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Optimove Appoints Jeremy Remus as Head of France
The former Oracle and Adobe Campaign Sales Director brings 20 years of sales experience and will lead the company’s expansion into the French market
Optimove, the leading CRM Marketing Platform, announced today the appointment of Jeremy Remus as the company’s Head of France, overseeing sales and growth of the company’s French operation. The selection indicates Optimove’s rapid growth and determination to expand into new markets.
Jeremy started his sales career in 2003 at Neolane, a conversational marketing company. Neolane recorded annual revenue of just under $60 million and, in 2013, was acquired by Adobe for $600 million, being rebranded as Adobe Campaign and appointing Jeremy as Sales Director. In his most recent role, Jeremy was the VP of Sales, France at Mediarithmics, a next-gen Data Management Platform.
In his new role, Jeremy will oversee Optimove’s sales operation in France and spearhead the company’s expansion into the French market, establishing a dedicated team and a new location for the business, in addition to the company’s existing USA, United Kingdom and Israel offices.
With a Customer Data Platform (CDP) at its core, Optimove helps data-rich brands across industries manage large-scale CRM marketing frameworks. By personalizing thousands of campaigns to hundreds of segments, Optimove allows brands to reach their customers with the right message on the right channel. Unlike other technologies that rely on common, rule-based orchestration, Optimove’s AI-driven solutions autonomously determine the next best action for each customer, eliminating marketers’ need to map every customer journey manually.
In the past 12 months, Optimove has continued its strong momentum, and its CRM Marketing platform has been recognized by research firms and customers alike:
- Named a Leader in The Forrester Wave™: Cross-Channel Campaign Management.
- Recognized as a Challenger in Gartner’s Magic Quadrant for Multichannel Marketing Hubs.
- Received a 4.5/5.0 “Overall Score” and 95% “Willingness to Recommend” by clients on Gartner Peer Insights.
- Positioned as a Leader in the IDC MarketScape: Worldwide Retail and CPG Customer Data Platform 2022 Vendor Assessment.
“We’re excited to welcome Jeremy to Optimove, to lead the company’s French operation,” said Moshe Demri, VP Revenue EMEA at Optimove.” Jeremy is a crucial addition to the team as we make our first steps toward expanding into the burgeoning French market. We are confident Jeremy’s experience and knowledge will enable us to make significant gains there. The French market needs a CDP solution that can provide an edge in addition to tangible and quantified evidence of success. Optimove, which is time and again recognized as a leader in the category, is the perfect solution for brands looking to transform their CRM Marketing strategies.”
“I’m excited to join Optimove and play a major role in the company’s expansion into the French market,” said Jeremy Remus. “I’m humbled and motivated by the trust vested in me by Optimove. The French market is very much a value and data-driven one, and it needs a tech solution that can provide substantial results for brands’ CRM Marketing activities. Knowing the French market inside and out, I’m confident that Optimove, which combines CDP with an AI-led CRM Marketing hub, will perfectly fit brands across all verticals. I look forward to the challenge of developing meaningful partnerships and helping the French market improve CRM Marketing practices and customer experiences.”
Optimove’s expansion into France continues its business acceleration strategy stemming from its latest funding round.
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1X2 Network
1X2 Network launches in Finland via Veikkaus deal
Initial rollout brings 10 slots from Iron Dog Studio and Prospect Gaming to the state-owned operator, via Light & Wonder.
1X2 Network has entered the Finnish market after signing a content partnership with Veikkaus, Finland’s state-owned gaming operator.
Under the agreement, a selection of titles from 1X2 Network studios Iron Dog Studio and Prospect Gaming will go live for Finnish players for the first time. The initial rollout includes 10 games, with named titles including 3 HOT CHILLI PEPPERS, 3 PORKY BANKS HOLD and WIN EXTRA, BURN IN HELL, and PIÑATA GO GO.
1X2 Network said the integration was enabled through its collaboration with Light & Wonder, which is supplying the route to market for the content.
Kevin Reid, Chief Executive Officer at 1X2 Network said: “We are delighted to partner with Veikkaus and bring our games to players in Finland. Veikkaus has built a strong reputation as a trusted and responsible operator, and this launch represents an exciting opportunity for us to introduce titles from our flagship studios, Iron Dog Studio and Prospect Gaming to a brand-new audience.”
Riikka Seppänen, VP, iCasino at Veikkaus said: “We are pleased to welcome content from 1X2 Network to our platform. Their games offer engaging gameplay and popular features that we believe will resonate well with our players while supporting our commitment to delivering high quality and responsible entertainment.”
The post 1X2 Network launches in Finland via Veikkaus deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Digital Wallets
Neosurf reorganises operations as it targets Europe and the Americas expansion
Neosurf has reorganised its operations as it prepares to scale products and expand across Europe and the Americas, the cash-to-digital payments provider said.
The company said the updated structure is intended to better support the rollout of “new market-ready products” and help it deliver its payment solutions “on a wider scale.” Neosurf did not disclose what specific organisational changes were made or whether the move affects headcount.
Neosurf also positioned the reorganisation as a way to improve agility in response to future regulatory changes, saying the company aims to remain flexible operationally and technologically as it moves into its “next major phase of its evolution.”
Andrea McGeachin, Global CEO at Neosurf, said: “As we continue to grow our new digital wallet products across Europe and the Americas, it’s important that our organisation evolves alongside our ambitions. Our new structure ensures that we’re built for agility, resilience, and long-term success, and we remain committed to our mission of bridging the gap between cash and digital payments with an optimised foundation that’s built to proactively anticipate and adapt to future regulatory change.”
Neosurf said it will share further updates on its plans “shortly.”
The post Neosurf reorganises operations as it targets Europe and the Americas expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
appointments
GameOn appoints Fana Colette as Senior Social Media Manager
GameOn has appointed Fana Colette as Senior Social Media Manager, as the B2B marketing agency expands its social media service capabilities.
Colette joins from Gambling.com Group, where GameOn said she helped grow social pages to “tens of thousands of followers,” combining creative storytelling with commercial objectives.
GameOn positioned the hire as a response to increasing demand for social media strategy across iGaming operators, suppliers and affiliates looking to differentiate in a crowded market. The company said Colette will add senior oversight to structured, audience-focused content planning.
In the role, Colette will work with GameOn’s existing clients and lead social media strategy for new accounts, according to the company.
Lizzie Thomas, Head of Social Media at GameOn, said: “Bringing Fana on board allows us to support the growing demand for sophisticated, senior-led social strategies.
“Her experience in building social profiles from the ground up and developing content that resonates with audiences aligns perfectly with how we approach social at GameOn.”
Fana Colette, Senior Social Media Manager at GameOn, added: “I’m excited to be joining GameOn at such a dynamic time for the business.
“Social media is such an important part of how brands build visibility, trust and engagement, and I’m looking forward to helping clients create content that is both strategically grounded and creatively strong.
“GameOn has a clear understanding of the iGaming space, and I’m excited to contribute to that with thoughtful, audience-focused social work.”
The post GameOn appoints Fana Colette as Senior Social Media Manager appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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