Africa
Honoré Gaming rolls out dedicated loyalty scheme for Africa
Leading sportsbook platform and technology provider has developed a rewards system that can result in an average 24% rise in bets per player per month
Honoré Gaming, the leading online sportsbook platform and technology provider, has developed and launched a loyalty scheme especially for the African market where it is the provider of choice for many big-name brands.
The loyalty scheme takes the level-up format with players able to earn reward points for every bet they place – the higher the expected margin of the bet, the higher the number of reward points the player receives. Points can then be redeemed as cash or free bets.
There are six levels in total and the system has been designed in a way that ensures that between 20% and 30% of active bettors will be able to reach at least level one of the scheme each month.
Players can see their current number of reward points as well as how many they need to clear the next level. To ensure the loyalty scheme delivers fun and transparency, players can also see how many points they will be awarded on the active bets they have placed.
The loyalty scheme has been live with a select number of African operators in markets such as Congo Brazzaville, Chad and Nigeria for three months and these operators have seen on average a 24% increase in the number of bets per player per month.
Christophe Casanova, Chief Operating Officer at Honoré Gaming, said: “Operators are always looking for ways to retain players and reward them for their loyalty to their sportsbook or casino. Loyalty schemes have long been a powerful way of doing this, so we wanted to offer such a scheme to operators in African markets.
“The Honoré Loyalty Scheme has been designed to add an element of fun but also transparency with players able to see how many points they could receive from each of the bets they have placed. That these points can then be cashed in for free bets or free money adds huge value to their play.
“We can already see just how effective our loyalty scheme can be with the operator partners that have been running it for the past few months, so we look forward to rolling it out with our other partners and for them to be able to drive bet volumes while boosting retention rates.”
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Africa
Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market
Meridianbet, a subsidiary of Golden Matrix Group, Inc., has officially launched its B2B operations in Nigeria, one of the largest and fastest-growing betting markets in Africa. The company’s entry into Nigeria further strengthens its 20-year presence in Africa, leveraging its proven track record in regulated markets to deliver world-class gaming products.
Through its newly licensed local entity, Masterlive Network Limited, Meridianbet has secured full regulatory approval from the Lagos State Lotteries and Gaming Authority (LSLGA), allowing it to operate in both sports betting and online casino verticals under License No: LSLGA/OP/OSB/MB041124.
The official launch of Meridianbet.ng marks a strategic expansion into a market worth over $2 billion, according to the research of Orange Business Intelligence Technology, with over 60 million Nigerians actively participate in betting, contributing to one of the fastest-growing industries on the continent.
Zoran Milosevic, CEO of Meridianbet, commented: “Our expansion into Nigeria marks a significant step in our long-term strategy to deepen our presence in Africa’s most dynamic gaming markets. With a highly engaged player base and strong industry growth, Nigeria presents a major opportunity for our B2B model. We are committed to bringing our cutting-edge technology, AI-powered betting solutions, and localized expertise to drive long-term success for our partners in the region.”
FY 2024 Revenue Growth & Investor Outlook
Golden Matrix Group has provided a preliminary full-year 2024 revenue estimate of $150 million, reflecting the company’s continued growth trajectory. The Group expects to release its audited FY 2024 financial results in the coming days, offering investors a comprehensive performance overview. The Nigerian market represents a strategic opportunity for future revenue expansion, aligning with GMGI’s global strategy to strengthen its presence in high-growth gaming markets.
Key Market Potential & Strategic Expansion
According to the Orange Business Intelligence Technology (ORBIT), Nigeria’s betting industry surpassed $2 billion back in 2020, with projections indicating up to $4.7 billion in annual revenue potential over the next decade. Football remains the primary driver of market growth, with a vast customer base engaging both online and offline. Meridianbet’s B2B model will provide advanced technology solutions, gaming content, and platform services to local operators, offering a scalable and highly adaptable system tailored to the Nigerian market.
A Strategic Milestone in Meridianbet’s African Growth
With operations in 18 markets across Europe, Africa, and Latin America, Meridianbet has built a reputation as a leading technology provider and betting operator. The company’s expansion into Nigeria follows its long-standing success in established African markets, where it has been a dominant player for over two decades.
The soft launch of Meridianbet.ng is already delivering positive early results, with strong partner satisfaction and excellent customer feedback.
AI-Powered Innovation & Market Expansion
As part of this rollout, Meridianbet is introducing its proprietary AI Sports Betting Recommender and AI Casino Recommender, delivering personalized betting experiences based on real-time data, player behavior, and predictive analytics. These innovations, already proving successful in multiple markets, will enhance customer engagement, retention, and overall user satisfaction in Nigeria’s rapidly evolving gaming landscape.
The post Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market appeared first on European Gaming Industry News.
Galaxsys is proud to announce that Tower Rush, one of its latest game releases, has secured its second award of Q1, earning the title of ‘Best Crash Game 2025’ at the SiGMA Africa Awards.
Tower Rush continues its award-winning streak, securing the ‘Best Crash Game 2025’ title at the SiGMA Africa Awards.
The SiGMA Africa Awards celebrate leading companies in the iGaming industry, bringing together industry leaders to recognise the year’s top performers. Galaxsys is proud to be among this year’s winners, with its latest release, Tower Rush, receiving the ‘Best Crash Game 2025’ award. In February, it was named ‘Best New Game 2025’ at the AIBC Eurasia Awards, making this its second recognition of the year and third overall.
Hayk Sargsyan, CEO of Galaxsys, shared his enthusiasm and appreciation: “We’re honored and grateful for the ongoing support and recognition. Tower Rush has been a standout success since its launch, and seeing it already win three awards is incredible. This inspires us to keep innovating and setting the bar for ourselves even higher.”
Galaxsys is passionate about developing innovative, engaging, and visually attractive games. Tower Rush exemplifies this dedication, combining dynamic gameplay with interactive design to offer players a thrilling and rewarding experience.
The post Tower Rush by Galaxsys Wins ‘Best Crash Game 2025’ at SiGMA Africa Awards appeared first on European Gaming Industry News.
EGT Digital has been named the “Best Slot Game Provider 2025” by the prestigious SiGMA Africa Awards. At an official ceremony on March 10 in Cape Town, the Bulgarian iGaming provider received the award in recognition of its diverse portfolio of gaming solutions, which enjoy huge popularity in over 50 markets around the world.
“It is a great pleasure and honor for me to accept this prize on behalf of EGT Digital”, said Tsvetomira Drumeva, Head of Sales at the company. “We would like to thank our incredible team, without whom our success would not have been possible, as well as our esteemed partners and friends, who once again gave a high evaluation of our constant pursuit of innovation and player experience improvement. Today is a double celebration for EGT Digital, which has a birthday. What better way to mark it than with this valuable award!”
The SIGMA Africa Awards is an annual competition recognizing excellence in 26 categories. It distinguishes companies or individuals that stand out with exceptional creativity and innovative approach, which are of crucial significance for the progress of the gaming industry.
The post EGT Digital is the “Best Slot Game Provider 2025” according to SiGMA Africa Awards appeared first on European Gaming Industry News.
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