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Neccton brings Bingoal on board for Netherlands players

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Belgium-based operator chooses mentor as its Responsible Gambling tool for bingoal.nl, joining most of Europe’s top operators

Family-owned gambling operator Bingoal has a long history providing entertainment for players in Belgium and Holland – and the company has taken the ultimate step to protect its loyal customers by enlisting the help of Neccton’s mentor software in its Netherlands online casino and sportsbook.

Bingoal’s online customers can play a wide array of casino games plus bet on popular sports like football, cycling, tennis and horse racing. Now these players have the security of protection from Neccton’s best-in-class responsible gambling safety net, mentor.

mentor tracks possible problematic gambling behaviour using real-time data analysis and works to help both players and operators to identify potential issues early. The tool recognises triggers such as a significant increase in deposit frequency, and alerts the operator and directly contacts the player, helping the player make better-informed decisions about their play.

mentor also includes modules for Fraud, AML and aCRM so Neccton’s customers can solve many issues in one go.

“We started our research in gambling 15 years ago and have published multiple academic studies in the area of player tracking and responsible gaming,” said Neccton director and head of development Dr Michael Auer. “We have shown that players who gamble responsibly are more loyal, and their customer lifetime is significantly longer. We are proud to assist millions of players across dozens of brands around the world and to add Bingoal to this family,” he added.

A Bingoal spokesperson said: “We are always looking for tools to improve our platform in order to better protect players from the potential risks of gambling addiction. Dr Michael Auer is an expert in the field of responsible gaming and that expertise is passed on to the mentor tool. For Bingoal it was a logical choice to choose mentor as a responsible gaming tool.

“mentor will help us to detect and approach players who show risky gaming behaviour in a proactive way. In this way we can ensure that we can build a lasting and loyal relationship with our players so that participating in gaming is and remains a pleasure.”

Neccton’s customer roster includes many of Europe’s leading online operators, including STS, Casumo, CEGO, Play North, PlayOJO, and leading lottery operators like Lotto NZ and Canada’s Atlantic Lottery.

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SYNOT Games Enters into Strategic Partnership with Casino Admiral

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SYNOT Games has strengthened its footprint in the Swiss iGaming market through a strategic partnership with Casino Admiral, one of the most recognised operators in the region. The collaboration officially launched in the second half of November, bringing a selection of SYNOT Games’ top-performing titles to Swiss players.

The first wave of games is already live on Admiral.ch, including Volcano Explosive, 27 Joker Fruits and Firebird Double 27 – dynamic, visually polished titles known for their engaging features and high entertainment value. Additional batches of games will follow, ensuring a continuous rollout of fresh content for players.

This partnership marks another significant milestone in SYNOT Games’ regulated market expansion strategy. Switzerland remains one of the most stable and promising European markets, with players showing strong demand for high-quality, certified and mobile-ready casino content.

Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are very pleased to launch a new cooperation with Admiral Casino in Switzerland. It’s a market full of potential, and Admiral is a partner who values quality, responsibility, and modern iGaming solutions. We are confident that our portfolio – from classic hits to the newest releases – will resonate strongly with Swiss players.”

Alessandro Werlen from the Casino Admiral said: “We’re thrilled to welcome SYNOT Games to our portfolio, bringing a fresh wave of innovative and engaging content to our players. SYNOT’s commitment to delivering high-quality games with immersive features perfectly aligns with our mission to provide exceptional entertainment in a secure and regulated environment.”

Through this deal, Admiral.ch will progressively gain access to SYNOT Games’ extensive portfolio of over 220 certified titles, all designed to meet stringent technical, compliance and regulatory standards.

As SYNOT Games continues to expand across Europe, the partnership with Casino Admiral reflects the company’s ongoing commitment to delivering premium entertainment built on innovation, reliability and player-focused experiences.

The post SYNOT Games Enters into Strategic Partnership with Casino Admiral appeared first on European Gaming Industry News.

