eSports
The Global Esports Market is expected to reach a value of USD 2.8 Billion by 2028, at a CAGR of 14.50% (2022-2028) – SkyQuest Technology
Esports refers to electronic sports, where digital mediums are used among competitors and audiences like PC, tablets, or mobile. Esports are available in the form of video games, which are played in relaxation time as well as professionally by many traditional sportspeople. There are large number of players in the gaming industry, which is larger than the combined viewers and participants in the music and entertainment sectors, and this base is constantly rising globally. The increased demand for video games such as PUBG, Counter-Strike Global Offensive, Call of Duty, and others is expected to enhance the global Esports market revenue.
The outbreak of COVID-19 pandemic has definitely impacted the growth of the global Esports market. The burden of lockdown and social distancing rules has compelled people to engage with one another through digital as well as virtual platforms. Digital transformation in the online gaming/sports sector has contributed to the demand of Esports market. Though, the deployment of Esports was slightly affected by the restricted supply of supplementary tools like gaming setup and console sensors and screens. But, with the relaxations in the lockdown norms and regulations, the growth of the global Esports market is expected to surge exponentially in the coming years.
The future of the global Esports industry will likely be fuelled by mobile phones, which will further reduce obstacles to entry and allow even more gamers and fans to get in. The mobile gaming segment is set to make more than 40% of the total global Esports market in 2021. That popularity is now spilling over into some competitive areas, as China has a flourishing mobile Esports market.
Read market research report, “Global Esports Market is segmented By Device Type (Smart Phone, Smart TV, Desktop-Laptop-Tablets, Gaming Console), By Revenue Model (Sponsorship, Advertising, Merchandise & Tickets, Publisher Fees, Media Rights), By Type (Multiplayer Online Battle Arena (Moba), First-person Shooter (Fps), Real-time Strategy (RTS), Other), By Streaming Platform (Twitch, YouTube, Others), By Audience (Tournament Organizers, Alliances, Game Publishers, Sponsors, Esports Investors, Research Institutes And Organizations, Analysts And Strategic Business Planners, Market Research and Consulting Firms) & By Region- Forecast and Analysis 2022-2028” by SkyQuest
With the increasing viewership on online platforms such as Twitch and YouTube. Digital advertising is expected to produce extra revenue during the forecast period. This investment in Esports facility development is expected to make it the Esports capital of the world. Furthermore, Hangzhou is to host Asian Games in 2022, where Esports is likely to be an official award event. With its huge investments, China is expected to grab a significant market share in global esports market. Tencent Holdings Limited is an important player in the Esports industry in China and played an important role in the growth of Esports in China by developing games like Honor of Kings. It is planning for expanding tournaments for hugely popular games like League of Legends and Honor of Kings in China which is going to attract worldwide players and viewers.
As a result of the domain’s technological nascence, no company currently wields significant influence, and the race to dominance has already begun, with companies investing in multiple Esports projects, acquiring a few on their way to the finish line in the domain. Key players in the global Esports market include Modern Times Group (Sweden), Activision Blizzard (US), Valve Corporation (US), Electronic Arts (US), Nintendo (Japan), Wargaming Public (Cyprus), Turner Broadcasting System (US), Faceit (UK), Hi Rez Studios (Georgia), Rovio Entertainment (Finland), Gungho Online Entertainment (Japan), Alisports (Switzerland), and Gfinity (UK).
The report published by SkyQuest Technology Consulting provides in-depth qualitative insights, historical data, and verifiable projections about Esports market size. The projections featured in the report have been derived using proven research methodologies and assumptions.
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B2B Suppliers
BETER wins Esports Betting Supplier at EGR B2B Awards for second year
BETER has won the Esports Betting Supplier award at the EGR B2B Awards 2026, securing the category for the second consecutive year.
The company said the win is its fifth industry accolade of 2026. The EGR B2B Awards recognise suppliers serving the global iGaming sector across product quality, innovation, reliability and service.
BETER’s esports offering includes its exclusive ESportsBattle content, which it says delivers more than 550,000 events annually across eFootball, eBasketball, eHockey and eTennis, with up to 50 markets per event and an average operator margin of 7.5%+. The company also said ESportsBattle received ESIC Gold Standard Accreditation in 2025 and is now available in several US states, including Kentucky, New Jersey, Arizona, Florida and Colorado.
Separately, BETER said it has expanded its eFootball schedule with more than 4,200 monthly events “tailored to key US betting hours”. It also highlighted its Esports Odds Feed, which it says covers more than 450 tournaments globally and more than 40,000 pre-match and live events annually across titles including CS2, Dota 2, League of Legends and Valorant.
Adam Conway, General Manager of the Esports Business Unit at BETER, said: “Winning this award for the second year in a row is a proud moment for our team and a strong sign that operators continue to see the value of our esports products.
“Our products are built to give operators fast, reliable content that performs around the clock, not only during peak betting hours, while complementing traditional sports. That consistency is what makes the product so important in today’s sportsbook environment.
“We have continued to expand the portfolio, strengthen our US presence, and enhance our eFootball offering. Winning this category again reflects the trust that operators, partners, and the wider industry place in our products and people.
“This recognition reflects the dedication and expertise of teams across the business, including product development, trading, technology, integrity, operations, legal, commercial, marketing, and many others who contribute to our success every day. While we are proud of this achievement, it also motivates us to keep raising the bar, expanding further in regulated markets, and maintaining the high standards that have made BETER one of the industry’s leading providers of fast-paced betting content.”
The post BETER wins Esports Betting Supplier at EGR B2B Awards for second year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília
Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”
During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.
He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.
Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.
“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.
The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.
eSports
Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026
Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.
After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.
AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT
For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.
The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.
Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.
“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.
PERFORMANCE AND RESPONSIBILITY
The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.
Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.
“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.
The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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