Connect with us

Latest News

WKND. Chooses Optimove’s CRM Marketing Platform to Maximize Player Value

Published

on

Reading Time: < 1 minute

 

The fast-growing iGaming partner will be leveraging Optimove’s AI-Mapped CRM Journeys to Scale personalized CRM Marketing

WKND. announced its new partnership with Optimove, the leading CRM Marketing Platform. The new partnership demonstrates WKND’s strategic approach toward CRM marketing, as a vehicle for maximizing player value.
WKND. is an online gaming B2B provider that delivers managed services to its partners. The support spans all areas of gaming operations, including software and tech solutions.

WKND. is focused on maximizing player lifetime value towards its clients and aims to invest in retaining new and existing players by providing them with an exceptional, personalized experience. To support their efforts, WKND. chose Optimove for its proven success in maximizing player lifetime value with AI-mapped CRM journeys.
With Optimove’s next-gen technology, WKND. will use optimization algorithms to autonomously surface valuable player insights, and flawlessly orchestrate hundreds of personalized customer journeys, while measuring their incremental impact, at scale.

“Optimove is an outstanding CRM Marketing Platform, and we believe that our partnership will allow us to offer a leading player experience, one of a kind in the industry.” Said Waldemar Chmiel, WKND. Head of CRM. “Tailored player approach is a key in building a healthy and long-term loyalty.”

“We are happy to be WKND’s trusted partners as they take on this new endeavor,” said Moshe Demri, GM EMEA at Optimove “working with iGaming industry veterans is particularly exciting for us as we get the opportunity to empower them to execute highly sophisticated, personalized marketing strategies. WKND’s choice in Optimove demonstrates the maturity of their brand and their commitment to their clients.”

WKND will be using Optimove for all their partners, including brands like Kanuuna and Highroller.

Powered by WPeMatico

Continue Reading
Advertisement

Anastasia Rimskaya Chief Account Officer at Aviatrix

Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths

Published

on

aviatrix-launches-new-loot-boxes-to-deepen-progression-and-reward-paths

Aviatrix has launched a new Loot Box feature for its premier crash game, presenting collectible rewards, free bets, and progression bonuses aimed at boosting long-term player engagement.

Loot Boxes are granted through a daily rewards mechanism, with players obtaining them according to their in-game actions and advancement. Every box holds a variety of rewards, such as aircraft skins, complimentary bets, and aviation experience points.

The feature enhances Aviatrix’s developing loyalty system, providing players with fresh options to personalize their aircraft and earn rewards through continuous engagement.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Loot Boxes are part of our wider vision for Aviatrix as a connected multi-game universe. As we expand our iGaming Metaverse, features like Loot Boxes add another meaningful layer to how players build their profile, customise their aircraft and earn rewards across the ecosystem.”

Unveiled in February, the Aviatrix iGaming Metaverse signifies the supplier’s shift from a standalone crash game to an integrated multi-title ecosystem.

Starting with the imminent debut of Aviatrix Second Chance and continuing with upcoming titles like Aviatrix Fruits and Aviatrix Mines, every game will utilize a single integrated player profile, progression system, and rewards and achievements framework.

The post Aviatrix Launches New Loot Boxes to Deepen Progression and Reward Paths appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

Atucha Strategic Advisory

Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth

Published

on

atucha-strategic-advisory-strengthens-leadership-team-with-appointment-of-eliane-nunes-as-head-of-revenue-&-commercial-growth

Atucha Strategic Advisory, led by LatAm specialist Ramiro Atucha, has strengthened its leadership team with the appointment of Eliane Nunes as Head of Revenue & Commercial Growth, reinforcing the consultancy’s capabilities across Brazil and the wider Latin American region.

The appointment reflects the ongoing evolution of ASA’s boutique advisory model and its focus on delivering tailored strategic guidance to a select group of clients operating in complex, fast-changing markets.

Eliane Nunes brings more than 30 years of experience across iGaming, public relations, corporate communications, growth strategy, and partnership development. Her career has been defined by deep market understanding, relationship-driven leadership, and a long-term approach to sustainable value creation.

Ramiro Atucha commented:
“Eliane’s market sensitivity and structured thinking make her a natural fit for ASA. Her ability to combine revenue awareness, commercial vision, and attentive listening enhances the value we deliver to our partners.”

Eliane Nunes added:
“Ramiro is a professional I have long admired, and our perspectives on growth, positioning, and client development are highly aligned. In Brazil and LatAm, sustainable performance is shaped not only by metrics, but also by trust, reputation, and close professional relationships.”

In her new role, Nunes will lead revenue development initiatives, commercial expansion, and partnership structuring, helping ASA clients translate strategic direction into measurable business outcomes across Brazil and Latin America.

The post Atucha Strategic Advisory strengthens leadership team with appointment of Eliane Nunes as Head of Revenue & Commercial Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

casino.si

Greentube enters Slovenian market with Casino.si partnership

Published

on

greentube-enters-slovenian-market-with-casino.si-partnership

Greentube, the digital gaming and entertainment arm of NOVOMATIC, has officially launched in the Slovenian iGaming market through a new collaboration with local operator Casino.si.

The agreement marks Greentube’s first go-live in Slovenia and represents another step in the company’s broader European expansion strategy.

As part of the rollout, Casino.si players will gain access to a curated portfolio of Greentube titles, blending new releases with well-known land-based classics that have performed strongly across Central Europe.

The initial launch features recent favourites such as Charming Lady’s Boom™ and the Cash Connection™ series, alongside iconic titles including Book of Ra™ deluxe, Sizzling Hot™ deluxe, and Lord of the Ocean™. The mix is designed to balance recognisable heritage content with modern online performance, offering broad appeal for Slovenian players.

The partnership further strengthens Greentube’s footprint across regulated European markets while enabling Casino.si to expand its online offering with established, high-performing content.

Opher Ben Zvi, Deputy Director of Global Sales & Key Account Management at Greentube, said the move represents an important milestone in the company’s regional growth:

“Entering the Slovenian market is a significant step for Greentube as we continue to expand across Europe. Casino.si is a respected operator with strong regional reach, and we are proud to introduce our portfolio of classic and new-generation titles to Slovenian players for the first time.”

Ksenija Bezek, Head of Online Operations at Casino.si, added:

“Greentube’s games are widely recognised by players across Europe, and we are pleased to welcome such a prestigious supplier to our platform. This partnership enhances our offering with proven titles that deliver both entertainment value and quality gameplay.”

The post Greentube enters Slovenian market with Casino.si partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading
Advertisement

Latest news

Trending