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WKND. Chooses Optimove’s CRM Marketing Platform to Maximize Player Value
The fast-growing iGaming partner will be leveraging Optimove’s AI-Mapped CRM Journeys to Scale personalized CRM Marketing
WKND. announced its new partnership with Optimove, the leading CRM Marketing Platform. The new partnership demonstrates WKND’s strategic approach toward CRM marketing, as a vehicle for maximizing player value.
WKND. is an online gaming B2B provider that delivers managed services to its partners. The support spans all areas of gaming operations, including software and tech solutions.
WKND. is focused on maximizing player lifetime value towards its clients and aims to invest in retaining new and existing players by providing them with an exceptional, personalized experience. To support their efforts, WKND. chose Optimove for its proven success in maximizing player lifetime value with AI-mapped CRM journeys.
With Optimove’s next-gen technology, WKND. will use optimization algorithms to autonomously surface valuable player insights, and flawlessly orchestrate hundreds of personalized customer journeys, while measuring their incremental impact, at scale.
“Optimove is an outstanding CRM Marketing Platform, and we believe that our partnership will allow us to offer a leading player experience, one of a kind in the industry.” Said Waldemar Chmiel, WKND. Head of CRM. “Tailored player approach is a key in building a healthy and long-term loyalty.”
“We are happy to be WKND’s trusted partners as they take on this new endeavor,” said Moshe Demri, GM EMEA at Optimove “working with iGaming industry veterans is particularly exciting for us as we get the opportunity to empower them to execute highly sophisticated, personalized marketing strategies. WKND’s choice in Optimove demonstrates the maturity of their brand and their commitment to their clients.”
WKND will be using Optimove for all their partners, including brands like Kanuuna and Highroller.
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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