Africa
Honoré Gaming rolls out dedicated loyalty scheme for Africa
Leading sportsbook platform and technology provider has developed a rewards system that can result in an average 24% rise in bets per player per month
Honoré Gaming, the leading online sportsbook platform and technology provider, has developed and launched a loyalty scheme especially for the African market where it is the provider of choice for many big-name brands.
The loyalty scheme takes the level-up format with players able to earn reward points for every bet they place – the higher the expected margin of the bet, the higher the number of reward points the player receives. Points can then be redeemed as cash or free bets.
There are six levels in total and the system has been designed in a way that ensures that between 20% and 30% of active bettors will be able to reach at least level one of the scheme each month.
Players can see their current number of reward points as well as how many they need to clear the next level. To ensure the loyalty scheme delivers fun and transparency, players can also see how many points they will be awarded on the active bets they have placed.
The loyalty scheme has been live with a select number of African operators in markets such as Congo Brazzaville, Chad and Nigeria for three months and these operators have seen on average a 24% increase in the number of bets per player per month.
Christophe Casanova, Chief Operating Officer at Honoré Gaming, said: “Operators are always looking for ways to retain players and reward them for their loyalty to their sportsbook or casino. Loyalty schemes have long been a powerful way of doing this, so we wanted to offer such a scheme to operators in African markets.
“The Honoré Loyalty Scheme has been designed to add an element of fun but also transparency with players able to see how many points they could receive from each of the bets they have placed. That these points can then be cashed in for free bets or free money adds huge value to their play.
“We can already see just how effective our loyalty scheme can be with the operator partners that have been running it for the past few months, so we look forward to rolling it out with our other partners and for them to be able to drive bet volumes while boosting retention rates.”
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Africa
Gaming Tech Summit Africa convenes regulators and operators in Nairobi
Gaming Tech Summit Africa (GTSA) brought regulators, policymakers and gaming industry stakeholders to Nairobi on 4 June for its third edition, hosted at the Argyle Grand Hotel.
Organisers positioned the event around the theme “Building Africa’s Sustainable & Scalable Gaming Tech Industry,” with agenda focus areas including taxation, consumer protection, enforcement against illegal operators, and the role of digital payments in fast-growing online betting and gaming markets.
The press release cited market projections that Africa’s online betting and gaming sector could grow from an estimated US$12.7 billion in 2026 to US$19.4 billion by 2030, framing the sector as increasingly relevant to public revenue, investor confidence and regulatory consistency across jurisdictions.
Kenya’s hosting role was highlighted as a key context point, with organisers pointing to its status as a major gaming and digital payments market. The summit also said it was officially endorsed by the Gambling Regulatory Authority of Kenya.
“Africa’s gaming industry has reached a stage where growth must be matched by responsibility, structure and long-term thinking,” said David Moshi,Managing Director at Velex Advisory. “The value of this summit lies in bringing the right people into one room to have honest conversations about where the industry is headed and what must be done to build a stronger foundation. Our ambition goes beyond hosting a successful summit; it is to support a more connected, transparent and sustainable gaming ecosystem across Africa.”
Companies named as participants included Afitech, 1xBet, BetConstruct, SharpVision, Aviator, BMM Testlabs and Evidentia AI, among others.
The post Gaming Tech Summit Africa convenes regulators and operators in Nairobi appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Gaming Realms expands into three African markets via SportyBet partnership
Gaming Realms, the originator of the distinctive Slingo format, has expanded its presence in Africa by partnering with SportyBet in Nigeria, Kenya, and Ghana, only weeks following its market launch in South Africa.
Players in the area of the top operator can now explore a wide range of Slingo games, featuring popular titles like Slingo Sweet Bonanza, Slingo Day of the Dab, and Slingo Xxxtreme. The legendary product has demonstrated widespread attraction worldwide, delivering a distinct experience that fuses the thrill of slots with tactical elements.
The operator belongs to Sporty Group, a global media and entertainment firm that possesses licenses to provide betting and online casino offerings in various regulated African areas.
Entering the three newly regulated markets marks a significant accomplishment for Gaming Realms, with Africa being a crucial growth region for the provider that has quickly expanded its footprint in Europe and North America in the past year. The newest expansion comes after a recent market launch in South Africa, with the company planning to grow further in the African region soon.
Laura Norton, Account Manager at Gaming Realms, said: “Entering three new African markets at once together with SportyBet is a fantastic achievement for the Gaming Realms team.
“We are encouraged by the initial performance and are confident our unique content is appealing to SportyBet’s local customers and look forward to a successful partnership.”
Joey Hurtado, Director of Casino at SportyBet, said: “Being the first operator to introduce Gaming Realms’ content in three of our core African markets is a real coup.
“Their product offering provides something truly different and this collaboration helps us deliver on our promise to offer our customers a best-in-class entertainment experience.”
The post Gaming Realms expands into three African markets via SportyBet partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Greentube partners with World Sports Betting to expand in South Africa
Deal follows Greentube’s spring 2025 market entry and brings Book of Ra and other slots to the operator’s casino lobby.
Greentube has signed a content partnership with South African operator World Sports Betting, extending its distribution in the country following its market entry in spring 2025.
Under the agreement, World Sports Betting will roll out a selection of Greentube titles, mixing new releases with established land-based games. Initial launches include Queen Cleopatra and 25 Red Hot 7 Clover Link.
The wider lineup named in the announcement includes Book of Ra, Lucky Lady’s Charm and Sizzling Hot. Greentube said the content package has been tailored for South Africa.
Razvan Glodea, Sales and Key Account Manager at Greentube, said: “We’ve been working hard to bring our games live with such an important brand in the South African market, and we’re excited to make our portfolio accessible to even more players.
“With our iconic titles that players already know and love, we’re confident in gaining strong engagement alongside World Sports Betting. We’re also looking forward to delivering great results, supported by a range of exciting promotional activities planned for players very soon.”
Ryno Du Plessis at World Sports Betting, added: “Greentube’s portfolio features some of the most recognisable titles in the industry, and we’re delighted to bring these games to our players.
“This partnership allows us to further strengthen our casino offering with content that has a proven track record, while also introducing exciting new games tailored to our audience.”
The post Greentube partners with World Sports Betting to expand in South Africa appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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