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Neccton brings Bingoal on board for Netherlands players
Belgium-based operator chooses mentor as its Responsible Gambling tool for bingoal.nl, joining most of Europe’s top operators
Family-owned gambling operator Bingoal has a long history providing entertainment for players in Belgium and Holland – and the company has taken the ultimate step to protect its loyal customers by enlisting the help of Neccton’s mentor software in its Netherlands online casino and sportsbook.
Bingoal’s online customers can play a wide array of casino games plus bet on popular sports like football, cycling, tennis and horse racing. Now these players have the security of protection from Neccton’s best-in-class responsible gambling safety net, mentor.
mentor tracks possible problematic gambling behaviour using real-time data analysis and works to help both players and operators to identify potential issues early. The tool recognises triggers such as a significant increase in deposit frequency, and alerts the operator and directly contacts the player, helping the player make better-informed decisions about their play.
mentor also includes modules for Fraud, AML and aCRM so Neccton’s customers can solve many issues in one go.
“We started our research in gambling 15 years ago and have published multiple academic studies in the area of player tracking and responsible gaming,” said Neccton director and head of development Dr Michael Auer. “We have shown that players who gamble responsibly are more loyal, and their customer lifetime is significantly longer. We are proud to assist millions of players across dozens of brands around the world and to add Bingoal to this family,” he added.
A Bingoal spokesperson said: “We are always looking for tools to improve our platform in order to better protect players from the potential risks of gambling addiction. Dr Michael Auer is an expert in the field of responsible gaming and that expertise is passed on to the mentor tool. For Bingoal it was a logical choice to choose mentor as a responsible gaming tool.
“mentor will help us to detect and approach players who show risky gaming behaviour in a proactive way. In this way we can ensure that we can build a lasting and loyal relationship with our players so that participating in gaming is and remains a pleasure.”
Neccton’s customer roster includes many of Europe’s leading online operators, including STS, Casumo, CEGO, Play North, PlayOJO, and leading lottery operators like Lotto NZ and Canada’s Atlantic Lottery.
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Conferences
Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players
Win Systems, a leading provider of technology solutions for the gaming and entertainment industry, will be showcasing its latest innovations at the upcoming GAT Expo Cartagena, taking place in Cartagena de Indias on March 25–26. Visitors can find the company at booth A7, where it will present its newest electronic roulettes, slot machines, and game packs designed to elevate player engagement and enhance operator performance.
Highlighting the lineup is Alpha Wing X, a hybrid title that merges online-style gameplay with on-floor interaction. Featuring high multipliers and dynamic mechanics, it’s designed to appeal to both regular players and new audiences seeking a modern, engaging experience.
Win Systems will also feature Neo Link Mystical, a pack including Cardinal Gods and Monkey Legend. These five-reel slots offer unique mechanics and bonus features, creating fresh opportunities for players to win throughout each session.
Another key offering is Neo Link Dynasty, which comprises Little China and Golden Lion. Maintaining a five-reel structure, the pack introduces diverse wild mechanics and bonus functionalities to enrich gameplay and expand prize potential.
The company’s portfolio is further enhanced by Beaver Builders Link, set in a vibrant forest where a community of beavers guides players toward big prizes. With multiple bonus features and multipliers, including the ability to trigger three bonuses simultaneously, the game delivers fast-paced, high-reward rounds.
Rounding out the showcase is Money Duck Link Power Zones, which revisits the rubber duck universe across four themes: Splash, Pirate, 7’s & Fruits, and Bell’s n Fruits. Featuring bold visuals and interactive bonus mechanics, the game allows up to three bonuses to activate at once, offering highly dynamic gameplay with strong winning potential.
Through these launches, Win Systems continues to expand its content portfolio with innovative games that blend entertainment, eye-catching design, and engaging mechanics to drive gaming-floor performance.
Attendees of GAT Expo Cartagena are invited to visit booth A7 to experience these games firsthand and meet the Win Systems team, who will provide an in-depth look at the company’s latest solutions for the sector.
