Latest News
Optimove Appoints Jeremy Remus as Head of France
The former Oracle and Adobe Campaign Sales Director brings 20 years of sales experience and will lead the company’s expansion into the French market
Optimove, the leading CRM Marketing Platform, announced today the appointment of Jeremy Remus as the company’s Head of France, overseeing sales and growth of the company’s French operation. The selection indicates Optimove’s rapid growth and determination to expand into new markets.
Jeremy started his sales career in 2003 at Neolane, a conversational marketing company. Neolane recorded annual revenue of just under $60 million and, in 2013, was acquired by Adobe for $600 million, being rebranded as Adobe Campaign and appointing Jeremy as Sales Director. In his most recent role, Jeremy was the VP of Sales, France at Mediarithmics, a next-gen Data Management Platform.
In his new role, Jeremy will oversee Optimove’s sales operation in France and spearhead the company’s expansion into the French market, establishing a dedicated team and a new location for the business, in addition to the company’s existing USA, United Kingdom and Israel offices.
With a Customer Data Platform (CDP) at its core, Optimove helps data-rich brands across industries manage large-scale CRM marketing frameworks. By personalizing thousands of campaigns to hundreds of segments, Optimove allows brands to reach their customers with the right message on the right channel. Unlike other technologies that rely on common, rule-based orchestration, Optimove’s AI-driven solutions autonomously determine the next best action for each customer, eliminating marketers’ need to map every customer journey manually.
In the past 12 months, Optimove has continued its strong momentum, and its CRM Marketing platform has been recognized by research firms and customers alike:
- Named a Leader in The Forrester Wave™: Cross-Channel Campaign Management.
- Recognized as a Challenger in Gartner’s Magic Quadrant for Multichannel Marketing Hubs.
- Received a 4.5/5.0 “Overall Score” and 95% “Willingness to Recommend” by clients on Gartner Peer Insights.
- Positioned as a Leader in the IDC MarketScape: Worldwide Retail and CPG Customer Data Platform 2022 Vendor Assessment.
“We’re excited to welcome Jeremy to Optimove, to lead the company’s French operation,” said Moshe Demri, VP Revenue EMEA at Optimove.” Jeremy is a crucial addition to the team as we make our first steps toward expanding into the burgeoning French market. We are confident Jeremy’s experience and knowledge will enable us to make significant gains there. The French market needs a CDP solution that can provide an edge in addition to tangible and quantified evidence of success. Optimove, which is time and again recognized as a leader in the category, is the perfect solution for brands looking to transform their CRM Marketing strategies.”
“I’m excited to join Optimove and play a major role in the company’s expansion into the French market,” said Jeremy Remus. “I’m humbled and motivated by the trust vested in me by Optimove. The French market is very much a value and data-driven one, and it needs a tech solution that can provide substantial results for brands’ CRM Marketing activities. Knowing the French market inside and out, I’m confident that Optimove, which combines CDP with an AI-led CRM Marketing hub, will perfectly fit brands across all verticals. I look forward to the challenge of developing meaningful partnerships and helping the French market improve CRM Marketing practices and customer experiences.”
Optimove’s expansion into France continues its business acceleration strategy stemming from its latest funding round.
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Argentina
Betano partners Fundación Empate on adapted football program in Argentina
Betano says it will fund weekly training for 192 athletes with Down syndrome and support the FUT21 National Tournament pathway ahead of October.
Betano has partnered with Fundación Empate to launch an adapted football-friendly tournament in Argentina, as part of the operator’s “Desafiá tus límites” (Challenge Your Limits) corporate responsibility programme.
The company said the partnership will support 192 athletes with Down syndrome by funding weekly practices, while also providing operational resources to strengthen training in the run-up to the FUT21 National Tournament in October. Fundación Empate describes FUT21 as Argentina’s main futsal competition for athletes with Down syndrome, bringing together delegations from across the country.
Germán Laborda, President of Fundación Empate, said: “For us, this support means much more than financial aid. It is a concrete opportunity for our players to keep growing, training, and showcasing all their talent. Having companies like Betano get involved in real inclusion helps bring visibility to the enormous effort and commitment of each member of our foundation.”
Alvaro Ferreres, Betano Country Manager for Argentina, added: “At Betano, we understand that social responsibility means getting truly involved and supporting the people behind every story. Supporting the players of Fundación Empate means proving that a company can be an ally that drives opportunities, inclusion, and development through sports.”
Beyond athlete funding, Betano said it will develop Teacher Training Workshops for Inclusive Sports aimed at more than 800 sports professionals, including coaches, physical education teachers and physiotherapists, as well as teams for athletes with Down Syndrome. The company positioned the initiative as part of its broader adapted sports activity under “Desafiá tus límites”, which it said also includes support for Argentina’s national blind football team, Los Murciélagos (The Bats).
