Betfair
Betfair Becomes Official Betting Sponsor of Palmeiras
Two-year agreement includes master sponsorship of the women’s team and presence on all digital assets
Betfair, part of Flutter Entertainment plc, has become the official betting sponsor of Sociedade Esportiva Palmeiras, one of Brazil’s most successful and most popular league football clubs.
The two-year partnership provides for the inclusion of Betfair on all of the club’s digital platforms as well as on the Palmeiras women’s team kit in what is one of the largest partnerships in the country for women’s football. Betfair will also work with Palmeiras on a series of promotions and initiatives, including offering fans unique experiences on the field.
To kick-off the partnership, international Betfair brand ambassador, five times champion and historic club idol Rivaldo joined Palmeiras in Brazil as part of a teaser campaign with President Leila Pereira. Betfair and Palmeiras also launched a joint manifesto on social media networks celebrating the possibilities and opportunities that sport presents to clubs, players and communities.
Kimberley Daly, Marketing Director at Betfair, said:
“We are delighted to be partnering with Palmeiras. Together with the club, Betfair’s role is to invest in creating opportunities for women to excel in the sport, as well as continue investing in the men’s team, whose recent successes brought joy to the alviverde fans. Betfair puts fans at the forefront of everything we do and this is very much in line with the values of the Palmeiras Family. We are very excited to be part of the Alviverde Family as well.”
Leila Pereira, President of Palmeiras, said:
“We are very proud to announce our partnership with Betfair, one of the world’s leading operators in the sports betting industry. This agreement will allow our women’s team to continue growing and winning titles. Palmeiras is a multisports association and we are always looking for ways to strengthen the different modalities within the club to ensure that all of them are self-sufficient.”
Betfair has a history of investing in football in South America. Since 2019, the brand has been the official sponsor of the two largest and most esteemed club football competitions in South America, the annual CONMEBOL Copa Libertadores and the Copa Sudamericana. Both agreements showcase the Betfair brand across South America through in-stadia branding, broadcast and digital advertising.
In January this year, Betfair also announced its official 2022 season sponsorship of the most watched regional football tournament in Brazil, the Campeonato Carioca.
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Brazilian football club Vasco da Gama and Betfair, one of the largest online sports betting companies in the world, announced the biggest sponsorship agreement in the club’s history. The contract is valid until December 31, 2025, with the possibility of renewal for two more seasons. The company’s brand will be displayed in the men’s team’s master property, and includes the inclusion of Betfair on the shoulder blade of the women’s team’s shirts, in addition to exclusive official digital content from Legítimo Clube do Povo.
The agreement marks the beginning of a partnership journey between two major institutions: Betfair, a pioneering company in the field of online sports betting, founded in England in 2000, joins Vasco da Gama, a Rio club with a Cruzmaltina mass of more than 20 million fans spread across Brazil, the world’s first continental champion, winner of a Libertadores da América, four Brazilian Championships and a Copa do Brasil, a club that inspires generations with great names in national football such as Barbosa, Ademir, Bellini, Roberto as idols Dinamite, Romário, Carlos Germano, Edmundo, Juninho Pernambucano, Pedrinho, Philippe Coutinho, among others.
“It is an honor and an achievement to close this partnership, the largest in Vasco’s history, with Betfair. There were weeks of intense work to get the best for our club with a huge and consolidated company. We still have challenges ahead, but our commitment to working seriously and hard for Vasco continues,” Lúcio Barbosa, CEO of Vasco, said.
“The partnership between Vasco and Betfair is not just a master sponsorship on the team’s shirt, it is also a strategic collaboration based on shared values, excellence and passion for football, respecting the greatness of its history, but also strengthening investment in project within the Rio team to help develop the club’s present and future. For us at Betfair, we are delighted to work together with a team that has growth objectives to strengthen the ties between the two brands. We are very excited to bring Vasco fans exclusive experiences that only Betfair can offer to bring fans even closer to their club, their heart and all the action of each match,” Kimberly Daly, General Director of Betfair International, said.
The contract model is innovative, and is based on a culture of cooperation between companies, providing for deliveries that go beyond the properties on the shirts. A series of activities will be aimed directly at the millions of fans who make up the Team da Virada, such as raffles and prizes for VIP tickets and official products, exclusive promotions and unique experiences with the Rio team.
The newly promoted Brazilian Serie A side, Cruzeiro Esporte Clube have landed a new sponsorship agreement with the UK-based operator, Betfair.
As part of the agreement, the betting firm’s logo is incorporated on the chest of the club’s shirt, which is back in Serie A of the Brazilian Championship after a recent promotion after three years.
The agreement covers the men’s team and an essential space for brand awareness on the women’s kits – on the back, at the top.
Gabriel Lima, CEO of the club, said: “This historic partnership is the size of Cruzeiro. It has a lot of strength, a huge potential. The club is going through a very special moment. With serious and professional work, we are recovering the fans’ trust, which is fundamental for us. Closing with Betfair, one of the giants in its segment, is an important step on Cruzeiro’s way back to its well-deserved prominent position in Brazilian football.”
Furthermore, a series of activations aimed directly at the approximately 10 million fans that comprise Naço Azul, including raffles and awards for VIP tickets and official products, exclusive promotions and experiences with Raposa talent, will be held.
Besides that, the operator has assured brand visibility in all Cruzeiro digital media, training epaulettes, interview backdrops, prisms in the stadium, logo on the team bus, and the release of a personalized club legends program.
Kimberley Daly, Managing Director of Betfair International, said: “We are very excited about this partnership, as we will have the opportunity to support Cruzeiro at a special and important moment in its 100+ year history.
“This partnership is a demonstration of Betfair’s commitment and investment in the club’s professional men’s and women’s teams, without losing focus on what is most precious to Cruzeiro: the fans. With Betfair, the game is different, and we put fans at the heart of everything we do to bring them experiences that only Betfair can offer.”
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MGA Games, specialists in developing localised slot games for global operators, makes content available to users of the Betfair portal in Colombia. The leading international company in sports betting and online casino gaming joins the group of operators that trust in MGA Games’ slot games, offering a new and unique product to its customers.
The operator has just launched its first selection of MGA titles, including successful 5-reel slot games such as Golden Throne, Gold Mermaid by Renata Gonzalez, Wild Africa, Lucky Dragon, and Castle Slots. All are 100% mobile responsive and feature the MGA Games Triple View system allowing users to enjoy an exceptional gaming experience with high-quality content and high download speed to play without waiting from any device.
Javier Lanfranchi, Sales Director at MGA Games, comments: “Latin America is an important market for us. And continuing to position ourselves in Colombia is an important part of our internationalisation strategy. To do this with a partner like Betfair, one of the most important international operators with whom we have an excellent collaborative relationship, is greatly satisfying for us. We are sure this will be a highly positive relationship for both parties. At MGA Games, we create unique localised products that meet the highest quality standards, and we are sure that Betfair Colombia users will love them.”
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