For more details about Win Systems and its technology offerings, visit www.winsysgroup.com.
The post Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
23 Broadway
23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform
23 Broadway has raised $3 million in Seed funding to drive the next phase of its growth and launch a fully integrated, AI-powered user acquisition financing platform.
The funding round was co-led by Betty and Will Ventures, with participation from 359 Capital, CEAS Investments, and Dave Bartman.
The company played a key role in helping Betty achieve an 18% market share in Ontario, leveraging its world-class performance marketing team and proprietary AI system, Atlas. Atlas predicts the optimal cost to acquire a customer and estimates their long-term value, allowing marketing spend to be deployed with precision.
With this new capital, 23 Broadway will integrate non-dilutive financing with its existing performance marketing and technology capabilities, offering a single, streamlined solution for user acquisition.
Jordan Tuch, CEO of 23 Broadway, said: “23 Broadway is reimagining user acquisition financing by not only providing capital but deploying it through proprietary technology and performance marketing expertise. We’ve created a model that empowers businesses to scale faster without needing to build complex technology or marketing infrastructure themselves. The ability to use AI and execute bids based on a customer’s predicted lifetime value means we can deploy capital far more efficiently. That combination of predictive intelligence and funding creates a powerful growth engine for our partners.”
The company’s strategy centers on combining in-house technology with performance marketing expertise to deliver a differentiated, durable user acquisition financing solution. Growth-stage businesses gain access to dedicated capital for customer acquisition without giving up equity, while also benefiting from advanced marketing execution across major advertising platforms like Google Ads.
The funding will support further development of Atlas and enhance 23 Broadway’s predictive modeling capabilities. Additional priorities include creating new AI-driven tools to strengthen retention marketing for gaming companies and onboarding more partners seeking scalable user acquisition financing solutions.
The post 23 Broadway secures $3m seed funding to launch AI-powered user acquisition financing platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players
Win Systems, a leading technology provider for the gaming and entertainment industry, will participate in the upcoming edition of GAT Expo Cartagena, to be held in Cartagena de Indias on March 25 and 26. The company will be present at booth A7, where it will showcase its latest developments in electronic roulettes, slot machines, and a selection of new games designed to enhance the player experience and maximize operator performance.
Among the most notable launches is Alpha Wing X, a title that combines elements of online gaming with the on‑floor experience, offering a dynamic and modern gameplay with high multipliers and mechanics designed to attract both regular players and new audiences.
The company will also present Neo Link Mystical, a pack that includes the games Cardinal Gods and Monkey Legend. Both titles offer five‑reel slots with special mechanics and bonus features that add dynamism and new opportunities for prizes throughout the session.
Another featured product will be Neo Link Dynasty, which includes the games Little China and Golden Lion. This pack maintains the five‑reel slot structure while incorporating different wild mechanics and bonus functionalities that enrich the gaming experience and expand prize potential.
The lineup is completed with Beaver Builders Link, a game set in a colorful forest where a community of beavers invites players to build big prizes through multiple bonus features and multipliers. Additionally, its three bonuses can be triggered simultaneously, generating highly dynamic rounds with strong winning potential.
Finally, Win Systems will present Money Duck Link Power Zones, bringing back the universe of rubber ducks across four unique themes: Splash, Pirate, 7’s and Fruits, and Bell’s n Fruits. With vibrant visuals and bonus mechanics that multiply prizes when completing marked zones on the reels, the game allows up to three bonuses to be activated simultaneously, offering rounds with high reward potential.
With these launches, Win Systems continues expanding its content portfolio with innovative proposals that combine entertainment, appealing design, and mechanics aimed at boosting gaming‑floor performance.
Visitors to GAT Expo Cartagena will be able to discover these and other innovations at booth A7, where the Win Systems team will personally present its latest solutions for the sector.
For more information about Win Systems and its cutting‑edge technological solutions, visit www.winsysgroup.com.
The post Win Systems presents at GAT Expo Cartagena its new generation of games designed to captivate players appeared first on Americas iGaming & Sports Betting News.
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