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SPORTRADAR BOLSTERS CRICKET OFFERING WITH LAUNCH OF WORLD’S FIRST VIRTUAL CRICKET IN-PLAY SOLUTION
Sportradar has strengthened its market leading portfolio of cricket products and services with the launch of Virtual Cricket In-Play. The first in-play virtual-betting solution for the sport, the new product fully leverages the power of Sportradar’s historic database to generate a ‘real-match’ cricket experience in a virtual setting and bring fans closer to the action.
Cricket has approximately *2.5 billion fans worldwide and its popularity has grown amongst bettors, generating an estimated turnover of €80 billion annually for sportsbook operators.
Virtual Cricket In-Play adds to Sportradar’s overall cricket offering which is underpinned by proprietary data collection tool Cricket Live Score Plus (CLS+) and boasts official data and audio-visual content from the International Cricket Council (ICC).
Modelled on the popular T20 format of the game, Virtual Cricket In-Play’s hyper-real 3D animation engine puts the fans at the centre of 400 million unique game situations and opens new business opportunities for operators worldwide wanting to enrich engagement with the fourth most popular betting sport globally by turnover.
More than 3.8 billion unique video seconds bring to life the complexity and excitement of the game with matches featuring the top eight teams from India’s leading T20 competition.
Playing out matches live and in full, games include 20 overs per team plus super overs in the event of draw, Sportradar’s team of cricket experts and data engineers process millions of data points from thousands of real cricket matches to fuel the odds and probabilities within the solution’s live betting markets. Virtual Cricket In-Play offers live bets on 56 matches a season, creating more than 10,000 individual betting opportunities over the same period. The product offers ball-by-ball betting and all major betting markets including Back and Lay.
Frank Wenzig, Managing Director Gaming at Sportradar said: “The exponential growth of cricket worldwide has created unprecedented demand for associated content. As cricket fans, and fans of sport more broadly, engage more deeply with data driven content, we are deploying the full extent of our technological capabilities to deliver a unique fan experience that empowers our clients to engage around the clock with cricket lovers.”
Virtual Cricket In-Play is the latest addition to Sportradar’s unrivalled portfolio of virtual sports betting solutions including Virtual Football, Virtual Basketball, Virtual Tennis In-Play and Virtual Baseball In-Play and follows the recent launch of the company’s Virtual Sports Bundesliga title.
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Asia
EGT lines up Asian-themed jackpots and ETGs for G2E Asia 2026
Supplier to show Zhao Cai Shuang Yu, Sheng Sheng Bu Xi and Cai Fu Tian Jiang, plus Supreme Wang Union multigame, at booth 1701 on May 12-14.
EGT will return to G2E Asia 2026 from May 12 to 14, where it plans to present slot and ETG products positioned for the Asian gaming market. The company said it will exhibit at booth 1701.
The main new focus for the show is a set of Asian-themed, multi-level progressive jackpots: Zhao Cai Shuang Yu, Sheng Sheng Bu Xi and Cai Fu Tian Jiang. EGT said the three systems already have “multiple installations in different markets”.
EGT will also debut Supreme Wang Union, an Asian-themed multigame combining roulette, card games and video slots. The supplier said it can be paired with its S 32 T and GS 32 T terminals and is compatible with other jackpots in EGT’s portfolio.
On the ETG side, EGT said it will show the G RSA roulette center and the G R8 SQ roulette. The stand will also include Bell Link, Bell Link Boost, and Gods & Kings Link jackpots with their latest multigames, alongside slot cabinets from the General and Supreme Series.
Mariana Manchina, Director of EGT Philippines Corp., said: “We are ready to offer local operators solutions that will not only impress them, but will make their business even more successful. Players, in turn, will enjoy gaming content that is tailored to their tastes and preferences. So don’t miss out on visiting our booth 1701 from May 12 to 14 and learn more!”
The post EGT lines up Asian-themed jackpots and ETGs for G2E Asia 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming Corps
Gaming Corps and Lebull Join Forces to Grow Operations in Portugal and Europe
Gaming Corps, a publicly traded game development firm from Sweden, has revealed a strategic alliance with emerging Portuguese operator Lebull, signifying an important achievement in Gaming Corps’ ongoing growth in regulated European markets.
The deal will have Lebull incorporate Gaming Corps’ entire range of top-quality casino offerings, featuring its renowned Crash, Table, and Slot games. Highlights feature popular titles like 3 Pigs of Olympus, Whole Lotta, Midas Glory Coin Collect, Blackjack Bonus Wheel 1000, 3 Pigs of Olympus, and the newly launched Instant Blitz.
As Portugal’s iGaming industry grows swiftly, the partnership aims to improve the market positioning and player engagement for both companies.
Graham Greensmith, CCO at Gaming Corps, said: “Portugal is a high-potential market where we see growing demand for next-generation content. Partnering with an ambitious operator like Lebull allows us to deliver our portfolio to a new audience that values quality and innovation.”
“We’re excited to work alongside Lebull and support their mission to bring dynamic and responsible gaming experiences to Portuguese players. This partnership reflects our commitment to regulated growth and localised content.”
Tiago Pereira, Country Manager at Lebull, added: “Gaming Corps offers a compelling and diverse content portfolio that immediately captured our attention at Lebull. Their games are visually impressive and thoughtfully designed to meet the expectations of today’s players, aligning seamlessly with our strategic direction to offer the best casino experience in Portugal.
We are proud to feature Gaming Corps titles within our offering. This partnership further reinforces Lebull’s position as a forward-looking operator, committed to delivering distinctive and engaging entertainment experiences.”
The post Gaming Corps and Lebull Join Forces to Grow Operations in Portugal and Europe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BGaming
BGaming content goes live across Entain brands
BGaming has signed a distribution deal with Entain that will see the supplier’s casino games go live across Entain brands in Brazil, Spain, Italy, Greece, and Portugal.
Under the agreement, Entain players in those markets will get access to BGaming’s full portfolio, including titles grouped under its #Casual, #Entertainment, and #Classic categories. The companies said additional markets are expected to follow.
Olga Levshina, CCO at BGaming, said, “This deal marks a significant moment for BGaming as we look to establish our position in several major markets globally. Entain is one of the biggest and most respected names in the business, and by having our products widely available across its platforms, we can ensure our games get the attention they deserve.”
Obdulio Bacarese, Global Gaming Director at Entain, said, “We have secured our position as one of the biggest operators in iGaming by ensuring we always have the best possible games and content available for our players. BGaming is an exciting and innovative studio that will help us strengthen our offering across several key markets, and we look forward to seeing how our players react to their games.”
Entain operates in regulated markets and runs more than 25 brands, including bwin, Party Casino, Sportingbet, and Sports Interaction.
The post BGaming content goes live across Entain brands appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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