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A Look At Altenar’s Player Specials And What These Features bring to the industry-standout sports betting software

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The use and addition of Player Specials in sports betting is becoming an increasingly popular addition to sportsbook offerings, and this is because it often draws bettors to an operator’s website under the assumption that they will receive something positive in turn for their long-dedicated custom for an operator’s site.

With the growing emergence of a North American iGaming market, where more states have begun to pass legislation for lottery, gambling and betting, operators are harnessing player specials to secure a healthy audience of bettors and the trends have traversed the waters.

Though it seems that Altenar, a sportsbook software provider, are offering unique Player Specials unrivalled by anything on the market today and as bettors grow ever-more aware of sports betting trends, it’s up to providers like Altenar to adapt and implement the changes needed for operators and gamers to be happy.

Before looking at what Altenar’s Player Specials can entail, it’s prudent to explain what some of the benefits can be for operators and bettors in using Player Specials.

Most bettors, whether accustomed to the sports betting world or play occasionally, are often drawn to Player Specials because they reduce or entirely eliminate any kind of complication in betting. For this reason, Player Specials are extremely popular and can draw new gamers to your site instantly as Altenar produce some of the simplest Player Specials, and this is the core magic that brings bettors back to a site again and again.

The benefits of Player Specials doesn’t end at their simplicity … Mirroring Altenar’s plethora of content, Player Specials also allow a pocket of variety that draws new and seasoned bettors to the website, especially as Altenar’s sportsbook also offers Esports in line with a growing market for virtual gaming.

By using Player Specials, operators are able to attract next generation gamers who aren’t always fans of traditional sports or sports betting and bring with them the realisation that in offering Player Specials, bettors are receiving amazing value for their money … If they’re good enough to attract other sport-adverdent gamers.

With Player Specials being one of the most popular offerings for bettors, Operators are lining up to harness Altenar’s forward-thinking specials that are flexible to bettor needs and eventually, will ensure that bettors return to your site and Altenar’s software for the best Player Specials on the sports betting market.

Altenar’s Industry-Leading Sports Betting Example For Player Specials

Altenar’s player specials host an offering in major soccer/football championships and events, as well as, Basketball events, American Football games and Baseball, where the bettor is able to select a host of markets to bet on player specific outcomes, like goals or points.

You can discover more about Altenar, Player Specials, sportsbook software and other features by visiting their website today and learning why Altenar is where stability meets flexibility.

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BetVictor rolls out new brand campaign with biggest AV spend to date

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BVGroup’s flagship brand BetVictor has launched a new brand campaign, “For All Your Favourite Things”, backed by what the company said is its largest AV investment to date.

The campaign, created by Barn Door Studios, uses a rewrite of “My Favourite Things” from The Sound of Music over visuals of sporting events. BetVictor said the creative focuses on “the uncomplicated thrill of sport and betting”.

BetVictor is timing the launch around this weekend’s Premier League schedule, with spots running alongside Arsenal vs Newcastle on Saturday evening and Chelsea vs Leeds on Sunday afternoon.

Media planning is led by Bountiful Cow. The plan includes a new partnership with Sky, spanning live sport integrations, on-demand, YouTube channels and targeted digital placements via Sky Advance. BetVictor also outlined a data-led SVOD and BVOD strategy across ITVX, Channel 4, Prime Video and Netflix, plus digital and social.

Richard Walters, Director of Brand and Creative at BetVictor, said:

“‘For All Your Favourite Things’ captures what BetVictor stands for today – a premium, straightforward experience that enhances the thrill of sport.

When done right, we believe that gambling is a simple pleasure; one that we love connecting our customers to. We wanted to celebrate the moments that matter most to sports fans.”

The post BetVictor rolls out new brand campaign with biggest AV spend to date appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026

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QTech Games has won the Leader in Online Casino award at the Annual Sports Betting East Africa (SBEA+) 2026 Summit in Nairobi, Kenya.

The company said it beat other shortlisted suppliers including SA Gaming, BetConstruct, and DST Gaming. The award is described by the event as recognising the “top all-round online casino platform for innovation, user engagement, and sustained growth” over the past year.

The SBEA+ Eventus Awards focus on the East African igaming and sports betting sector and were presented at a gala ceremony at the Argyle Grand Hotel. QTech Games said the judging period covered 2025/26 and that its aggregation platform performance was ranked highest by the panel.

QTech Games CEO Philip Doftvik said: “We’re thrilled to have walked off with another notable award for the best overall online-casino-platform provision in East Africa. Being shortlisted in such good company was already a result, but victory provides the real validation, particularly after running a great campaign at recent Eventus events in Africa. We’ve been promoting QTech Hybrid, our breakthrough retail solution, to great effect and it’s been fantastic to see that going live with a handful of top-tier clients on this continent has led to such overwhelmingly positive feedback and immediate success cases in the realm of genuine innovation.

“This win is testimony to our diligent team at QTech Games, and to the constantly growing group of innovative suppliers that our platform represents. It’s a truly collaborative effort. We remain committed to rolling out high-quality content that drives revenue for our worldwide partners across Africa and beyond. After all, in today’s marketplace, only premium games of the highest standard will separate you from the crowd, so we were delighted to see the panel acknowledge how our premier platform is delivering across Africa’s eclectic ecosystem. We’ve made our name as the pre-eminent aggregator in these evolving margin markets, delivering localised games that speak to a host of player proclivities. This award win will spur us on to new horizons.”

The post QTech Games wins Leader in Online Casino at SBEA+ Eventus Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Evoplay adds 24 slot titles to Oleybet in Brazil deal

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Evoplay has signed a content partnership with Brazilian operator Oleybet to distribute 24 slot titles on the brand’s online casino in Brazil’s regulated market.

Oleybet is operated by Lindau Gaming S.A. in Brazil and offers sportsbook, online casino and live casino products. The rollout focuses on Evoplay’s slot portfolio, with the supplier saying the content is intended to support Oleybet’s casino expansion.

The integration is delivered through Sportingtech’s platform, which the companies said is intended to support a streamlined rollout and operational efficiency as Oleybet scales its games catalogue.

Alex Malchenko, Head of Sales at Evoplay, said: “Brazil remains a key focus for Evoplay, and partnering with Oleybet is another key strategic move in strengthening our presence in this dynamic market.

“Our portfolio is designed to deliver strong engagement across diverse player demographics, and we’re confident our games will resonate well with Oleybet’s audience as they continue to grow their offering.”

Robson Salvador, Ombudsman Director at Lindau, added: “We are very pleased to partner with Evoplay, a provider known for innovation and high-quality gaming experiences.

“This collaboration reinforces Oleybet’s commitment to offering a diverse and engaging portfolio to Brazilian players, always aligned with the highest standards of compliance and responsible gaming. We see this partnership as an important step in strengthening our positioning in Brazil’s regulated market.”

The post Evoplay adds 24 slot titles to Oleybet in Brazil deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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