday basis at pre-set times resulting in content that is updated visually for marketing and engagement purposes, without impacting the underlying game. For example, an eInstant can have one appearance during daytime hours, and a distinctly different one during nighttime hours.
The New Hampshire Lottery’s Viva Las Jackpots is the first game to incorporate IWG’s new Day/Night feature. During daytime hours, the game displays a brighter, sun washed color pallet, and during nighttime hours the game displays a darker, moon washed theme. The shift from day to night and back is automatic and occurs every day. This transition does not require any support from the Lottery or its system provider, as it is powered by InstantPulse which is fully contained within IWG’s InstantRGS (remote game server).
Additionally, Viva Las Jackpots is part of the New Hampshire Lottery’s Series II progressive jackpot linked set of jackpot games, all of which are powered by IWG’s InstantJackpots.
Rhydian Fisher, CEO at IWG, said: “The New Hampshire lottery operates a hugely successful eInstant program and we could not be prouder of our partnership. Viva Las Jackpots blends two key product innovations from the IWG studio – InstantPulse and InstantJackpots. This is a great example of how a lottery has taken successful elements from various IWG games, and combine them to create a brand-new type of eInstant, delivering even stronger player engagement.”
Charlie McIntyre, Executive Director of the New Hampshire Lottery, said: “IWG has been an amazing partner for the New Hampshire Lottery and the Company continues to deliver innovative new games and features to help evolve our eInstant portfolio. The games coming out of the IWG studio always improve and iterate, success after success. We’re sure our players will love Viva Las Jackpots, and will appreciate the clever new Day/Night mode design.”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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