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FunFair Games strikes partnership with 5th Planet Games for creation of Hugo crash game

Published

4 years ago

April 27, 2022

Reading Time: 2 minutes

Innovative content studio FunFair Games has signed an agreement with 5^th Planet Games, bringing forward the development of a multiplayer crash-styled title based on the popular TV show and video game character Hugo.

The partnership will give FunFair Games the IP rights to create a new fast-paced real-money crash game themed around the Scandinavian cartoon which is planned to launch worldwide later this year.

The lovable troll Hugo is a fictional character from Danish 5^th Planet Games’ hit interactive live TV game show from the 1990s which was aired in more than 40 countries. Hugo also featured in several popular video games which had great commercial success and received global recognition.

One of the most popular and iconic games featured Hugo flying in a vintage red twin prop plane, swerving through clouds and storms with a goal to avoid a crash in order to fulfil the level, complete the mission and win the prize.

Recognising this part of Hugo’s heritage, FunFair Games will create a crash title showcasing the red plane, with players tasked to cash out their winnings before it crashes, with the multiplier increasing the longer they wait.

The game will encompass the same mechanics as FunFair Games’ hit debut title AstroBoomers: To the Moon!, which remains the supplier’s top-performing title in its growing portfolio.

With the vision to develop a new genre of games for the next generation of gamblers, FunFair Games’ titles offer multiplayer and crash content that is social, active and simple, providing players with a truly entertaining and innovative experience.

Lloyd Purser, COO of FunFair Games, said: “Partnering with 5^th Planet Games gives us an opportunity to create a unique and immersive crash-style game, incorporating the fantastic and established brand that Hugo is, boasting a wide fan-base around the globe.

“We’re currently in the process of developing the game together with 5^th Planet Games and we can’t wait to introduce it to the market later this year.”

Mark Stanger, CEO of 5th Planet Games, said: “We are delighted to have this opportunity to partner with Funfair Games as they continue to develop the next generation of high quality, gambling and crypto-style games.

“We look forward to seeing our beloved Hugo brand attracting a whole new audience of fans and players.”

Alona Shevtsova

Sends CEO Alona Shevtsova moderates Global Gaming Expansion panel in Riyadh

Published

1 hour ago

June 25, 2026

Wladimir P.

sends-ceo-alona-shevtsova-moderates-global-gaming-expansion-panel-in-riyadh

Alona Shevtsova, CEO of Sends, will moderate a panel at The Blockchain show on 29^th June, bringing together experts from entertainment, location-based gaming, and content localisation to examine what it takes to build sustainable gaming ecosystems across emerging markets.

The panel, titled “Global Gaming Expansion: Lessons from Untapped Markets,” will structure its discussion across four themes: the growth dynamics reshaping emerging gaming markets; the role of localisation in creating experiences that genuinely connect with new audiences; the infrastructure and communities needed to build gaming ecosystems beyond the game itself; and the lessons and opportunities that will define successful expansion in the years ahead.

Alona Shevtsova plans to frame the discussion around the central challenge for companies looking to expand globally: entering a new market requires far more than bringing an existing product to a new audience. Understanding local cultures, building communities, adapting experiences, and creating ecosystems that allow gaming to grow sustainably are all as important as the product itself.

Alona Shevtsova, CEO of Sends, said:

“The future growth of gaming will come not only from new technologies, but from understanding people — their cultures, communities, and the experiences they want to be part of. Successful expansion will belong to those who can combine global ambition with local understanding.”

The first segment will examine why regions including the Middle East, Africa, and South Asia are becoming increasingly significant for developers, operators, and investors — driven by young audiences, accelerating digital adoption, and new entertainment models creating substantial growth potential. Panellists will explore how consumer preferences differ across markets and what trends among younger audiences are shaping the future of gaming and entertainment.

The third segment will broaden the lens beyond the game itself, exploring the role of location-based entertainment, gaming centres, esports, and experiential destinations in attracting new audiences and building long-term communities. Panellists plan to address how entertainment ecosystems — spanning physical venues, events, and community infrastructure — accelerate gaming adoption in markets where the category is still establishing itself.

Earlier this month, Alona Shevtsova was shortlisted for the 2026 Great British Entrepreneur Awards in the Established Business of the Year category. Her team is also preparing for the Fintech Connect conference in London later this year. Sends will be a leading sponsor of this event.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED, registered in England and Wales (Company No.11070048). For more information, visit sends.co .

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