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A Look At Altenar’s Player Specials And What These Features bring to the industry-standout sports betting software

Published

4 years ago

May 4, 2022

Reading Time: 2 minutes

The use and addition of Player Specials in sports betting is becoming an increasingly popular addition to sportsbook offerings, and this is because it often draws bettors to an operator’s website under the assumption that they will receive something positive in turn for their long-dedicated custom for an operator’s site.

With the growing emergence of a North American iGaming market, where more states have begun to pass legislation for lottery, gambling and betting, operators are harnessing player specials to secure a healthy audience of bettors and the trends have traversed the waters.

Though it seems that Altenar, a sportsbook software provider, are offering unique Player Specials unrivalled by anything on the market today and as bettors grow ever-more aware of sports betting trends, it’s up to providers like Altenar to adapt and implement the changes needed for operators and gamers to be happy.

Before looking at what Altenar’s Player Specials can entail, it’s prudent to explain what some of the benefits can be for operators and bettors in using Player Specials.

Most bettors, whether accustomed to the sports betting world or play occasionally, are often drawn to Player Specials because they reduce or entirely eliminate any kind of complication in betting. For this reason, Player Specials are extremely popular and can draw new gamers to your site instantly as Altenar produce some of the simplest Player Specials, and this is the core magic that brings bettors back to a site again and again.

The benefits of Player Specials doesn’t end at their simplicity … Mirroring Altenar’s plethora of content, Player Specials also allow a pocket of variety that draws new and seasoned bettors to the website, especially as Altenar’s sportsbook also offers Esports in line with a growing market for virtual gaming.

By using Player Specials, operators are able to attract next generation gamers who aren’t always fans of traditional sports or sports betting and bring with them the realisation that in offering Player Specials, bettors are receiving amazing value for their money … If they’re good enough to attract other sport-adverdent gamers.

With Player Specials being one of the most popular offerings for bettors, Operators are lining up to harness Altenar’s forward-thinking specials that are flexible to bettor needs and eventually, will ensure that bettors return to your site and Altenar’s software for the best Player Specials on the sports betting market.

Altenar’s Industry-Leading Sports Betting Example For Player Specials

Altenar’s player specials host an offering in major soccer/football championships and events, as well as, Basketball events, American Football games and Baseball, where the bettor is able to select a host of markets to bet on player specific outcomes, like goals or points.

You can discover more about Altenar, Player Specials, sportsbook software and other features by visiting their website today and learning why Altenar is where stability meets flexibility.

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

5 hours ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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