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FunFair Games strikes partnership with 5th Planet Games for creation of Hugo crash game
Innovative content studio FunFair Games has signed an agreement with 5th Planet Games, bringing forward the development of a multiplayer crash-styled title based on the popular TV show and video game character Hugo.
The partnership will give FunFair Games the IP rights to create a new fast-paced real-money crash game themed around the Scandinavian cartoon which is planned to launch worldwide later this year.
The lovable troll Hugo is a fictional character from Danish 5th Planet Games’ hit interactive live TV game show from the 1990s which was aired in more than 40 countries. Hugo also featured in several popular video games which had great commercial success and received global recognition.
One of the most popular and iconic games featured Hugo flying in a vintage red twin prop plane, swerving through clouds and storms with a goal to avoid a crash in order to fulfil the level, complete the mission and win the prize.
Recognising this part of Hugo’s heritage, FunFair Games will create a crash title showcasing the red plane, with players tasked to cash out their winnings before it crashes, with the multiplier increasing the longer they wait.
The game will encompass the same mechanics as FunFair Games’ hit debut title AstroBoomers: To the Moon!, which remains the supplier’s top-performing title in its growing portfolio.
With the vision to develop a new genre of games for the next generation of gamblers, FunFair Games’ titles offer multiplayer and crash content that is social, active and simple, providing players with a truly entertaining and innovative experience.
Lloyd Purser, COO of FunFair Games, said: “Partnering with 5th Planet Games gives us an opportunity to create a unique and immersive crash-style game, incorporating the fantastic and established brand that Hugo is, boasting a wide fan-base around the globe.
“We’re currently in the process of developing the game together with 5th Planet Games and we can’t wait to introduce it to the market later this year.”
Mark Stanger, CEO of 5th Planet Games, said: “We are delighted to have this opportunity to partner with Funfair Games as they continue to develop the next generation of high quality, gambling and crypto-style games.
“We look forward to seeing our beloved Hugo brand attracting a whole new audience of fans and players.”
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Playson, the established digital entertainment supplier, has strengthened its presence in Brazil after going live with leading local operator Betnacional, marking another key milestone in its Latin American growth strategy.
Owned by Flutter, Betnacional is a prominent sportsbook and casino brand focused on the Brazilian market, known for its strong local reach and expanding player base. Through the partnership, Betnacional’s customers now gain access to a selection of Playson’s top-performing titles, including 4 Pots Riches and Diamonds Power—both featuring the popular Hold and Win mechanic—as well as Sugar Teddy x1000, all recognised for their engaging gameplay and proven success in regulated markets.
The agreement highlights Playson’s ongoing strategy of collaborating with trusted, high-impact operators in key growth regions. Brazil continues to be a major focus for the supplier, driven by rising demand for high-quality, mobile-optimised content tailored to local player preferences.
This latest deal further strengthens Playson’s foothold in the country, where it is rapidly expanding its network of operator partners and solidifying its role as a key content provider in the region.
“Partnering with Betnacional is an important milestone for us in Brazil,” said Cristhian Zito, Head of LatAm at Playson.
“As a highly respected local brand with a deep understanding of its audience, we are confident our content will resonate strongly with its players. This launch reinforces our position in the market and our commitment to delivering engaging, high-performing games across Latin America.”
Frederico Cunha, Head of Comercial at Betnacional, added: “We are delighted to welcome Playson’s portfolio to our platform. Their games are known for their quality, strong mechanics, and consistent performance, making them a valuable addition to our offering. We look forward to working closely together to enhance the entertainment experience for our players.”
The post Playson strengthens Brazilian presence with Betnacional partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Pragmatic Play, a leading iGaming content provider, has rolled out Jelly Express, a vibrant new slot where a gummy bear conductor leads a locomotive through a colourful candy-coated world.
Set across 6×5 reels, the game delivers a lively experience filled with rewarding mechanics. Players can win by landing 8 to 12+ matching symbols anywhere on the grid, with base game payouts reaching up to 50x. Adding extra sweetness, candy train wilds boost wins with multipliers of up to 100x.
The excitement ramps up when three coin scatter symbols trigger the bonus round, offering players a choice between six different feature options. Each option provides a unique mix of free spins (up to 25) and wild multipliers (up to 100x), while a mystery pick adds an extra layer of unpredictability.
During the feature, landing an additional scatter can activate Super Free Spins, where wild multipliers are collected by the candy train above the reels. This cumulative multiplier is then applied to future wins involving wilds, unlocking a maximum win potential of up to 5,000x.
In selected markets, players can also take advantage of special bet options, including increased chances of triggering free spins, guaranteed wilds on every spin, or enhanced win potential with minimum 10x wild multipliers that stack during tumbles.
Jelly Express is the latest addition to Pragmatic Play’s growing portfolio.
The post ALL ABOARD! PRAGMATIC PLAY GOES FULL STEAM AHEAD WITH JELLY EXPRESS appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
RubyPlay, a studio-driven content ecosystem, has further strengthened its position in the regulated US iGaming market with its official launch in West Virginia, marking its third state entry.
The expansion brings RubyPlay’s distinctive portfolio of premium titles to the Mountain State, giving leading US operators access to high-performing games such as Vegas No Limit Wins SE, Mad Hit® Diamonds, and Mad Hit® Devil.
Operators in West Virginia will benefit from RubyPlay’s flexible content platform, built on shared technology, infrastructure, and distribution capabilities designed to meet individual partner requirements.
At the core of the offering is RubyPlay’s studio-based ecosystem, which includes market-specific studios like xSlots. These studios deliver localised content, bespoke game development, and faster time to market, helping operators create more tailored player experiences.
The move continues RubyPlay’s steady expansion across the US, following successful entries into New Jersey and Delaware. As the company builds momentum in regulated markets, the US remains a central pillar of its growth strategy, with plans to enter Pennsylvania in the near future.
“Our launch in West Virginia reflects RubyPlay’s ongoing commitment to expanding across regulated US markets,” said Dima Reiderman, Chief Commercial Officer at RubyPlay.
“Each new state allows us to strengthen our commercial presence while building valuable partnerships with leading operators.
“Through our studio-driven model, we enable operators to deliver content that aligns closely with their strategy and audience, creating more relevant and differentiated player experiences.”
The post RubyPlay expands US footprint with West Virginia launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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