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BNDRY Announced as the Next Innovation to Feature at Pitch! – Regulating the Game 2026 Sydney

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Pitch! @RTG is designed to surface transformative ideas — a crucible where technology meets real-world regulatory challenges, where compliance is re-engineered for purpose, and where new approaches to governance and sector leadership are tested in front of regulators, operators and innovators.

BNDRY exemplifies this mission. As pubs and clubs come under heightened scrutiny under the Anti-Money Laundering and Counter-Terrorism Financing (AML/CTF) Act, BNDRY has partnered with Cherryhub to deliver a compliance platform purpose-built for the operational realities of hospitality venues. Rather than retrofitting systems designed for banks, BNDRY and Cherryhub have engineered a solution for gaming floors, member-based venues and mixed-cash environments.

Many venues grapple with fragmented systems and the complexity of monitoring both carded and uncarded play. BNDRY and Cherryhub tackle this head-on. The platform integrates gaming machine data, member and visitor profiles, and frontline observational inputs into a single operational dashboard — providing clarity and automation where venues have long struggled.

The platform streamlines and automates the core AML/CTF obligations that pubs and clubs need to do continuously:

• Knowing members, visitors and staff

• Monitoring behaviour and transactions to detect anomalies

• Reporting to AUSTRAC

• Securely storing compliance records for seven years.

This new approach bridges the gap between bank-grade compliance capability and the fast-paced, people-driven realities of pubs and clubs — offering a scalable, auditable and future-ready solution as regulatory expectations continue to rise.

“BNDRY is a standout example of the practical innovation Pitch! was built to spotlight. Pitch! exists to surface the RegTech, policy and research innovations the sector often doesn’t know are out there — a crucible where ideas, technology and regulatory practice are tested and refined. That mix of capability and imagination is exactly what will strengthen regulatory outcomes and uplift the sector,” said Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game.

“Australia’s pubs and clubs are facing financial crime risks and compliance expectations unlike anything before, and AUSTRAC’s focus on the sector is only intensifying. Venues need solutions built for their operational realities — not repurposed bank tech — which is why we built BNDRY. Through our partnership with Cherryhub, we’re integrating data from multiple systems, reconciling player activity, and automating the heavy lifting, to make AML/CTF compliance operationally achievable while showing what’s possible when purpose-built technology meets real-world challenges,” said John Rayment, CEO of BNDRY.

The post BNDRY Announced as the Next Innovation to Feature at Pitch! – Regulating the Game 2026 Sydney appeared first on European Gaming Industry News.

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AI-Driven Optimisation

HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service

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HilltopAds announced the rollout of a specialised feature set built exclusively for iGaming advertisers, reinforcing the company’s focus on performance-driven media buying across global markets.

At the center of the release are newly launched, ready-to-use white- and blacklists, curated from premium traffic sources that have consistently shown strong results for iGaming campaigns. These lists are derived from performance data across thousands of active advertisers and are designed to reduce testing time while increasing the predictability of campaign outcomes.

HilltopAds is also introducing a full-managed service, giving advertisers access to dedicated iGaming specialists who will set up, launch and continuously optimise campaigns based on individual KPI requirements. This service aims to support teams looking for deeper expertise, streamlined workflows or hands-off performance management.

To mark the launch, HilltopAds is providing a $2000 bonus for all direct iGaming advertisers making their first deposit of $5000 or more using the promo code IGAVCIP.

These updates complement HilltopAds’ existing capabilities for the iGaming sector, including:

• Massive Global Reach: Over 273B monthly impressions available across 250+ countries.

• Premium Direct Traffic: Access to 39,000+ vetted websites suitable for iGaming user acquisition.

• AI-Driven Optimisation: Automated tools focused on maximising bets, deposits and high-value player actions.

• Flexible Bidding Models: CPM, CPC and CPA Goal options tailored for scale and performance control.

• Specialised Network Infrastructure: Built to support consistent delivery, stable volumes and transparent reporting for regulated verticals.

With these additions, HilltopAds aims to provide iGaming advertisers with a more data-grounded, efficient and scalable environment for user acquisition.

The post HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service appeared first on European Gaming Industry News.

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