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Honoré Gaming rolls out dedicated loyalty scheme for Africa

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Leading sportsbook platform and technology provider has developed a rewards system that can result in an average 24% rise in bets per player per month

Honoré Gaming, the leading online sportsbook platform and technology provider, has developed and launched a loyalty scheme especially for the African market where it is the provider of choice for many big-name brands.

The loyalty scheme takes the level-up format with players able to earn reward points for every bet they place – the higher the expected margin of the bet, the higher the number of reward points the player receives. Points can then be redeemed as cash or free bets.

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There are six levels in total and the system has been designed in a way that ensures that between 20% and 30% of active bettors will be able to reach at least level one of the scheme each month.

Players can see their current number of reward points as well as how many they need to clear the next level. To ensure the loyalty scheme delivers fun and transparency, players can also see how many points they will be awarded on the active bets they have placed.

The loyalty scheme has been live with a select number of African operators in markets such as Congo Brazzaville, Chad and Nigeria for three months and these operators have seen on average a 24% increase in the number of bets per player per month.

Christophe Casanova, Chief Operating Officer at Honoré Gaming, said: “Operators are always looking for ways to retain players and reward them for their loyalty to their sportsbook or casino. Loyalty schemes have long been a powerful way of doing this, so we wanted to offer such a scheme to operators in African markets.

“The Honoré Loyalty Scheme has been designed to add an element of fun but also transparency with players able to see how many points they could receive from each of the bets they have placed. That these points can then be cashed in for free bets or free money adds huge value to their play.

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“We can already see just how effective our loyalty scheme can be with the operator partners that have been running it for the past few months, so we look forward to rolling it out with our other partners and for them to be able to drive bet volumes while boosting retention rates.”

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Africa

EGT Digital with one more significant achievement in South Africa

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EGT Digital has expanded its presence in South Africa after the local operator playTsogo recently added the provider’s gaming content to its popular online betting site. Its visitors now can dive into the fascinating world of the Bulgarian iGaming company, offering classic slots like Burning Hot, Zodiac Wheel, Rise of Ra, as well as titles like Sugartime, including cascading reels and Buy-in features. playTsogo customers will also be able to try their luck with the crash game xRide, where the winnings are generated by an increasing multiplier, and the participants can track in real-time the results of everyone else playing at the same time.

Tsvetomira Drumeva, Head of Sales at EGT Digital, expressed her satisfaction with the partnership: “We are very happy to be collaborating with playTsogo, one of the largest operators in South Africa. This will allow us to reach even more domestic players and increase our popularity in the country, while adding value to the casino’s portfolio, enriching it with diverse offerings, in which everyone can find the best offer for themselves.”

Asad Gafoor, Product Manager for playTsogo, also gave a positive evaluation of EGT Digital’s slots performance, emphasizing the high level of engagement they create among players. “This, combined with the high winning chances and the numerous attractive bonuses, guarantees that EGT Digital will be one of our customers’ favorite gaming providers,” he concluded.

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The post EGT Digital with one more significant achievement in South Africa appeared first on European Gaming Industry News.

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Africa

NowNow Gaming partners with Hinterzimmer to deliver content across Africa

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NowNow Gaming, a newly founded gaming studio from South Africa and one of the first to emerge from the region in recent years, has entered into a strategic licensing agreement with Hinterzimmer to utilise their advanced RGS (Remote Game Server) platform. This partnership will allow NowNow Gaming to deliver a dynamic mix of localised and internationally positioned content to the rapidly expanding online casino market across Africa.

While the Hinterzimmer RGS enables studios to tap into a globally distributed network, NowNow’s primary focus will be on using this cutting-edge platform to deliver tailored content to operators in South Africa. However, with an eye on broader growth, the content produced will blend local cultural elements with internationally recognised game mechanics, ensuring that the games are not only relevant to the African market but also appealing to players in global markets.

The collaboration marks a pivotal milestone for both companies, as they seek to make a significant impact in a rapidly evolving market.

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Robert Lenzhofer, CEO & Co-Founder Hölle Games, said: “Working with NowNow has been an absolutely delight so far. The team have extensive iGaming-experience and deep, local expertise with regards to the South African market which should give this cooperation a very good kick-start in the beginning! Very excited to be helping out NowNow with our range of RGS-services!”

Sandro Borelli, the CEO & Founder of NowNow Gaming said: “I’m incredibly excited about our partnership with Hinterzimmer. Their innovative RGS platform provides us with the tools and flexibility to deliver the engaging, localized content we’ve always envisioned, while also opening doors to global markets. Our first roll-out of games will be within South Africa, which is home for us, and where we believe we can offer significant value to operators. With our strong relationships in the country, we’re optimistic about the opportunity to build a solid presence and grow alongside the market.”

The post NowNow Gaming partners with Hinterzimmer to deliver content across Africa appeared first on European Gaming Industry News.

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Africa

Tom Horn Gaming partners with Aardvark Technologies to expand into South Africa

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Tom Horn Gaming, a leading iGaming software supplier, has announced its latest partnership with Aardvark Technologies, a gambling and betting software platform provider.

With South Africa’s regulated market rapidly expanding, this collaboration marks a strategic step in Tom Horn Gaming’s global growth journey. By joining forces with Aardvark Technologies, the supplier reinforces its presence in regulated markets and extends its reach to new audiences –  operators and players alike.

Ondrej Lapides, CEO of Tom Horn Gaming, said: South Africa is a vibrant market with immense potential, and we’re excited to introduce our content to players in the region. Aardvark Technologies is a brand renowned for its excellent platform solutions, and this partnership allows operators to enhance their offerings effortlessly with our high-quality games. We look forward to growing together and building lasting relationships with local partners who share our vision for excellence.

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Arijus DenisovasCommercial Director at Aardvark Technologies, added: We’re thrilled to bring Tom Horn Gaming’s engaging content to our platform and introduce it to the South African market. Their diverse portfolio aligns perfectly with local player preferences, and we’re confident it will add significant value to operators. This partnership underscores our commitment to offering cutting-edge solutions and delivering top-tier gaming experiences in the region.

Through Aardvark Technologies’ platform, South African operators can now access Tom Horn Gaming’s diverse portfolio, including the blockbuster 243 Crystal Fruits series and The Secret of Ba.

The post Tom Horn Gaming partners with Aardvark Technologies to expand into South Africa appeared first on European Gaming Industry News.

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