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The Global Esports Market is expected to reach a value of USD 2.8 Billion by 2028, at a CAGR of 14.50% (2022-2028) – SkyQuest Technology

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Esports refers to electronic sports, where digital mediums are used among competitors and audiences like PC, tablets, or mobile. Esports are available in the form of video games, which are played in relaxation time as well as professionally by many traditional sportspeople. There are large number of players in the gaming industry, which is larger than the combined viewers and participants in the music and entertainment sectors, and this base is constantly rising globally. The increased demand for video games such as PUBG, Counter-Strike Global Offensive, Call of Duty, and others is expected to enhance the global Esports market revenue.

The outbreak of COVID-19 pandemic has definitely impacted the growth of the global Esports market. The burden of lockdown and social distancing rules has compelled people to engage with one another through digital as well as virtual platforms. Digital transformation in the online gaming/sports sector has contributed to the demand of Esports market. Though, the deployment of Esports was slightly affected by the restricted supply of supplementary tools like gaming setup and console sensors and screens. But, with the relaxations in the lockdown norms and regulations, the growth of the global Esports market is expected to surge exponentially in the coming years.

The future of the global Esports industry will likely be fuelled by mobile phones, which will further reduce obstacles to entry and allow even more gamers and fans to get in. The mobile gaming segment is set to make more than 40% of the total global Esports market in 2021. That popularity is now spilling over into some competitive areas, as China has a flourishing mobile Esports market.

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Read market research report, “Global Esports Market is segmented By Device Type (Smart Phone, Smart TV, Desktop-Laptop-Tablets, Gaming Console), By Revenue Model (Sponsorship, Advertising, Merchandise & Tickets, Publisher Fees, Media Rights), By Type (Multiplayer Online Battle Arena (Moba), First-person Shooter (Fps), Real-time Strategy (RTS), Other), By Streaming Platform (Twitch, YouTube, Others), By Audience (Tournament Organizers, Alliances, Game Publishers, Sponsors, Esports Investors, Research Institutes And Organizations, Analysts And Strategic Business Planners, Market Research and Consulting Firms) & By Region- Forecast and Analysis 2022-2028” by SkyQuest

With the increasing viewership on online platforms such as Twitch and YouTube. Digital advertising is expected to produce extra revenue during the forecast period. This investment in Esports facility development is expected to make it the Esports capital of the world. Furthermore, Hangzhou is to host Asian Games in 2022, where Esports is likely to be an official award event. With its huge investments, China is expected to grab a significant market share in global esports market. Tencent Holdings Limited is an important player in the Esports industry in China and played an important role in the growth of Esports in China by developing games like Honor of Kings. It is planning for expanding tournaments for hugely popular games like League of Legends and Honor of Kings in China which is going to attract worldwide players and viewers.

As a result of the domain’s technological nascence, no company currently wields significant influence, and the race to dominance has already begun, with companies investing in multiple Esports projects, acquiring a few on their way to the finish line in the domain. Key players in the global Esports market include Modern Times Group (Sweden), Activision Blizzard (US), Valve Corporation (US), Electronic Arts (US), Nintendo (Japan), Wargaming Public (Cyprus), Turner Broadcasting System (US), Faceit (UK), Hi Rez Studios (Georgia), Rovio Entertainment (Finland), Gungho Online Entertainment (Japan), Alisports (Switzerland), and Gfinity (UK).

The report published by SkyQuest Technology Consulting provides in-depth qualitative insights, historical data, and verifiable projections about Esports market size. The projections featured in the report have been derived using proven research methodologies and assumptions.

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Ninjas in Pyjamas Renews Partnership with Red Bull

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NIP Group subsidiary Ninjas in Pyjamas (NIP), a legendary esports organisation founded in Sweden in 2000, has officially renewed their partnership with iconic energy drink brand Red Bull. Originally teaming up in November 2022, NIP and Red Bull will strengthen operations, drive growth and expand their reach in esports. Red Bull’s global reputation opens new doors across content creation, fan engagement and operational stability for NIP, whilst Red Bull can reach NIP’s young and engaged audience as part of their continued commitment to the esports industry.

This renewed agreement will engage esports fans through exclusive player content – such as behind-the-scenes tournament footage – alongside the integration of Red Bull branding in Ninjas in Pyjamas’ social media, streams, player jerseys across multiple teams and events.

NIP and Red Bull will also work together on various activations, including the annual [SWE] CS Summit held at Red Bull Gaming Sphere in Stockholm, which sees leaders in the Swedish Counter-Strike scene come together to discuss and shape the future of their national scene. Supporting the Swedish esports scene and driving positive change at a national level is a key pillar of this partnership, which both will take steps to achieve through various activations.

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Hicham Chahine, Co-CEO of NIP Group, said: “It has been a pleasure working with Red Bull over the past two years, collaborating on a series of highly successful projects. The more we work together, the clearer it has become that we align strongly on values and how to create meaningful experiences for our fans. We are truly delighted to continue this journey with them. Their passion for innovation and excellence aligns perfectly with our vision, and together, we look forward to pushing the boundaries of this industry even further.”

