Canada
Smarkets partners with Affinity Interactive to bring SBK betting app to Iowa
Smarkets, one of the biggest betting exchange platforms in the world, and Affinity Interactive, an omni-channel gaming industry leader, today announced a new agreement for sports betting market access in the state of Iowa.
Smarkets will launch in Iowa with its SBK sportsbook app, which will be unique in the market as it draws prices from the Smarkets betting exchange, one of the world’s leading platforms for betting and trading on sports, politics and current affairs.
Smarkets expects to launch SBK in Iowa later this year. In 2019, Smarkets signed an agreement with Full House Resorts, and the SBK app has been live in Colorado since June 2020, with an additional launch planned in Indiana prior to SBK’s introduction in Iowa.
Jason Trost, CEO/Founder of Smarkets, said: “I’m incredibly excited about this deal. The potential for SBK is huge in America, so adding our third licensed state is key as we move to our next stage of growth.
“It is particularly meaningful for me as my family is from Iowa, and so I have always wanted the opportunity to launch there. I can’t wait for bettors in Iowa to enjoy SBK’s market-leading odds.”
Mary Beth Higgins, CEO of Affinity Interactive, said: “We are pleased to help Smarkets add SBK to another U.S. marketplace, and look forward to welcoming them to Iowa.”
The state of Iowa legalized sports betting in May 2019, and wagers totaled more than $2 billion in 2021.
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AGLC
Inspired Entertainment Secures Alberta iGaming Supplier Registration
Inspired Entertainment announced that it has been approved by the Alberta Gaming, Liquor and Cannabis Commission (AGLC) and has obtained registration as an iGaming Goods or Services Supplier – Critical Gaming Systems (IGCS).
This approval positions Inspired to support operators in Alberta’s soon to launch regulated iGaming market, further strengthening the Company’s presence across North America.
Alberta will become only the second Canadian province to introduce a regulated commercial online casino and sports betting market, with a planned launch date in the third quarter 2026. The province’s approach emphasizes strong regulation, player protection, and social responsibility.
Inspired is already active in the province through its partnership with Play Alberta, the government-run iGaming platform. That live experience gives Inspired valuable insight into the market, the regulatory environment, and player preferences.
“We are thrilled to receive our IGCS registration from the AGLC. Alberta is a highly attractive market, and our experience with Play Alberta gives us a strong foundation to expand responsibly. We look forward to helping operators deliver great gaming experiences while supporting the province’s commitment to player protection,” said Brooks Pierce, President and Chief Executive Officer of Inspired.
The post Inspired Entertainment Secures Alberta iGaming Supplier Registration appeared first on Americas iGaming & Sports Betting News.
Canada
CasinoCanada partners with Casino Prestige on review and comparison content
CasinoCanada has signed a partnership with Casino Prestige to support brand promotion and drive traffic to the operator’s platform across selected markets.
Under the agreement, CasinoCanada will develop and publish informational and promotional materials focused on Casino Prestige’s features and gaming portfolio. The content will be integrated into CasinoCanada’s review and comparison sections, with the stated goal of increasing visibility and user engagement.
Eugene Ravdin, Head of PR at SEOBROTHERS, stated: “This collaboration allows CasinoCanada to further expand its range of partner operators. The platform will provide structured reviews and analytical content to present key information about Casino Prestige and support ongoing traffic acquisition efforts.”
A Casino Prestige spokesperson commented: “Casino Prestige is thrilled to partner with CasinoCanada as part of its strategy to expand reach and connect with more players worldwide, delivering a premium gaming experience built on high-quality titles and top-tier customer support.”
Casino Prestige launched in 2026 and lists a library of more than 2,100 casino games from over 30 providers, including around 2,000 slots and more than 40 live dealer games. The operator said its platform runs under a license issued by the Tobique Gaming Commission and is owned and managed by Gophoenix Solutions Ltd., which handles payments, promotions, and platform management.
The post CasinoCanada partners with Casino Prestige on review and comparison content appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Canada
CasinoCanada announces partnership with Casino Prestige
CasinoCanada has established a partnership with Casino Prestige to support brand promotion and drive traffic to the platform across selected markets.
CasinoCanada will develop and publish informational and promotional materials outlining Casino Prestige’s features and gaming portfolio. The content will be incorporated into CasinoCanada’s review and comparison sections to increase visibility and facilitate user engagement.
CasinoCanada is an online casino guide focused on the Canadian market, operated by SEOBROTHERS.
Eugene Ravdin, Head of PR at SEOBROTHERS, stated: “This collaboration allows CasinoCanada to further expand its range of partner operators. The platform will provide structured reviews and analytical content to present key information about Casino Prestige and support ongoing traffic acquisition efforts.”
A Casino Prestige spokesperson commented: “Casino Prestige is thrilled to partner with CasinoCanada as part of its strategy to expand reach and connect with more players worldwide, delivering a premium gaming experience built on high-quality titles and top-tier customer support.”
Launched in 2026, Casino Prestige features a library of more than 2,100 casino games from over 30 providers, including around 2,000 slot titles and more than 40 live dealer games. The offering spans slots, table games, live casino, instant games, and TV-style formats, with providers such as Pragmatic Play, Novomatic, BGaming, Spinomenal, and Booming Games.
Casino Prestige operates under a license issued by the Tobique Gaming Commission. The platform is owned and managed by Gophoenix Solutions Ltd., which is responsible for all operational activities, including payments, promotions, and platform management.
The post CasinoCanada announces partnership with Casino Prestige appeared first on Americas iGaming & Sports Betting News.
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