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SPORTRADAR BOLSTERS CRICKET OFFERING WITH LAUNCH OF WORLD’S FIRST VIRTUAL CRICKET IN-PLAY SOLUTION

Published

4 years ago

May 19, 2022

Reading Time: 2 minutes

Sportradar has strengthened its market leading portfolio of cricket products and services with the launch of Virtual Cricket In-Play. The first in-play virtual-betting solution for the sport, the new product fully leverages the power of Sportradar’s historic database to generate a ‘real-match’ cricket experience in a virtual setting and bring fans closer to the action.

Cricket has approximately *2.5 billion fans worldwide and its popularity has grown amongst bettors, generating an estimated turnover of €80 billion annually for sportsbook operators.

Virtual Cricket In-Play adds to Sportradar’s overall cricket offering which is underpinned by proprietary data collection tool Cricket Live Score Plus (CLS+) and boasts official data and audio-visual content from the International Cricket Council (ICC).

Modelled on the popular T20 format of the game, Virtual Cricket In-Play’s hyper-real 3D animation engine puts the fans at the centre of 400 million unique game situations and opens new business opportunities for operators worldwide wanting to enrich engagement with the fourth most popular betting sport globally by turnover.
More than 3.8 billion unique video seconds bring to life the complexity and excitement of the game with matches featuring the top eight teams from India’s leading T20 competition.

Playing out matches live and in full, games include 20 overs per team plus super overs in the event of draw, Sportradar’s team of cricket experts and data engineers process millions of data points from thousands of real cricket matches to fuel the odds and probabilities within the solution’s live betting markets. Virtual Cricket In-Play offers live bets on 56 matches a season, creating more than 10,000 individual betting opportunities over the same period. The product offers ball-by-ball betting and all major betting markets including Back and Lay.

Frank Wenzig, Managing Director Gaming at Sportradar said: “The exponential growth of cricket worldwide has created unprecedented demand for associated content. As cricket fans, and fans of sport more broadly, engage more deeply with data driven content, we are deploying the full extent of our technological capabilities to deliver a unique fan experience that empowers our clients to engage around the clock with cricket lovers.”

Virtual Cricket In-Play is the latest addition to Sportradar’s unrivalled portfolio of virtual sports betting solutions including Virtual Football, Virtual Basketball, Virtual Tennis In-Play and Virtual Baseball In-Play and follows the recent launch of the company’s Virtual Sports Bundesliga title.

casino games

F*Bastards says it now distributes content via 400+ operators worldwide

Published

2 hours ago

July 7, 2026

Wladimir P.

f*bastards-says-it-now-distributes-content-via-400+-operators-worldwide

F*Bastards says its casino content is now available through more than 400 operators worldwide, marking a distribution milestone for the iGaming supplier as it continues to expand its portfolio and partner network.

In a company statement outlining its background, Co-Founder Ugnius Seskas said the team’s earlier attempt to build a game studio fell short due to positioning rather than production capability. “Looking back, we realised we weren’t missing talent. We were missing identity. We could build games, but we hadn’t built something people could remember. That lesson became the starting point for everything F*Bastards would later become.” says Co-Founder Ugnius Seskas.

The company said it intentionally built its brand around differentiation, including the decision to use the name F*Bastards despite the expectation it would split opinion among potential partners. The founders described early progress as incremental, driven by game releases, industry events, operator feedback and relationship-building, rather than a single breakout moment.

F*Bastards also pointed to a fundraising milestone in 2026, saying it secured its first seven-figure investment. The company positioned the round as validation of execution rather than an early-stage concept.

“From day one, the goal wasn’t to become the biggest supplier. It was to build something people would remember. We’ve come a long way, but in many ways, it still feels like we’re only getting started” says Co-Founder Ugnius Seskas.

The post F*Bastards says it now distributes content via 400+ operators worldwide appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

API integration

Belatra signs cooperation deal to distribute slots via VeliGames

Published

2 hours ago

July 7, 2026

Wladimir P.

belatra-signs-cooperation-deal-to-distribute-slots-via-veligames

Belatra has signed a cooperation agreement with VeliGames to distribute its online slots to operators across Latin America, Africa and Asia. The deal was announced Tuesday 7th July 2026.

VeliGames is a game aggregation platform by VeliTech. The companies said the platform is designed for operators in Latin America, Africa and Asia, with architecture optimised for unstable internet connections and low-cost devices.

Under the expanded agreement, VeliGames will gain access to Belatra’s portfolio through a single API integration, giving operators access to Belatra’s slots via the aggregator.

Misha Voinich, Head of Business Development at Belatra said: “Our integration with VeliGames through a single API opens a direct route for our slots to reach operators in Latin America, Africa and Asia. Our mathematical architecture and character-based IP are focused on long-term player retention, and VeliGames’ technology ensures stable operation of content in these markets regardless of the quality of communication.”

Revaz Janelidze, Operations Lead at VeliGames, added: “Belatra’s award-winning portfolio and proven mechanics are just the kind of dependable content our operator partners are looking for across multiple regions. Bringing the games into our ecosystem through a single API makes it simple to deliver, even on lower spec devices and slower connections.”

The post Belatra signs cooperation deal to distribute slots via VeliGames appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

GCGRA

UAE Lottery names second AED 30m Lucky Day jackpot winner in five weeks

Published

2 hours ago

July 7, 2026

Wladimir P.

uae-lottery-names-second-aed-30m-lucky-day-jackpot-winner-in-five-weeks

The UAE Lottery has confirmed its second AED 30 million Lucky Day Grand Prize winner in five weeks. The operator said Sunil Kumar Sadasivan, a 52-year-old Indian resident of Abu Dhabi, matched all seven winning numbers in the Wednesday, July 1 draw.

The company said the Wednesday Lucky Day draw has now produced two AED 30 million Grand Prize winners and one AED 5 million Second Prize winner “in a span of a few months.” Lucky Day draws run every Wednesday and Saturday at 9:30 PM.

Speaking about the win in a statement included by the operator, Sadasivan said: “When I first looked at it, I couldn’t believe it. Then I looked again and saw the full number. That’s when I realized I had won.”

The UAE Lottery said each draw offers an AED 30 million Grand Prize and an AED 5 million Second Prize, as well as three guaranteed AED 50,000 Lucky Chance prizes. Tickets cost AED 50, according to the operator.

The company said its games are regulated by the General Commercial Gaming Regulatory Authority (GCGRA) and reiterated its commitment to responsible gaming.

The post UAE Lottery names second AED 30m Lucky Day jackpot winner in five weeks appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.