Latest News

A Look At Altenar’s Player Specials And What These Features bring to the industry-standout sports betting software

Published

4 years ago

May 4, 2022

Reading Time: 2 minutes

The use and addition of Player Specials in sports betting is becoming an increasingly popular addition to sportsbook offerings, and this is because it often draws bettors to an operator’s website under the assumption that they will receive something positive in turn for their long-dedicated custom for an operator’s site.

With the growing emergence of a North American iGaming market, where more states have begun to pass legislation for lottery, gambling and betting, operators are harnessing player specials to secure a healthy audience of bettors and the trends have traversed the waters.

Though it seems that Altenar, a sportsbook software provider, are offering unique Player Specials unrivalled by anything on the market today and as bettors grow ever-more aware of sports betting trends, it’s up to providers like Altenar to adapt and implement the changes needed for operators and gamers to be happy.

Before looking at what Altenar’s Player Specials can entail, it’s prudent to explain what some of the benefits can be for operators and bettors in using Player Specials.

Most bettors, whether accustomed to the sports betting world or play occasionally, are often drawn to Player Specials because they reduce or entirely eliminate any kind of complication in betting. For this reason, Player Specials are extremely popular and can draw new gamers to your site instantly as Altenar produce some of the simplest Player Specials, and this is the core magic that brings bettors back to a site again and again.

The benefits of Player Specials doesn’t end at their simplicity … Mirroring Altenar’s plethora of content, Player Specials also allow a pocket of variety that draws new and seasoned bettors to the website, especially as Altenar’s sportsbook also offers Esports in line with a growing market for virtual gaming.

By using Player Specials, operators are able to attract next generation gamers who aren’t always fans of traditional sports or sports betting and bring with them the realisation that in offering Player Specials, bettors are receiving amazing value for their money … If they’re good enough to attract other sport-adverdent gamers.

With Player Specials being one of the most popular offerings for bettors, Operators are lining up to harness Altenar’s forward-thinking specials that are flexible to bettor needs and eventually, will ensure that bettors return to your site and Altenar’s software for the best Player Specials on the sports betting market.

Altenar’s Industry-Leading Sports Betting Example For Player Specials

Altenar’s player specials host an offering in major soccer/football championships and events, as well as, Basketball events, American Football games and Baseball, where the bettor is able to select a host of markets to bet on player specific outcomes, like goals or points.

You can discover more about Altenar, Player Specials, sportsbook software and other features by visiting their website today and learning why Altenar is where stability meets flexibility.

eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

Published

1 hour ago

July 15, 2026

Wladimir P.

esports-foundation-names-faker-game-ambassador-for-ewc-and-enc-through-2028

Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

8 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

8 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.