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Paysafe and Playtech form global payments partnership
Playtech and Paysafe extend collaboration in the UK and Europe following success across multiple US states
Paysafe, a leading specialised payments platform, announces a new global partnership with Playtech, the world’s leading gambling technology company. The new agreement represents the extension of an existing partnership between the two companies into the UK and Europe from the US, where Playtech offers Paysafe’s leading payment solutions to iGaming operator customers through its technology platform.
Through a single, global streamlined integration with Paysafe’s API, operators in the UK and Europe will now also be able to leverage Playtech’s iGaming PAM, Information Management Solution (IMS) platform to access a range of Paysafe’s payment solutions, starting with payment acquiring and card processing, with Paysafe’s digital wallet services set to follow. The integration helps to maximise consumer choice by providing players with all the ways they want to pay when betting online.
The partnership extension follows Paysafe and Playtech’s successful US integration with betPARX®. Paysafe has powered the gaming operator’s traditional and alternative payment solutions for its iGaming brand Play Gun Lake in Michigan since Q2 2021 and, from Q1 2022, for its betPARX iGaming and sportsbook app for both Pennsylvania and New Jersey.
Both founded in the late 1990s, Paysafe and Playtech bring together a combined 40+ years of industry experience and a deep understanding of iGaming regulation across audiences and markets. With a technology-focused heritage, the two companies are focused on driving new innovations which offer the ultimate player experience and are designed to support the growth of partner businesses.
Paulette Rowe, CEO of Integrated and Ecommerce Solutions at Paysafe, said: “Playtech is an exciting global gaming brand committed to offering its operators a frictionless payments experience. We’ve seen great success in the roll-out of our collaboration across multiple US state markets and are delighted to be extending this into the UK and Europe via the same, single technology integration. Bringing together our respective capabilities and deep expertise and understanding of the international iGaming, technology and payments industries represents an incredibly powerful combination, and I am looking forward to helping the Playtech team grow their business further in new European markets.”
Shimon Akad, Chief Operating Officer at Playtech, added: “Offering our iGaming partners market-leading technologies that deliver the most seamless and engaging experience to their customers is absolutely central to our strategy at Playtech. Payments plays an important role in delivering the ultimate player journey and requires an experienced team with expert knowledge, which is where Paysafe comes in as the ideal partner for us. We are extremely happy with the progress of our relationship in the US and are truly excited about what we can achieve together in the UK and Europe.”
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23 Broadway
23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform
23 Broadway has secured $3 million in Seed funding to accelerate the next phase of its growth and launch a fully integrated AI-powered user acquisition financing platform.
The funding round was co-led by Betty and Will Ventures, with participation from 359 Capital, CEAS Investments, and Dave Bartman.
23 Broadway was integral in catapulting Betty to an 18% market share in Ontario through its world-class performance marketing team and proprietary AI system called Atlas.
Atlas determines the optimal cost of acquiring a customer and their predicted long-term value.
With this new funding, 23 Broadway will add non-dilutive capital to fund user acquisition to run alongside its existing performance marketing and technology capabilities into a single integrated solution.
Jordan Tuch, CEO of 23 Broadway, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”
The underlying thesis is that platforms combining in-house technology and performance marketing expertise can offer a truly differentiated and durable user acquisition financing solution.
Growth-stage businesses benefit from access to dedicated capital for customer acquisition without equity dilution, while also being able to implement advanced marketing execution across platforms such as Google Ads and other major advertising ecosystems.
Funding will be allocated to develop Atlas further and enhance 23 Broadway’s predictive modelling capabilities. Another focus will be building new AI-driven models to help gaming companies strengthen retention marketing strategies. A final part will be to onboard additional partners seeking scalable user acquisition financing solutions.
The post 23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform appeared first on Americas iGaming & Sports Betting News.
Conferences
Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players
Win Systems, a leading provider of technology solutions for the gaming and entertainment industry, will be showcasing its latest innovations at the upcoming GAT Expo Cartagena, taking place in Cartagena de Indias on March 25–26. Visitors can find the company at booth A7, where it will present its newest electronic roulettes, slot machines, and game packs designed to elevate player engagement and enhance operator performance.
Highlighting the lineup is Alpha Wing X, a hybrid title that merges online-style gameplay with on-floor interaction. Featuring high multipliers and dynamic mechanics, it’s designed to appeal to both regular players and new audiences seeking a modern, engaging experience.
Win Systems will also feature Neo Link Mystical, a pack including Cardinal Gods and Monkey Legend. These five-reel slots offer unique mechanics and bonus features, creating fresh opportunities for players to win throughout each session.
Another key offering is Neo Link Dynasty, which comprises Little China and Golden Lion. Maintaining a five-reel structure, the pack introduces diverse wild mechanics and bonus functionalities to enrich gameplay and expand prize potential.
The company’s portfolio is further enhanced by Beaver Builders Link, set in a vibrant forest where a community of beavers guides players toward big prizes. With multiple bonus features and multipliers, including the ability to trigger three bonuses simultaneously, the game delivers fast-paced, high-reward rounds.
Rounding out the showcase is Money Duck Link Power Zones, which revisits the rubber duck universe across four themes: Splash, Pirate, 7’s & Fruits, and Bell’s n Fruits. Featuring bold visuals and interactive bonus mechanics, the game allows up to three bonuses to activate at once, offering highly dynamic gameplay with strong winning potential.
Through these launches, Win Systems continues to expand its content portfolio with innovative games that blend entertainment, eye-catching design, and engaging mechanics to drive gaming-floor performance.
Attendees of GAT Expo Cartagena are invited to visit booth A7 to experience these games firsthand and meet the Win Systems team, who will provide an in-depth look at the company’s latest solutions for the sector.
For more details about Win Systems and its technology offerings, visit www.winsysgroup.com.
The post Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
23 Broadway
23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform
23 Broadway has raised $3 million in Seed funding to drive the next phase of its growth and launch a fully integrated, AI-powered user acquisition financing platform.
The funding round was co-led by Betty and Will Ventures, with participation from 359 Capital, CEAS Investments, and Dave Bartman.
The company played a key role in helping Betty achieve an 18% market share in Ontario, leveraging its world-class performance marketing team and proprietary AI system, Atlas. Atlas predicts the optimal cost to acquire a customer and estimates their long-term value, allowing marketing spend to be deployed with precision.
With this new capital, 23 Broadway will integrate non-dilutive financing with its existing performance marketing and technology capabilities, offering a single, streamlined solution for user acquisition.
Jordan Tuch, CEO of 23 Broadway, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”
The company’s strategy centers on combining in-house technology with performance marketing expertise to deliver a differentiated, durable user acquisition financing solution. Growth-stage businesses gain access to dedicated capital for customer acquisition without giving up equity, while also benefiting from advanced marketing execution across major advertising platforms like Google Ads.
The funding will support further development of Atlas and enhance 23 Broadway’s predictive modeling capabilities. Additional priorities include creating new AI-driven tools to strengthen retention marketing for gaming companies and onboarding more partners seeking scalable user acquisition financing solutions.
The post 23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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