The post Betano partners Fundación Empate on adapted football program in Argentina appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
adtech
PropellerAds says Social Traffic lifts game registrations 34.5% in Nigeria test
In a seven-day Onclick campaign, Social Traffic delivered 23.3% of registrations from 17.3% of impressions, the company reports.
PropellerAds has published new user acquisition results from a seven-day game registration campaign in Nigeria, reporting that its “Social Traffic” segment outperformed overall traffic on registrations and revenue efficiency.
According to the company, Social Traffic represented 17.3% of total impressions (20,076 of 115,671) but delivered 23.3% of registrations (199 of 853) and 24.5% of revenue ($96.06 of $392.46). Registrations per 1,000 impressions rose to 9.91 for Social Traffic versus 7.37 campaign-wide, a 34.5% increase. Revenue per 1,000 impressions (RPM) increased to $4.78 versus $3.39, up 41%.
Social Traffic is a targeting subtype within PropellerAds’ Onclick/Popunder format. When enabled on the company’s Self-Service Platform (SSP), ads are served only in placements where a user arrived from a social network such as Facebook or Instagram immediately before landing on the publisher’s page.
PropellerAds attributed the performance gap to browsing context and user intent, arguing that users coming from social platforms are more likely to complete multi-step actions such as registration. Petros Sofroniou, Account Strategist at PropellerAds, said: “In highly competitive user acquisition environments, traffic quality is increasingly critical. In practice, Social Traffic helps advertisers reach users who are more engaged and willing to take action, thereby improving registration performance in campaigns.”
The company positioned the results against what it described as a rapidly expanding Nigerian games market, citing estimates of a $3.5 billion market with roughly 60 million active users and 61% year-over-year growth. PropellerAds said it recommends testing Social Traffic as a dedicated segment and, where results hold, splitting it into a separate campaign for clearer optimization signals; it also suggested using roughly 20× target CPA as a test budget and running tests for 36–48 hours, while noting performance can vary by market and product.
The post PropellerAds says Social Traffic lifts game registrations 34.5% in Nigeria test appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Betnacional realiza o maior São João brasileiro fora do Brasil em Miami
Créditos: Giovanna Shirassu/CriaMov
Marca reuniu mais de mil convidados entre ex-atletas, influenciadores e artistas para celebração inspirada em uma das tradições culturais mais populares do país, durante o principal momento do futebol internacional em 2026
O maior São João brasileiro realizado fora do Brasil tomou conta de Miami na última terça-feira (23). Promovido pela Betnacional e organizado pela AMG, agência especializada em posicionar grandes marcas brasileiras nos Estados Unidos, reuniu mais de mil convidados e levou uma das manifestações culturais mais populares do país para os Estados Unidos justamente no período em que a cidade concentra milhares de brasileiros acompanhando o principal momento do futebol mundial.
Realizado no Jóia Beach Club, o São João Betnacional transformou o espaço em um grande arraial à beira-mar, reunindo música, gastronomia típica, experiências interativas e referências às tradições juninas celebradas em todas as regiões do Brasil. A proposta foi transportar para Miami a atmosfera de uma das festas mais emblemáticas da cultura brasileira e proporcionar aos convidados uma experiência de conexão com suas origens mesmo longe de casa.
“Tem coisa mais brasileira do que isso? De um lado, milhares de pessoas reunidas para viver a emoção de acompanhar a Seleção. Do outro, o São João acontecendo por todo o país. A gente quis trazer essas duas paixões para o mesmo lugar. E não de qualquer jeito. Fizemos questão de construir um São João de verdade, com respeito às tradições, à música, à cultura e às pessoas que fazem essa festa ser tão especial. Ter o Movimento Verde e Amarelo com a gente tornou tudo ainda mais simbólico. Foi uma noite para celebrar o Brasil em sua essência”, afirma Jorge Peixoto, Head de Brand Experience da Betnacional.
E o encontro entre essas paixões também se refletiu no público presente. O evento reuniu personalidades brasileiras, influenciadores, atletas, artistas e convidados especiais, que vem acompanhando a trajetória da seleção nos Estados Unidos.
Tradição brasileira em solo americano
A autenticidade da experiência também esteve presente nas atrações da noite. Entre os destaques da programação estavam a apresentação da quadrilha junina e os shows da cantora Gabi Lacombe, artista radicada nos Estados Unidos que levou ao evento o tradicional forró pé de serra, e do músico Rafa Mesquita, com um repertório marcado pela música brasileira contemporânea. Com apresentações cheias de energia e identidade, os artistas ajudaram a transportar para Miami o clima característico do São João brasileiro.
The post Betnacional realiza o maior São João brasileiro fora do Brasil em Miami appeared first on Americas iGaming & Sports Betting News.
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