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SPORTRADAR BOLSTERS CRICKET OFFERING WITH LAUNCH OF WORLD’S FIRST VIRTUAL CRICKET IN-PLAY SOLUTION

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Sportradar has strengthened its market leading portfolio of cricket products and services with the launch of Virtual Cricket In-Play. The first in-play virtual-betting solution for the sport, the new product fully leverages the power of Sportradar’s historic database to generate a ‘real-match’ cricket experience in a virtual setting and bring fans closer to the action.

Cricket has approximately *2.5 billion fans worldwide and its popularity has grown amongst bettors, generating an estimated turnover of €80 billion annually for sportsbook operators.

Virtual Cricket In-Play adds to Sportradar’s overall cricket offering which is underpinned by proprietary data collection tool Cricket Live Score Plus (CLS+) and boasts official data and audio-visual content from the International Cricket Council (ICC).

Modelled on the popular T20 format of the game, Virtual Cricket In-Play’s hyper-real 3D animation engine puts the fans at the centre of 400 million unique game situations and opens new business opportunities for operators worldwide wanting to enrich engagement with the fourth most popular betting sport globally by turnover.
More than 3.8 billion unique video seconds bring to life the complexity and excitement of the game with matches featuring the top eight teams from India’s leading T20 competition.

Playing out matches live and in full, games include 20 overs per team plus super overs in the event of draw, Sportradar’s team of cricket experts and data engineers process millions of data points from thousands of real cricket matches to fuel the odds and probabilities within the solution’s live betting markets. Virtual Cricket In-Play offers live bets on 56 matches a season, creating more than 10,000 individual betting opportunities over the same period. The product offers ball-by-ball betting and all major betting markets including Back and Lay.

Frank Wenzig, Managing Director Gaming at Sportradar said: “The exponential growth of cricket worldwide has created unprecedented demand for associated content. As cricket fans, and fans of sport more broadly, engage more deeply with data driven content, we are deploying the full extent of our technological capabilities to deliver a unique fan experience that empowers our clients to engage around the clock with cricket lovers.”

Virtual Cricket In-Play is the latest addition to Sportradar’s unrivalled portfolio of virtual sports betting solutions including Virtual Football, Virtual Basketball, Virtual Tennis In-Play and Virtual Baseball In-Play and follows the recent launch of the company’s Virtual Sports Bundesliga title.

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Champions Club

Setanta Bet Joins GR8_TECH’s Champions Club with GREAT_SPORTSBOOK iFrame

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GR8_TECH has partnered with Setanta Bet, a locally licensed online betting operator in Georgia and part of the wider Setanta Sports ecosystem. The collaboration marks another important step in GR8_TECH’s expansion across regulated markets, with Setanta Bet successfully launching the GREAT_SPORTSBOOK iFrame solution.

By joining the Champions Club—GR8_TECH’s exclusive network of ambitious operators powered by high-performance technology—Setanta Bet gains access to a sportsbook solution designed to accelerate growth, enhance player engagement, and maximize operational efficiency.

“We are delighted to welcome Setanta Bet as a partner of GR8_TECH and a proud addition to our Champions Club,” said Vardan Hakobyan, Head of Sales at GR8_TECH. “The brand has successfully created a strong connection between sports content, player engagement, and entertainment. With GREAT_SPORTSBOOK iFrame, Setanta Bet can further enhance its betting offering while preserving its unique brand identity and delivering a richer, more engaging experience for its players.”

“Setanta Bet was launched on the foundation of the region’s largest and most successful sports media, representing the most vital part of Setanta as a major brand,” said Tamar Badashvili, CEO at Setanta Bet. “It is the ideal synergy between sports media and the betting business, a model already successfully proven by leading global brands. We launched our sportsbook in partnership with GR8_TECH because their regional experience, along with their platform’s features and functionality, perfectly matched our requirements. We believe this collaboration will be mutually beneficial; not only will Setanta Bet succeed, but our vast operational experience in the industry will provide valuable feedback to help further develop the GR8_TECH platform.”

GREAT_SPORTSBOOK iFrame provides Setanta Bet with a scalable, high-performance sportsbook solution designed for rapid deployment and local-market adaptability. The solution delivers more than 180,000 monthly events across 50+ sports and esports disciplines, supported by 24/7 live betting coverage, AI-powered recommendations, embedded CRM capabilities, and extensive customization options.

The solution also includes a comprehensive suite of engagement and revenue optimization tools, including cashout, multi-bets, odds personalization, margin personalization, geo-targeted content, customizable widgets, and a fully mobile-first experience designed to meet the expectations of modern players.

Get in touch with GR8_TECH to learn how the GREAT_SPORTSBOOK iFrame can help launch, upgrade, or scale your iGaming business.

 

GR8_TECH. Platform for Champions

GR8_TECH is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. GR8_TECH’s comprehensive portfolio includes the GREAT_TURNKEY and GREAT_CRYPTO TURNKEY solutions, GREAT_SPORTSBOOK, and GREAT_CASINO AGGREGATION.

With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8_TECH helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8_TECH has over 100 successful cases and earned multiple recognitions, including the title of Platform Provider of the Year by SBC Awards 2025.

The post Setanta Bet Joins GR8_TECH’s Champions Club with GREAT_SPORTSBOOK iFrame appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Awards

NuxGame Wins Casino Platform of the Year at the iGaming News Awards

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NuxGame has been named Casino Platform of the Year at the inaugural iGaming News Awards, the first edition of the awards programme run by industry publication iGaming News.

