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Smarkets partners with Affinity Interactive to bring SBK betting app to Iowa

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Smarkets, one of the biggest betting exchange platforms in the world, and Affinity Interactive, an omni-channel gaming industry leader, today announced a new agreement for sports betting market access in the state of Iowa.

Smarkets will launch in Iowa with its SBK sportsbook app, which will be unique in the market as it draws prices from the Smarkets betting exchange, one of the world’s leading platforms for betting and trading on sports, politics and current affairs.

Smarkets expects to launch SBK in Iowa later this year. In 2019, Smarkets signed an agreement with Full House Resorts, and the SBK app has been live in Colorado since June 2020, with an additional launch planned in Indiana prior to SBK’s introduction in Iowa.

Jason Trost, CEO/Founder of Smarkets, said: “I’m incredibly excited about this deal. The potential for SBK is huge in America, so adding our third licensed state is key as we move to our next stage of growth.

“It is particularly meaningful for me as my family is from Iowa, and so I have always wanted the opportunity to launch there. I can’t wait for bettors in Iowa to enjoy SBK’s market-leading odds.”

Mary Beth Higgins, CEO of Affinity Interactive, said: “We are pleased to help Smarkets add SBK to another U.S. marketplace, and look forward to welcoming them to Iowa.”

The state of Iowa legalized sports betting in May 2019, and wagers totaled more than $2 billion in 2021.

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Alberta

EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch

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EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in Alberta.

The approval allows the supplier to provide casino and sports platform technologies to licensed operators in the province, which is expected to launch a regulated iGaming market in July. Alberta would become Canada’s second regulated iGaming territory after Ontario.

At launch, EveryMatrix said it will offer titles from its in-house studio Fantasma Games and aggregated content, with plans to expand its portfolio over time.

The company said the Alberta approval adds to its North American licensing footprint, which includes Ontario (since 2022) and US states New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. EveryMatrix also said it has signed agreements to deliver platform and in-house gaming content in Alberta.

Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”

The post EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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EveryMatrix secures licensing approval in Alberta Canada

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EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in the Canadian province, marking another step in the company’s expansion across North America.

The approval enables the Group to provide its award-winning casino and sports platform technologies to licensed operators in Alberta, soon to become Canada’s second regulated iGaming territory following Ontario.

Alberta’s regulated iGaming market is expected to launch in July this year, opening the door for licensed operators to enter the province under its new framework.

At launch EveryMatrix will offer premium titles from its in-house studio, Fantasma Games, as well as aggregated content with further opportunities to expand its portfolio.

The approval further strengthens EveryMatrix’s position as a tier-1 provider in North America, where it already holds licences in multiple North American jurisdictions, including Ontario since 2022, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania.

With a population of approximately five million, high digital adoption, and one of the strongest GDP per capita profiles in North America, Alberta is a high-potential iGaming jurisdiction.

EveryMatrix has already secured commercial opportunities in the province, with agreements in place to deliver both platform and in-house gaming content.

Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”

The post EveryMatrix secures licensing approval in Alberta Canada appeared first on Americas iGaming & Sports Betting News.

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BetGuard

iGaming Ontario Launches BetGuard Self-exclusion Tool

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iGaming Ontario has launched BetGuard, a tool that enables individuals aged 19 and older to voluntarily opt out of all Ontario regulated online gaming platforms through one online portal. By opting out through BetGuard.ca, players are prevented from accessing their existing accounts, creating new accounts, or receive marketing communications from any regulated igaming site in Ontario. This launch supports the government’s commitment to protecting players through strong and responsible gaming safeguards.

“BetGuard is designed with one simple principle in mind: if you need take a break from the entire regulated igaming market, you can. Player choice is key to the sustainability of our market, and that includes the choice to opt out,” said iGaming Ontario President and Chief Executive Officer Joseph Hillier.

BetGuard benefits:

• Offers a dedicated website where anyone 19 years of age and older can opt out of online gaming in a few minutes without the need to visit individual igaming websites.

• Incorporates all igaming websites in Ontario’s regulated market, including OLG’s.

• Allows Ontarians to choose to opt out of online gambling for a term of 6 months, 1 year, 5 years or a custom term.

• Informs operators not to send direct marketing to individuals who have opted out.

• Offers a dedicated customer care line.

The launch of BetGuard reflects a shared commitment across government, industry and the responsible gaming community to provide Ontarians with an igaming market that has robust safeguards the unregulated market does not.

Ontario’s open and competitive igaming market has generated $262 million in 2025-26 in revenue that has been re-invested back into the province. The Government of Ontario has also invested over $421 million since 2018 in initiatives such as gambling-related public education and awareness programs, responsible gaming support, campaigns, and research.

The post iGaming Ontario Launches BetGuard Self-exclusion Tool appeared first on Americas iGaming & Sports Betting News.

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