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GiG signs head of terms agreement with UK tier 1 retail casino operator
Gaming Innovation Group Inc. (GiG), has signed a head of terms agreement with a Tier 1 retail operator in the UK for the provision of its turnkey managed service solutions. The turnkey solution, powered by its leading technology and flexible architecture, includes the technical platform, fully managed services, gaming content, frontend development, CRM, compliance and marketing, all powered by GiG’s unique data and GiG Logic rules based solutions. GiG will provide its fully managed solution to operate the online casino as phase one with expansion into further verticals planned for the second phase of the partnership. Through GiG’s full turnkey managed service solution, the complexity of digitally transforming the retail business online is greatly reduced, whilst at the same time, reducing the operator’s cost of entry.
It is anticipated that the full contract will be signed during May or June and will be for an initial fixed period of 3 years with go-live projected to be in the second half of 2022 with an expected positive contribution from Q4 2022 onwards. The UK’s online casino market is one of the largest globally, both parties are excited to attack the market with force with a strong retail brand, quality of product with focus on user experience, retail to online conversion and the highest standards of responsible gaming and customer support.
Richard Brown, CEO of GiG, said: “I am extremely excited to partner with a prominent operator within the land-based industry that shares our values on responsible gaming, CSR and passion about the power of embracing digital transformation. We see great potential in the UK, particularly when we can harness ‘brand equity’ and the retail footprint that the partner holds with our omnichannel solutions. We look forward to working closely with their team to maximise their potential through a successful digital transformation and anticipate this to become a significant and high-value client for GiG.T his type of deal is directly in our ‘wheelhouse’, helping land-based operators digitally transform and showcase our product in the UK market”
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As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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