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SPORTRADAR BOLSTERS CRICKET OFFERING WITH LAUNCH OF WORLD’S FIRST VIRTUAL CRICKET IN-PLAY SOLUTION
Sportradar has strengthened its market leading portfolio of cricket products and services with the launch of Virtual Cricket In-Play. The first in-play virtual-betting solution for the sport, the new product fully leverages the power of Sportradar’s historic database to generate a ‘real-match’ cricket experience in a virtual setting and bring fans closer to the action.
Cricket has approximately *2.5 billion fans worldwide and its popularity has grown amongst bettors, generating an estimated turnover of €80 billion annually for sportsbook operators.
Virtual Cricket In-Play adds to Sportradar’s overall cricket offering which is underpinned by proprietary data collection tool Cricket Live Score Plus (CLS+) and boasts official data and audio-visual content from the International Cricket Council (ICC).
Modelled on the popular T20 format of the game, Virtual Cricket In-Play’s hyper-real 3D animation engine puts the fans at the centre of 400 million unique game situations and opens new business opportunities for operators worldwide wanting to enrich engagement with the fourth most popular betting sport globally by turnover.
More than 3.8 billion unique video seconds bring to life the complexity and excitement of the game with matches featuring the top eight teams from India’s leading T20 competition.
Playing out matches live and in full, games include 20 overs per team plus super overs in the event of draw, Sportradar’s team of cricket experts and data engineers process millions of data points from thousands of real cricket matches to fuel the odds and probabilities within the solution’s live betting markets. Virtual Cricket In-Play offers live bets on 56 matches a season, creating more than 10,000 individual betting opportunities over the same period. The product offers ball-by-ball betting and all major betting markets including Back and Lay.
Frank Wenzig, Managing Director Gaming at Sportradar said: “The exponential growth of cricket worldwide has created unprecedented demand for associated content. As cricket fans, and fans of sport more broadly, engage more deeply with data driven content, we are deploying the full extent of our technological capabilities to deliver a unique fan experience that empowers our clients to engage around the clock with cricket lovers.”
Virtual Cricket In-Play is the latest addition to Sportradar’s unrivalled portfolio of virtual sports betting solutions including Virtual Football, Virtual Basketball, Virtual Tennis In-Play and Virtual Baseball In-Play and follows the recent launch of the company’s Virtual Sports Bundesliga title.
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Armenia
TaDa to Participate in MAC Yerevan Summit
TaDa Gaming is going to participate in MAC Yerevan summit, one of the industry’s most influential gatherings for affiliate marketing and online gaming professionals, this 26-27 May.
With a strategic plan to: expand its footprint in Eastern and Eurasian markets; strengthen its partner and affiliate network; and demonstrate its 240+ portfolio of performance-driven content and award-winning gamification tools, TaDa will host live demonstrations, interactive play and one-to-one meetings at Stand G10.
In addition, the team will reveal TaDa’s seamless API integration capabilities, data-driven performance insights across key markets and the flexible collaboration models that make TaDa a valuable partner.
Speeding up successful outcomes in the conversion funnel is also critical. TaDa’s approach to Eastern and Eurasian markets has seen the provider expand from a supplier role into a “Growth Partner” for operators.
This has turned TaDa products into high-performance engines for traffic acquisition and business results and seen the company take the award for Game Studio of the Year 2026 at AIBC Eurasia.
Access to high growth markets across the region has been further enhanced by TaDa’s raft of gaming licences including the Romanian ONJN, UKGC and MGA and new player acquisition channels have already opened up for the ambitious content provider.
Visitors to Stand G10 will also be able to discover how TaDa combines its premium product content with integrated marketing strategies to optimise this traffic to amplify brand recognition and player engagement and retention; and to scale affiliate revenue engines.
Ray Lee, Director of Business Development at TaDa Gaming, said: “Our focus is on delivering content that performs. MAC Yerevan provides the ideal environment to connect with forward-thinking operators and affiliates who are looking for scalable, revenue-generating solutions.
“From our unique fish-shooting titles, trademarked slot series and award-winning Crash games, we are delivering next gen gaming that is shaping the future of iGaming. We welcome everyone to visit Stand G10 and find out more.”
The post TaDa to Participate in MAC Yerevan Summit appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
MGA Launches Consultation on AI Gaming Charter
The Malta Gaming Authority (MGA) has launched a public consultation on a proposed AI Gaming Charter on the Ethical and Responsible Use of Artificial Intelligence.
The Charter has been developed in collaboration with the Malta Digital Innovation Authority (MDIA) and is intended to provide voluntary, principles-based guidance to support the responsible and transparent use of AI within the sector. It is designed to complement existing legal and regulatory frameworks, including the EU Artificial Intelligence Act, while reflecting the specific operational context of the gaming industry.
The post MGA Launches Consultation on AI Gaming Charter appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Admiral Bet
Amusnet Italy Announces New Strategic Partnership with Admiral Bet
Amusnet Italy has announced a new strategic partnership with Admiral Bet, marking another important milestone in the company’s expansion across key regulated European markets. By collaborating with a trusted and well-established operator, the provider continues to strengthen its presence in Italy.
Through this partnership, Admiral Bet players will gain access to a selection of Amusnet’s most iconic titles, known for their seamless gameplay, high-quality graphics and engaging mechanics. The integration is set to enhance Admiral Bet’s premium casino offering with content that has already proven highly popular among Italian players.
The initial rollout includes several flagship titles, such as the refined appeal of Shining Crown and Extra Crown, the dynamic rewards of 20 Golden Coins and the enduring favourite 20 Super Hot.
“Our collaboration with Admiral Bet represents a valuable opportunity to further strengthen our presence in Italy. It reflects our strong commitment to the market and our ambition to deliver top-tier entertainment to local players,” said Polina Nedyalkova, Director at Amusnet Italy.
“We are delighted to introduce Amusnet’s portfolio on Admiral Bet, further enhancing our content offering with a selection of titles that successfully combine the appeal of classic slot gameplay with refined visuals and intuitive mechanics. This integration represents another step forward in strengthening our product portfolio, allowing us to deliver a well-balanced and high-quality gaming experience that caters to a wide range of player preferences,” said Paolo Marchi, Managing Director of Admiral Bet.
This partnership further underscores Amusnet’s dedication to strengthening its footprint in regulated European markets, combining its leading game development expertise with Admiral Bet’s strong market reach and operational capabilities.
The post Amusnet Italy Announces New Strategic Partnership with Admiral Bet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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