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SPOTLIGHT SPORTS GROUP ANNOUNCES LONG-TERM STRATEGIC PARTNERSHIP WITH PLAYMAKER CAPITAL INC. BRAND YARDBARKER

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Spotlight Sports Group assists Playmaker Capital Inc and Yardbarker in expanding market-leading content offering through the creation and provision of turnkey, always-on premium horseracing digital destination

Spotlight Sports Group (SSG), a world-leading technology, content and media business specializing in sports betting and fantasy sports, has announced a long-term strategic partnership with Playmaker Capital Inc. (Playmaker) brand Yardbarker, a premier US sports and entertainment media platform which attracts more than 12 million user sessions per month.

Spotlight Sports Group will provide a turnkey, always-on, premium horseracing destination on Yardbarker.com, featuring entries, results, content, tools, games, and coverage of all the largest US horseracing tracks. Spotlight Sports Group’s horseracing platform will provide coverage for Yardbarker customers throughout North America.

Initially, the partnership includes significant coverage of the forthcoming Kentucky Oaks and the Kentucky Derby delivering:

  • Entries, results and charts for races leading up to the 2022 Kentucky Derby
  • Profiles of every horse scheduled to Run for the Roses, and horse-by-horse breakdowns with notes and quotes for the big races
  • Complete stats articles breaking down ten ways to play the big races and exclusive pick-6 analysis for both the big days

In addition to the 2022 Kentucky Derby and Kentucky Oaks content, the site will have coverage for all other US tracks throughout the year, including:

  • Entries, latest odds, results and charts for races at major US tracks
  • Feature horseracing articles for both casual and regular handicappers
  • Daily free bets and exclusive offers for the best places to play
  • Horseracing event guides for major track openings
  • AI-based automated horseracing generated content
  • Unique contests and games to make horseracing more fun

“It could be argued that there is a perception that horseracing in America has been thought to be difficult to understand and consume,” commented Rick Wolf, SVP, Spotlight Sports Group. “Spotlight Sports Group’s decades of experience publishing premium horseracing content and actionable betting intelligence, coupled with Yardbarker’s reach to sports fans, gives us the unique opportunity to make horseracing digestible, understandable and continue to support its growth and popularity with all sports fans.”

“Understanding that our audience loves all sports but was not engaged in horseracing created an opportunity to deliver a world-class experience and encourage our users to embrace an amazing sport,” added Yardbarker CEO Ben Maggin. “Yardbarker’s brand is the perfect place to ignite a renewed love of horseracing and create a place where fans can understand, embrace and enjoy one of the oldest sports in America. Spotlight Sports Group is the perfect partner to introduce horseracing to the Yardbarker audience and explode awareness across the sports landscape.”

In addition to the creation and activation of sports betting content platforms for media, Spotlight Sports Group’s partner offerings include unique free-to-play games, betting intelligence and data, and automated entries, results and picks.

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Incentive Studios launches four real-money games with BetMGM in Ontario

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Incentive Games, via its real-money gaming division Incentive Studios, has partnered with BetMGM to launch four real-money titles in Ontario. The companies said BetMGM is first to market with the titles in the province.

The games now live on BetMGM in Ontario are Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout. The supplier described the content as crash and arcade-style games.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”

Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”

Incentive Games said the Ontario rollout builds on its recent licensing in Pennsylvania, Michigan and Ontario as it expands across regulated North American markets.

The post Incentive Studios launches four real-money games with BetMGM in Ontario appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers

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Tonybet has launched its World Cup Card Collection campaign for Canadian customers in time for the start of the 2026 World Cup, with a $150,000 CAD prize fund on offer.

Tonybet’s Canadian playerbase (excluding Ontario) will have the chance to collect a wide range of card packs through the tournament by successfully completing a number of sportsbook and casino-related quests on a weekly basis.

There are 51 cards in total to collect, including 48 standard digital cards – one for each participating World Cup nation – and three unique physical cards available in gold, silver and bronze.

Each card collected possesses a coin value which can be used in exchange for a variety of bonus rewards to be used across the Tonybet platform. Meanwhile, winners of the three unique physical cards will also claim cash prizes of $100,000 CAD for gold, $35,000 CAD for silver and $15,000 CAD for bronze, as well as receiving the one-of-a-kind, handcrafted cards.

 

Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the 2026 World Cup, it’s set to be a huge period for Canadian sport – and our World Cup Card Collection campaign will ensure our Canadian customers have even more reason to stay engaged through the tournament over the coming weeks.

“By completing quests, collecting card packs, unlocking collection bonuses, and chasing three one-of-a-kind physical cards available throughout the World Cup, there’s a share of $150,000 up for grabs. And with new rewards, tier completion bonuses, and exclusive collectibles on offer, every card pack could bring our players one step closer to a summer to remember.”

The post Tonybet launches World Cup Card Collection campaign with $150k up for grabs for Canadian customers appeared first on Americas iGaming & Sports Betting News.

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Ahmed Baker Chief Commercial Officer at Incentive Games

INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO

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B2B games provider Incentive Games, through its real-money gaming division Incentive Studios, has partnered with BetMGM, a leading iGaming and sports betting operator, to launch four real-money titles in Ontario. BetMGM will be first to market with these titles in the province.

The partnership has seen four of Incentive Studios’ titles, Velocity, Mega Flight, Kicker and Squid Game Red Light Green Light Cashout, go live on the BetMGM platform, bringing the studio’s portfolio of crash and arcade experiences to players across the province.

As one of North America’s leading betting and gaming operators, BetMGM has built a strong reputation for delivering premium player experiences across regulated markets. Ontario remains a key market within its growth strategy, with a continued focus on high-quality content, innovation and responsible gambling.

The launch further strengthens Incentive Games’ position in North America and marks another important milestone in the company’s continued expansion across regulated gaming markets, building on its recent securing of licences in Pennsylvania, Michigan and Ontario.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re incredibly proud to be partnering with BetMGM and to see four of our real-money titles go live in Ontario. From the outset, it’s been clear that we share a strong focus on delivering engaging, high-quality player experiences, making this a natural collaboration for both teams. This launch marks an exciting milestone for Incentive Studios as we continue our expansion across regulated markets, and we look forward to growing our relationship with the BetMGM team.”

Rob Passerino, Director of Gaming, BetMGM said, “BetMGM is focused on delivering the best online casino experience possible. As crash and arcade-style games continue to see significant growth, Incentive Studios’ portfolio strengthens our ability to meet evolving player demand, especially in key markets like Ontario.”

The post INCENTIVE GAMES GOES LIVE WITH BETMGM IN ONTARIO appeared first on Americas iGaming & Sports Betting News.

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