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PandaScore and Orenes Grupo unite

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Leading online sportsbook and casino operator in Spain and Mexico integrates provider’s cutting-edge esports odds feed

PandaScore, the award-winning provider of esports data, odds and betting products, has added yet another tier-one operator to its roster of partners after signing a deal with Orenes Grupo.

The partnership sees Orenes Group deploy PandaScore’s powerful Odds feed across its online betting brands in Spain and Mexico, allowing it to offer comprehensive and competitive odds for some of the most popular esports disciplines.

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PandaScore’s Odds Feed really is unrivalled in the scope of markets and the value of the odds it allows operators to offer to their players. It uses a sophisticated model backed by a team of experienced traders including specialist traders for each discipline including CS2, Dota 2 and LoL.

PandaScore has seen a surge in demand for its esports betting data, odds and products as the vertical continues to go from strength to strength, especially as more tier-one brands look to get in on the action. This has seen PandaScore pass €1 billion in esports bets through its platform.

In addition to its Odds Feed, PandaScore offers a range of products including a smart BetBuilder, MicroBetting markets and an innovative AI-powered StoryBuilder.

João Carvalho, Senior Sales Manager at PandaScore, said: “Orenes Grupo has established itself as a leading operator in both Spain and Mexico with its sportsbook and casino brands and through this partnership with PandaScore, can really strengthen that position with a compelling esports betting offering.

“Demand for esports betting is on the rise and savvy operators are looking to capitalise on this by offering markets and odds to their players, which is what Orenes Grupo can now while being confident its odds are among the most competitive.

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“We are thrilled to add another power player to our network of partners and look forward to working with the Orenes Grupo team to help the operator maximise the opportunity that esports betting presents.”

Vicente Rabasco, Head of Product & PMO at Orenes Grupo, added: “PandaScore is a leading provider of esports betting odds and products and we really couldn’t think of a better partner to be working with.

“We have established and defended our position by embracing new trends and delivering experiences our players demand, and this deal with PandaScore allows us to really build momentum behind our esports betting offering by putting quality at the heart of our proposition.”

The post PandaScore and Orenes Grupo unite appeared first on European Gaming Industry News.

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BETBY LAUNCHES EXCLUSIVE CUSTOM CS2 LEAGUE FOR CSGOEMPIRE

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BETBY, a premium provider of innovative sports betting solutions, has announced the launch of a custom-made Counter-Strike 2 (CS2) league exclusively for CSGOEmpire, a leading operator in the esports sector. This latest addition reinforces BETBY’s commitment to delivering tailored esports experiences that enhance engagement and offer operators unique branding opportunities.

The newly introduced league, integrated into BETBY’s award-winning esports content portfolio BETBY Games, fully replicates the lifecycle of a real CS2 match. It follows a best-of-three (BO3) format with a maximum of 24 rounds (MR24) and overtime, incorporating side switches, weapon purchases, bomb plants, and all the mechanics that define real CS2 gameplay.

Featuring top teams from the HLTV ranking, the league ensures a high level of competition. Additionally, a special guest team, ‘Empire’, representing CSGOEmpire’s brand owners, joins the lineup with an up-to-date roster. This exclusive league was made possible through complex mathematical modeling and advanced infrastructure. It is available only on CSGOEmpire, providing its audience with an unparalleled esports betting experience.

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This initiative is part of BETBY’s broader strategic collaboration with Moonrail Limited, the parent company of CSGOEmpire. Through this partnership, BETBY has provided its cutting-edge technology and services to enhance CSGOEmpire’s sportsbook operations, further strengthening its position in the sports betting sector.

Kirill Nekrasov, Head of Sportsbook Product at BETBY, commented: “Our partnership with CSGOEmpire to develop a custom CS2 league highlights our ongoing efforts to push the boundaries of innovation in esports betting. We have meticulously designed this league to replicate the real dynamics of professional CS2 gameplay, ensuring that CSGOEmpire’s users enjoy an authentic and engaging experience that cannot be found anywhere else.”

A representative from CSGOEmpire added: “At CSGOEmpire, we are always looking for ways to bring our users the most authentic and immersive esports betting experiences. BETBY’s ability to develop a fully customized CS2 league that mirrors real gameplay is a game-changer for us. This exclusive league not only strengthens our brand identity but also provides our community with a truly unique betting product they won’t find anywhere else.”

The launch of this league builds upon BETBY’s previous announcement introducing customizable esports tournaments, allowing operators to create tailor-made leagues that align with their brand identity. This framework enables partners to personalize various aspects of their tournaments, from team branding to in-game visuals, making content more engaging and brand-specific. The collaboration with CSGOEmpire is a prime example of how this approach can deliver a unique product that resonates with the platform’s users.

The post BETBY LAUNCHES EXCLUSIVE CUSTOM CS2 LEAGUE FOR CSGOEMPIRE appeared first on European Gaming Industry News.

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