Canada

TheLines.com: Scheffler, Rahm the oddsmakers’ favorites at PGA Championship

Published

3 years ago

May 17, 2022

Masters champion Scottie Scheffler and Spaniard Jon Rahm are the oddsmakers’ consensus favorites to win the PGA Championship this week at Southern Hills Country Club in Tulsa, Okla., according to TheLines, which tracks odds in the U.S. regulated sports betting market.

Scheffler, who entered 2022 without a PGA Tour win in his career, has now won four times and ascended to the No. 1 world ranking. Both Scheffler and Rahm are listed at +1100, according to a consensus of the nation’s largest legal online sportsbooks — including DraftKings, FanDuel, BetMGM, BetRivers, Caesars, and PointsBet. That means a bettor will win $1,100 for every $100 wagered should Scheffler or Rahm claim the Wanamaker Trophy.

Rahm won last year’s U.S. Open in June to claim his first major title, but was winless until three weeks ago at the Mexico Open. Rory McIlroy is next at +1400, followed by Justin Thomas (+1500), Collin Morikawa (+1800), and Patrick Cantlay (+1800).

Also at +1800 is Jordan Speith, who needs a PGA Championship to complete the career Grand Slam. Spieth missed the cut at The Masters but rebounded to win the following week, and he finished second over the weekend at the Byron Nelson Championship.

European Gaming Congress 2024 (Warsaw, Poland)

Tiger Woods, who shocked many by not only playing at The Masters, but also making the cut, is +6000 at this week’s PGA. This will be just his second start since the devastating car accident 16 months ago.

The PGA Championship will not have a back-to-back winner after Phil Mickelson — who stunned many last year with a win at Kiawah Island, South Carolina — withdrew from this year’s event. Mickelson has not played a PGA Tour event or major championship since his controversial comments about the Saudi Arabian government and his connection to LIV Golf, the Saudi-backed rival to the PGA Tour.

“There will be a lot of talk this week about who is not playing, and the fact that Tiger Woods is playing,” said Brett Collson, lead analyst for TheLines. “While the PGA has had its share of longshot winners in the past, golf hasn’t really had a surprise major champion since Gary Woodland won the 2019 U.S. Open. There is value down the board, but bettors will likely focus on the top of the board when picking a winner this week.”

As for the course, Southern Hills should prove to be a strong test, playing at more than 7,500 yards this week.

“As it relates to Southern Hills, the 2022 PGA Championship is a perfect amalgamation of the characteristics of each of the other three Majors,” said John Haslbauer, who writes about golf wagering and advanced golf metrics for TheLines. “It has the expansive undulating fairways and around-the-green premiums of Augusta National, it has the tight greenside runoffs and exposure to high winds which we’re accustomed to seeing at The Open, and it’s been lengthened to a point where distance will provide a distinct advantage, just like the U.S. Open.”

The consensus odds for the favorites to win the 2022 PGA Championship as of May 16:

Jon Rahm, +1100
Scottie Scheffler, +1100
Rory McIlroy, +1400
Justin Thomas, +1500
Collin Morikawa, +1800
Patrick Cantlay, +1800
Jordan Spieth, +1800
Dustin Johnson, +2000
Cam Smith, +2000
Viktor Hovland, +2200

Canada

Northern Super League Partners with Stats Perform

Published

2 weeks ago

April 17, 2025

GamingAmericas.com

northern-super-league-partners-with-stats-perform

Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

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Africa

INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

Published

2 weeks ago

April 14, 2025

George Miller

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

Canada

Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

Published

2 weeks ago

April 14, 2025

GamingAmericas.com

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
In-rink board signage for home games
Virtual slot signage for various games
Digital inventory throughout the Ottawa Senators site on NHL.com
Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
Television Broadcast Branding: Digitally enhanced rink boards for home and away games
In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.