William Hill goes live in Latvia powered by GiG

William Hill, one of the largest and most recognisable brands in the gaming industry has gone ‘live’ in Latvia this month, all proudly powered by Gaming innovation Group’s (GiG) award-winning iGaming platform.

Whilst strengthening GiG’s existing presence in the country, this launch see’s the realisation of the first steps for the William Hill label into the burgeoning Latvian market, with the two companies partnering to fully rebrand the site of one of the previous leading operators, from 11.lv to williamhill.lv.

William Hill’s new online Latvian offering has been built using GiG’s much lauded frontend framework and will provide its players with an attractive, user-friendly and competitive online casino and sportsbook. With a unique look and feel, the quality of GiG’s delivery promises that they will stand out as a leading operator within the Latvian market, both now and into the future.

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Richard Brown, CEO said: “We are proud that William Hill has chosen our frontend solution for the rebrand and launch of its newly acquired online casino and sportsbook sites for Latvia. We look forward to continuing to support William Hill in their success and expansion in the Latvian market ”

Janis Tregers, Managing Director for William Hill Latvia: “We are very excited to continue our journey in the Latvian market by working with such a strong brand as William Hill. 11.lv has served us well and will be missed, but the transition comes easier to ourselves and our customers in large part because of the improvements in the product we have been able to deliver in collaboration with GiG to accompany this rebrand.”