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iGaming Tech Leader Jan Flores joins SOFTSWISS

Published

4 years ago

June 7, 2022

Reading Time: 2 minutes

SOFTSWISS is delighted to announce Jan Flores has joined the company as Deputy Chief Technology Officer. In this role Jan will be responsible for leading multiple product development teams, including the R&D department and the Jackpot Aggregator platform.

Jan Flores is a reputable tech professional with extensive expertise in online gambling. Jan brings over 15 years of experience across multiple roles in financial and iGaming companies.

Before starting his career at SOFTSWISS, Jan Flores worked as Director of Production Operations at Gaming Innovation Group (GiG). Jan’s experience prior to GiG was with Jackpotjoy Group, where he held the position of Head of Applications and Networks Services and Director of IT Operations.

“I am excited to join a leading team of professionals who have produced a remarkable and innovative suite of products in such a competitive landscape. I look forward to bringing my experience and contributing towards the SOFTSWISS success story”, Jan Flores, Deputy Chief Technology Officer at SOFTSWISS, commented on his new role.

“Jan, without a doubt, has a deep understanding and immense expertise in the iGaming industry and will empower our technical leadership team, making it, even more, business and client-centric, to drive innovations”, continued Ilya Karol, Co-Chief Technology Officer at SOFTSWISS.

Based in Malta, Jan Flores has joined the local SOFTSWISS office. Now the company is focused on expanding its presence in the island nation, well-known as an iGaming hub and looking for iGaming specialists to strengthen the team.

About SOFTSWISS

SOFTSWISS is a widely-acclaimed iGaming expert supplying certified software solutions for managing gambling operations. The company has an international team, which counts 1200+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, providing one-stop-shop iGaming solutions. The company has a vast product portfolio, which includes the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

4 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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