The Casino Platform of the Year category recognises the platform technology operators use to build and run their casino businesses — the core system behind day-to-day operation rather than any single feature or campaign. It is a meaningful marker for a B2B provider since it points to the technology operators actually rely on. Winning the category in the programme’s first year adds another point of industry acknowledgement for the NuxGame online casino software.

The award caps a strong year for the platform, one shaped by steady work on the product itself. NuxGame added new player-engagement tools such as Achievements, Spin Wheel, and Rakeback, expanded its game aggregator with thousands more titles, and opened up new markets by launching its Sweepstakes and Telegram products and gaining a Class II B2B licence in Romania. 

The category win follows other recent recognition for the platform, such as Best Platform Provider at the 2025 SiGMA Eurasia Awards and Best Innovation in iGaming Technology at the 2025 European iGaming Excellence Awards. Together they create a steady awards record for the technology behind the company’s casino offering rather than for a single product or campaign.

“A casino platform is the part of the business an operator depends on every day, so this is the recognition that means the most to us,” said Daniel Heywood, CEO at NuxGame. “We’ve spent years keeping the platform stable, straightforward to scale, and simple to run day to day. And we work just as hard on the support quality behind it. Seeing that commitment recognised by the iGaming News Awards is a proud moment for the whole team.”

NuxGame says its direction for 2026 is to keep the platform dependable and easy to run. The company will also keep expanding the ecosystem around the platform so operators can add proven, pre-integrated partners as they scale rather than vetting and connecting each one on their own. The company reads the win as confirmation that the fundamentals it has invested in remain important for operators — and as a reason to keep strengthening them.

 

About NuxGame

NuxGame is a B2B iGaming software platform provider that has been helping online casino and sportsbook operators launch and grow their projects for more than 7 years. Founded in 2018, the company now supports more than 100 operators worldwide. What began as a platform provider only has developed into a unified ecosystem. Alongside its own flexible casino platform, turnkey casino and sportsbook solutions, sweepstakes-ready infrastructure, game aggregation and API integrations, NuxGame connects operators to a vetted network of proven partners, spanning CRM, payments, orchestration, aggregation, and traffic. All of it is backed by 24/7 support. 

The post NuxGame Wins Casino Platform of the Year at the iGaming News Awards appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Champions Club

Setanta Bet Joins GR8_TECH’s Champions Club with GREAT_SPORTSBOOK iFrame

Published

on

setanta-bet-joins-gr8-tech’s-champions-club-with-great-sportsbook-iframe

GR8_TECH has partnered with Setanta Bet, a locally licensed online betting operator in Georgia and part of the wider Setanta Sports ecosystem. The collaboration marks another important step in GR8_TECH’s expansion across regulated markets, with Setanta Bet successfully launching the GREAT_SPORTSBOOK iFrame solution.

By joining the Champions Club—GR8_TECH’s exclusive network of ambitious operators powered by high-performance technology—Setanta Bet gains access to a sportsbook solution designed to accelerate growth, enhance player engagement, and maximize operational efficiency.

“We are delighted to welcome Setanta Bet as a partner of GR8_TECH and a proud addition to our Champions Club,” said Vardan Hakobyan, Head of Sales at GR8_TECH. “The brand has successfully created a strong connection between sports content, player engagement, and entertainment. With GREAT_SPORTSBOOK iFrame, Setanta Bet can further enhance its betting offering while preserving its unique brand identity and delivering a richer, more engaging experience for its players.”

“Setanta Bet was launched on the foundation of the region’s largest and most successful sports media, representing the most vital part of Setanta as a major brand,” said Tamar Badashvili, CEO at Setanta Bet. “It is the ideal synergy between sports media and the betting business, a model already successfully proven by leading global brands. We launched our sportsbook in partnership with GR8_TECH because their regional experience, along with their platform’s features and functionality, perfectly matched our requirements. We believe this collaboration will be mutually beneficial; not only will Setanta Bet succeed, but our vast operational experience in the industry will provide valuable feedback to help further develop the GR8_TECH platform.”

GREAT_SPORTSBOOK iFrame provides Setanta Bet with a scalable, high-performance sportsbook solution designed for rapid deployment and local-market adaptability. The solution delivers more than 180,000 monthly events across 50+ sports and esports disciplines, supported by 24/7 live betting coverage, AI-powered recommendations, embedded CRM capabilities, and extensive customization options.

The solution also includes a comprehensive suite of engagement and revenue optimization tools, including cashout, multi-bets, odds personalization, margin personalization, geo-targeted content, customizable widgets, and a fully mobile-first experience designed to meet the expectations of modern players.

Get in touch with GR8_TECH to learn how the GREAT_SPORTSBOOK iFrame can help launch, upgrade, or scale your iGaming business.

 

GR8_TECH. Platform for Champions

GR8_TECH is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. GR8_TECH’s comprehensive portfolio includes the GREAT_TURNKEY and GREAT_CRYPTO TURNKEY solutions, GREAT_SPORTSBOOK, and GREAT_CASINO AGGREGATION.

With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8_TECH helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8_TECH has over 100 successful cases and earned multiple recognitions, including the title of Platform Provider of the Year by SBC Awards 2025.

The post Setanta Bet Joins GR8_TECH’s Champions Club with GREAT_SPORTSBOOK iFrame appeared first on Americas iGaming & Sports Betting News.

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